Diversity in fintech: How 10 young women are fighting back in Web3

Currently, like many other industries, the crypto world is dominated by men, and investment in female founders remains low. According to new data from global fintech think tank findexable, 1.5% (16) of the world’s 1,032 most well-funded private fintech companies are founded entirely by women, but they receive only one share of total fintech venture funding 1%.

In November last year, NTT DATA UK, a global leader in consulting and IT services, revealed that 68% of men in tech believe that women have an equal opportunity to thrive in the field, while only a quarter of women agree. Likewise, responses varied by gender on the question of whether there are enough women in tech for senior roles — 35 percent for men and 12 percent for women. These findings, and other reports, reveal stark gaps and gaps in the tech community’s efforts to address gender inequality.

Fintech remains a major sector of venture capital, with $134 billion invested in the space last year. With 99% of all funding going to male founders, one wonders what would have happened if the funding had been distributed equally.

Still, female-founded teams are outpacing their male counterparts and generating higher returns. According to the Boston Consulting Group, the rate of return for every dollar invested in a business founded by a woman is more than double that of a business founded by a man — $0.78/$, compared with $0.31/$ for a business founded by a man.

Angela Walch, research associate at the UCL Centre for Blockchain Technology, shared with Reuters. “As cryptocurrencies go mainstream, it’s important to have different perspectives in creating and operating systems so that better decisions can be made.”

So you can imagine why this systemic approach and imbalance in the web3 space is a missed opportunity for investors, as female-led startups may be a better bet.

We take a look at ten amazing women who are fighting back in the world of cryptocurrencies, NFTs and the Metaverse.

One, Ariana Waller

Diversity in fintech: How 10 young women are fighting back in Web3

Ariana Walle

Ariana Waller, also known as Ariana The Techie, is a full-stack software engineer who has been working on blockchain since 2017. She is the founder of U.S. startup Mueshi, a marketplace for buying, selling and sporadic NFTs for fine art.

Waller is also extremely passionate about encouraging more women to consider a career in web3, stating that “someone needs to hear your specific voice to be motivated into this field”. The host of the global podcast “Women in TECH with Ariana” predicts that web3 could eventually have a positive impact on international government, voting systems, education, the arts and more.

Two, Allyson Downey

Diversity in fintech: How 10 young women are fighting back in Web3

Allyson Downey

Allyson Downey is the co-founder of Meta Angels, an NFT community “using NFT connections to unlock real-life opportunities”.

Downey shared with Forbes. “We wanted to build something that would bring everyone in, regardless of their life experiences to date, as long as they share the same core values ​​of generosity, transparency and openness.”

The published author and Techstars mentor believes there are still opportunities to lay the groundwork for equitable gender representation within web3. Investing in an ecosystem that includes more female founders is an economically smart move, she added.

Diversity in fintech: How 10 young women are fighting back in Web3

Diversity in fintech: How 10 young women are fighting back in Web3

、 Emily Yang

Diversity in fintech: How 10 young women are fighting back in Web3

Emily Yang

Emily Yang, or plpleasr, is one of the most famous NFT artists in the world and a member of the investment group PleasrDAO – a collective of DeFi leaders, digital artists and early NFT collectors.

Yang has created the famous “Crypto vs Wall St” cover of Fortune magazine and has partnered with Steve Aoki and Sotheby’s to launch a fund to support up-and-coming female artists. The 27-year-old was also named to Forbes’ Art & Fashion 30 list for 2022. Earlier this year, Yang sold an animated ad for $525,000, raking in more than $700,000 from the sale of her work and donating it all to charity, CoinDesk reported.

For Taiwan-born Yang, the web3 community is still very inclusive, and the platform is an important change for women to have an equal space and voice.

四 、 Stefania Barbaglio

Diversity in fintech: How 10 young women are fighting back in Web3

Stefania Barbaglio

Stefania Barbaglio is the founder and CEO of Cassiopeia Services, a London-based public relations agency. She also founded YouTube and the podcast FinancialFox, which provides insights into cryptocurrency and financial topics, discusses issues facing the financial and investment world, and conducts exclusive interviews with leaders in the cryptocurrency space.

