Not long ago, football star Ronaldo opened the PestanaCR7 hotel in Times Square in New York, becoming the first hotel outside of the European continent in Ronaldo’s business empire. In fact, more and more stars regard hotels as an important part of their commercial territory or personal interests, blooming everywhere. Cristiano Ronaldo, Messi, “Godfather”…Is the hotel owned by these celebrities sleep well? How are they doing now?
01 The owners of these hotels, from football superstars to Oscars
Everyone knows that stars love hotels. In particular, some top resort hotels have a group of celebrity fans, which is a powerful basis for proving the extraordinary charm of the hotel. During this time, the identity of the star has also realized the transition from living off the boss. Football superstars, Oscar winners, famous dancers, film and television actors, etc., almost no celebrity can resist the temptation to own a hotel, and even some celebrities already have their own hotel groups. The Space Secret Detective selected 6 stars and their hotel industry development to get a glimpse of how the stars do hotel business.
C Ronaldo: Owning 4 hotels, the owner who loves to advertise on social media
Ronaldo chose a strong partner for his hotel business-Pestana Hotel Group, Portugal’s largest hotel chain. Cristiano Ronaldo and Pestana Group each invested 50% of the hotel, and the Pestana Group was responsible for the management of the hotel. The two parties have cooperated to launch the hotel brand PestanaCR7. CR is the acronym of Cristiano Ronaldo, and 7 represents Ronaldo’s jersey number, advocating “real CR7 life experience”. At present, Ronaldo’s hotel business map has involved Lisbon in Portugal, Madrid, Madrid in Spain and New York in the United States. According to the plan, Cristiano Ronaldo will open his fifth hotel in Manchester, England in 2023.
First Hotel | Pestana CR7 Funchal
Located in Funchal, Portugal, the birthplace of Ronaldo. This hotel has a total of 48 rooms, including 25 Cristiano Ronaldo standard rooms, 23 superior rooms and 1 Cristiano Ronaldo themed suite. The price ranges from RMB 1,368 to RMB 4310. There are Ronaldo elements everywhere in the hotel, and even his bronze statue in the museum was pulled into the hotel.
The bathroom mirror, with Ronaldo’s large head as the background, the position of his sunglasses just as a mirror, when looking in the mirror, it seems to be looking at Ronaldo. In addition to the outdoor fitness room and sauna, this hotel also has a rooftop swimming pool with a panoramic view of the Funchal Islands and the harbour.
At the rooftop bar, you can enjoy a relaxing and relaxing view of the mountains and seas that Funchal is proud of while sipping cocktails. More vividly, there are professional bartenders in the lounge to prepare exquisite cocktail drinks for guests. This kind of life is just like Ronaldo personally wrote a welcome speech for the hotel, “Everyone here is like coming to my home. Don’t be restrained and enjoy yourself.”
Second hotel | Pestana CR7 Lisboa
The second hotel, Pestana CR7 Lisboa, is located in Lisbon, the capital of Portugal. This hotel has 82 rooms. The price of the rooms ranges from RMB 1,900 (standard room) to RMB 9,600 (suite room) per night.
As soon as he entered the lobby, Ronaldo’s greetings written on the wall rushed to his face: “Your love makes me strong, and your hatred makes me unstoppable.” The elevator in the hotel is equipped with an electronic screen that will broadcast Ronaldo’s past. Experience and proud record. On the wall, there are many photos of fans, recording many people who are crazy about football.
The hotel’s CR7 Corner bar has a 24-hour bar. Some fans will sit in front of the bar to watch the game, while others just come over to drink and eat. Among them, the most popular is a cocktail named “Golden Globe Award”, which was specially prepared by the bartender of CR7 Hotel to celebrate the owner’s winning the 4th Golden Globe Award.
Third hotel | Pestana CR7 Gran Vía Madrid
The third hotel, the Pestana CR7 Gran Vía Madrid, which just opened on June 7, is located in Madrid, the capital of Spain. This luxury hotel has 168 rooms. Due to the epidemic, the opening time has been delayed from June 2020 to June this year.
The Casa del Libro, where the hotel is located, is a well-known building that was built in the 1920s and has a long history. One of its biggest highlights will be the open-air terrace on the 10th floor of the building, where you can enjoy 360-degree views of the city and enjoy the skyline swimming pool .
In terms of hotel decoration, the interior design takes the Madrid decoration of the 1920s and 1950s as the protagonist, which are also the two most fascinating periods of Gran Vía in Madrid. Therefore, Ronaldo boasted on social media that the hotel decoration “reproduces the golden age of Madrid” .
Fourth Hotel | Pestana CR7 Times Square
The fourth hotel, Pestana CR7 Times Square is located in New York, USA. As the first hotel outside of Europe, the room rate of this hotel is not high compared to the existing 3 hotels, and the price of a standard room is only about 1050 yuan per night.
