Ctrip Group and Liangfengtai have reached a strategic cooperation to deploy a new model of Metaverse to explore tourism

The cooperation between Liangfengtai and Ctrip Group is taking a “small step” in the tourism Metaverse

On the morning of June 13, AR company Liangfengtai and Ctrip Group formally signed a strategic cooperation agreement to deploy the application and innovation of the cultural tourism industry in the Metaverse, jointly create new products and new models of smart tourism, and tap the value and application of the tourism Metaverse. .Wang Wei, vice president of Ctrip Group, and Liao Chunyuan, chairman of Liangfengtai, attended the signing ceremony and successfully completed the signing.

Ctrip Group and Liangfengtai have reached a strategic cooperation to deploy a new model of Metaverse to explore tourism

Wang Wei (left), vice president of Ctrip Group, Liao Chunyuan (right), chairman of Liangfengtai

In the era of mass tourism, the tourism industry has changed from resource-driven to innovation-driven, and innovative technologies and products have become more and more prominent in the upgrading of traditional tourism formats. At the beginning of this year, the State Council issued the “14th Five-Year” Tourism Development Plan, which clearly pointed out that the promotion of cloud computing, Internet of Things, blockchain and 5G, Beidou system, virtual reality, augmented reality and other new technologies in the tourism field will be accelerated. , to enhance the level of tourism development through technological innovation.

Ctrip Group is a global one-stop travel platform, providing global users with complete travel products, services and differentiated travel content. Ctrip Group provides more than 1.2 million global accommodation services, more than 480 international airlines, and more than 310,000 items of domestic activities. In recent years, Ctrip Group has also been continuously empowering the destination cultural tourism industry to accelerate the digital layout and transform to smart tourism.

Liangfengtai is a well-known AR (augmented reality) professional company in China and an industry-leading AR platform-level technology, product and service provider. Relying on core technologies such as spatial computing, AR cloud, human-computer fusion AI, intelligent interaction, etc., it took the lead in developing HiAR Space , an AR computing platform integrating terminal and cloud, and is committed to creating “Hyper-Reality Intelligent Space” (abbreviated as “Hyper-Reality Intelligent Space”). HRIS)”. In the field of tourism, it serves museums, exhibition halls, scenic spots, innovative towns, tourist cities, etc., and provides AR/AI smart tourism innovative products and solutions.

Ctrip Group and Liangfengtai have reached a strategic cooperation to deploy a new model of Metaverse to explore tourism

The application of AR in the tourism industry

This time, the two parties have deepened cooperation and formed a sustainable strategic partnership, which will fully release their respective advantages, develop tourism digital products, develop new tourism services with strong interaction and strong immersion, and let AR/AI innovation technology deeply empower the tourism industry.

Under the normalization of epidemic prevention and control, new technologies represented by AR will be one of the key boosters for the upgrading and boosting of the tourism industry. The strong alliance between Ctrip and Liangfengtai will stimulate the vitality of innovative tourism.

——Wang Wei, Vice President of Ctrip Group

Cultural tourism is one of the key layout areas of Liangfengtai. This time, Ctrip Group has become a strategic partner of Liangfengtai, which will further promote the sinking of AR in the tourism industry and the extension and integration of the tourism industry chain. The cooperation between the two parties has entered fast lane.

——Liao Chunyuan, Chairman of Liangfengtai

Ctrip Group and Liangfengtai have reached a strategic cooperation to deploy a new model of Metaverse to explore tourism

Group photo of leaders of Ctrip Group and Liangfengtai

On the afternoon of June 6th, Ctrip Group Yunnan Branch and Liangfengtai (Dali) Information Technology Co., Ltd. have completed a strategic contract. Join hands with Liangfengtai to join the first stop of Metaverse Tourism.

At present, the next generation of Internet – Metaverse is building a network of intelligent space and the world. The industrial Metaverse integrates intelligence into reality and coexists with reality, realizing seamless connection and interaction between the digital world and the physical world, and creating an industrial smart space and an industrial space Internet.

In the field of tourism, the combination of AR/VR/AI/digital twin/digital human/NFT and other new technologies, new industries, and new businesses will bring immersive entertainment experience, real-life AR travel, virtualized sightseeing, and city-level culture. New tourism service forms such as IP innovation and tourism digital asset operation, ranging from cultural relics and exhibition halls to large cities and countries, reshape tourism and cultural industries. The cooperation between Liangfengtai and Ctrip Group is taking a “small step” in the tourism Metaverse.

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