Considered one of the top British female opinion leaders in the cryptocurrency space, Barbaglio believes web3 and cryptocurrencies power an inclusive, diverse and permissionless system in which creators are empowered. She added: “Women’s creativity, skills and abilities can shine without the traditional judgments of a patriarchal society where women’s only roles are wife and mother.”

、 、 Iris ten Teije

Diversity in fintech: How 10 young women are fighting back in Web3

Iris ten Teije

Iris ten Teije, co-founder and CEO of Koia, is excited about the prospect of the community joining together and democratizing access to capital. Her startup connects NFTs to real-world assets and is a “platform for people to buy, trade, and collect pieces of iconic assets.”

The Forbes council member strongly encourages women interested in entering the web3 space to join several relevant communities and get involved in at least one NFT project they enjoy.

Teije told Yahoo Finance UK, “As the web3 space will create trillions of dollars in value over the next decade, I hope women will benefit from it as much as men to get closer to true gender equality”.

六、Martyna Borys-Liszka

Diversity in fintech: How 10 young women are fighting back in Web3

Martyna Borys-Liszka

Martyna Borys-Liszka is the Account Director and Chair of the Financial Technology Group at YAP Global. She is one of the few PR and communications specialists in the UK specialising in cryptocurrencies and blockchain. Borys has led several award-winning events in the EMEA region.

On Nadia’s “Women in Fintech” podcast, Borys shares her work driving change across the industry and addressing the gender imbalance in cryptocurrency. She looks forward to “equal access to information and resources” and hopes that in ten years’ time web3 and cryptocurrencies won’t hurt people outside the industry. Earlier this year, she was included in PR Week’s 30 Under 30 list.

Seven, Krista Kim

Diversity in fintech: How 10 young women are fighting back in Web3

Krista Kim

Contemporary artist and founder of the Techism movement, Krista Kim’s work explores the concept of digital awareness.She has been dubbed “the new digital Rothko” by Forbes, and her work process has been described as creating “a Metaverse realm that elevates humanity.” She sees the Metaverse as a development that can create new environments with progressive cultures that transcend real-world divisions of race, gender, religion, politics, and geography.

The visionary hopes to see more female leaders in the development of web3. “In web3, the more empowered women are, the more evolutionary and peaceful the whole world becomes, as women create alternative worlds in the Metaverse that change world culture, co-create, collaborate, and decentralize.”

8. Jaime Schmidt

Diversity in fintech: How 10 young women are fighting back in Web3

Jaime Schmidt

Jaime Schmidt is the co-founder of BFF. This organization is an emerging community supporting women and non-binary artists to gain knowledge, opportunity, and financial reward in web3. In just a month or so, the community grew to 14,000 members. The group has 70 founding members, including Gwyneth Paltrow, Tyra Banks, Julia Hartz and Mila Kunis.

Schmidt said more diverse voices are needed at the forefront of web3 because it is “critical to innovation, mass adoption and social good.”

Diversity in fintech: How 10 young women are fighting back in Web3

Nine, Laura Shin

Diversity in fintech: How 10 young women are fighting back in Web3

Laura Shin

Laura Shin is a crypto journalist, former Forbes senior editor and host of the “Unchained” podcast, a non-hype column on all things crypto, and the author of “The Cryptopians.”

“Web3’s ideals are to democratize access to financial services while also democratizing governance, so a world in which wealth and power are largely vested in men would run counter to those ideals,” Shin said.

The authors argue that web3 will be “more ubiquitous, easier to use, more tangible, and less abstract,” and advises women interested in cryptocurrencies to “have fun” in the space because “if you pursue your own happiness, you will naturally success.

Ten, Kadine James

Diversity in fintech: How 10 young women are fighting back in Web3

Kadine James

Creative technologist Kadine James works at Yahoo Creative Studios, where she specialises in 3D virtual production, motion capture and mixed reality broadcast, volume capture and photogrammetry. The well-known British tech evangelist is also an advisor to the AllStarsWomen NFT Club and DAO, as well as the founder of The Immersive Kind, a crypto-fashion and digital art collective.

More needs to be done to transform the male-dominated cryptocurrency industry and “bridge the funding and investment gap,” James said. She also believes that the future of web3 is that what people do and own as a digital self can exist on all platforms; virtual identity is also the core of a person in the “real world”.

Diversity in fintech: How 10 young women are fighting back in Web3

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