Cultural Metaverse AR supplier “Fangtian Shenghua” received 50 million yuan in Pre-A round of financing

Fangtian Shenghua Digital Technology Co., Ltd. (hereinafter referred to as “Fangtian Shenghua”), a cultural and tourism Metaverse enterprise, announced the completion of 50 million yuan Pre-A round of financing. This round of financing was exclusively invested by Liru Capital, and the funds were mainly used to increase AR Technology research and development, expand diversified application scenarios, build richer AR content, and accelerate the expansion of the scenic business market.

Established in 2019, Fangtianshenghua is a 5G+AR smart cloud platform product and service provider for augmented reality (AR) and cultural travel industry, with computer vision, deep learning intelligent interaction, photo and video portrait removal, light field modeling A number of core technologies in other fields, providing integrated solutions of technology + culture + tourism, 5G + AR smart cultural tourism cloud platform construction, cloud platform activation and operation of the whole case consultation.

In September 2020, the company landed the first 5A-level smart tourism scenic spot in China, “Shanxi Huangcheng Xiangfu Scenic Spot”. It has expanded cooperation with more than ten scenic spots, and won the tens of millions of dollars from Mumeng Group in 2021. Level A round of investment.

Cultural Metaverse AR supplier “Fangtian Shenghua” received 50 million yuan in Pre-A round of financing

Fang Tianshenghua and Liru Capital Signing Ceremony

“Travel is not just punching cards, but also cultural infiltration”

As an important access port of the Metaverse, the AR/VR industry not only carries the main expectations and development of the Metaverse, but also brings thoughts to the digital innovation of many industries. Among them, Fang Tianshenghua applied AR and platform technology to the cultural tourism track, and used AR virtual tour guides to provide cultural explanations, interactive group photos, and real-scene navigation, allowing tourists to familiarize themselves with history through cross-time and space dialogues with ancients and self-reports of cultural relics during their travels in scenic spots. , to understand the cultural beauty of the scenic spot from bits and pieces, and bring the culture and products home.

Cultural Metaverse AR supplier “Fangtian Shenghua” received 50 million yuan in Pre-A round of financing

Application of AR technology in scenic spots

Wang Lei, founder and CEO of Fang Tianshenghua, said: “The excellent traditional culture needs to be returned, and scenic spots are natural application scenarios to invite people in and bring culture and products out. Fang Tianshenghua hopes to make historical celebrities come alive to tell tourists about their culture, and let the thick and heavy Our culture has become lighter, awakening the deep and common cultural carrier in each of us.”

Based on these ideas, Fangtian Shenghua is committed to the development of AR/VR software content, combining with the needs of various scenic spots, adding immersive and interactive experiences, upgrading the scenic area culture and building a command platform. Tourists can not only take a 3D tour, but also participate in AR adventures, scene punching and treasure hunting activities in the scenic spot, which can improve the quality of tourist experience and improve the quality of scenic spot management.

Cultural Metaverse AR supplier “Fangtian Shenghua” received 50 million yuan in Pre-A round of financing

Application of AR technology in scenic spots

After 2021, Fangtian Shenghua is successively carrying out project cooperation with well-known scenic spots such as Shanxi Huangcheng Xiangfu, Qiao Family Courtyard, Pingyao Ancient City, Sichuan Langzhong Ancient City, Qingcheng Mountain, Beichuan Qiang City, Fujian Wuyi Mountain, Zhejiang Putuo Mountain, Anhui Huangshan City and other well-known scenic spots. .

In the cooperation project, Fangtian Shenghua combined the application of light field, SLAM and other technologies, users can easily obtain rich information such as cultural attractions, historical stories, folklore, etc. in the real physical world; AR original scene reproduction, forming a time-travel deep cultural experience. In addition, Fangtian Shenghua has also cooperated with an internationally renowned amusement park to launch an “AR treasure hunt game” based on real environmental information. The town’s street signs, store logos, promotional materials, etc., all hide the secrets of treasures. Swipe key image information to unlock the game.

Cultural Metaverse AR supplier “Fangtian Shenghua” received 50 million yuan in Pre-A round of financing

Application of AR technology in scenic spots

Today, Fangtian Shenghua and Xinhuanet’s first “Treasure of Time – Urban Culture Tracking Challenge” event will be launched soon. The theme of the event is to publicize and promote traditional culture. Elements and iconic symbols to guide the participation of all people. 

Regarding the cultural presentation of scenic spots and the excavation of national culture, Wang Lei, founder and CEO of Fangtian Shenghua, said, “Our mission is to be the leader of the cultural tourism Metaverse in the digital age.” 

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