The decoration style of this hotel also shows the influence of Portuguese colors and art. The hotel’s restaurant offers colleagues from various countries, as well as Portuguese snacks. Not only that, the hotel also has a number of large-screen TVs, you can watch sports events at any time. According to calculations, the hotel’s accommodation fees, catering consumption plus advertising and other income, this newly opened hotel can bring at least 10 million euros in income for Ronaldo every year.
#: Compete with Ronaldo for hegemony and create the “Empire” of MIM Hotel
Unlike Cristiano Ronaldo’s choice, Messi, who is also the king, founded his own hotel group called Majestic i Messi, or MIM for short. Since 2017, Messi has successively acquired 4 hotels. These hotels are located next to the resort , some are only 50 meters from the beach, and some are the world’s top ski resorts, and they are all of the best hotels in the local area.
MIM Baqueira is located in the Pyrenees, a world-class ski resort. The hotel has a total of 141 rooms and sits on the best local ski resort, attracting countless ski enthusiasts.
Such a scarce location advantage also makes it one of the most expensive hotels in the area. While providing convenient services such as ski rental, guide services and mountain activities, hotel residents can sit on the mountain gondola and walk up to the ski slopes. Spain’s iconic warm red decorates the front desk of the hotel and also appears in the hotel rooms, creating a warm atmosphere with the natural slate floor.
I Ibiza Es Vive
MIM Ibiza Es Vivé in the Spanish island of Ibiza beach, with a total of 52 rooms, the price of a night in 2000 yuan to 4600 yuan between, and as a guest room presidential suite are the highest specifications.
Looking out from the hotel is an endless sea view, and each room is a sea view room. The island of Ibiza, where the hotel is located, is a famous electronic music party holy place, known as “Bungee Paradise”. Affected by the atmosphere of the city, the MiM hotel here has an outdoor lounge and a panoramic terrace bar with a DJ, so the hotel is only for adults.
The rooms and suites of the hotel are in Art Deco style. Gray is the base tone, and purple, grass green and other colors are used to create a gorgeous feeling. The walls are wrapped in wood, suede beds and sofas, and the art paintings on the walls bring elegance and quality. Each has a luxurious marble bathroom, and the gray water ripple countertop echoes the tone of the room.
MIM Sitges is located in the center of Sitges, Spain, just 50 meters from the beach. This hotel has 77 rooms and suites, and Messi spent 30 million euros on the acquisition in 2017.
MIM Sitges is located in the center of Sitges, Spain, just 50 meters from the beach. This hotel has 77 rooms and suites, and Messi spent 30 million euros on the acquisition in 2017. Among them, the hotel’s Sky Bar is the best place in the hotel, overlooking the city of Sitges and the Mediterranean Sea.
MiM Mallorca is located in the Spanish resort of Mallorca. The hotel has 98 rooms. You can walk to the beach in less than five minutes from the hotel. The hotel is surrounded by the Mediterranean Sea, and the weather is almost sunny throughout the year. Therefore, the interior design also uses ivory white to create a comfortable Mediterranean style.
#Robert De Niro: “The Godfather”‘s art hotels
The famous Hollywood movie star, “The Godfather” played by Robert De Niro, has built a hotel that leaves luxury and vacation for the time being. Instead, it looks like an eclectic country house. Robert’s first hotel, The Greenwich Hotel, is located in the hustle and bustle of Manhattan’s TriBeCa neighborhood, with great attention to design.
The Greenwich Hotel
The interior of the hotel condenses the results of many craftsmen from all over the world, typical features include design details such as leaded glass windows, exposed oak beams and antique wooden floors.
The hotel has 88 guest rooms and suites with prices ranging from 3800 to 12500 yuan. Each room is unique, some are covered with Tibetan silk carpets, and some rooms are made of Moroccan tiles.
The hotel’s classic suite TriBeCa Penthouse, jointly designed by the famous Belgian designer Axel Vervoordt and Japanese architect Tatsuro Miki, brings Wabi-sabi (Wabi-Sabi) to the cement forest of Manhattan.
What is amazing is the swimming pool and spa on the three underground floors. The design of the swimming pool is copied from an old house with a history of more than 100 years in Japan. Every beam is removed from Japan one by one, and transported over thousands of miles to reinstall it. The entire swimming pool spa is filled with a faint rosin.
Not only that, but also with the world Robert chef Nobu Matsuhisa and producer, actor Vladimir too Perot co-founded a collection of creative, innovative and exquisite dishes combining hotel brands Nobu, currently has 13 hotels open.
Nobu Hotel Los Cabos is located in Los Cabos, the southernmost tip of the California peninsula. The hotel has a total of 200 rooms, 97 rooms and 103 suites with private pools. Los Cabos has a warm climate throughout the year, and it is by nature a holiday destination.
When guests enter from a Japanese-style Zen courtyard, they will see a “mountain”-shaped sculpture made of stone. Then, through a large calm water feature and winding stone wall passage, you can pass through the lobby and see the horizon of the endless Pacific Ocean. The large landscape resembling dry mountains and rivers is very Zen, coupled with the sound of waves coming from my ears. It makes the transition from the Baja Desert to the luxury hotel without any sense of disobedience.
The hotel has a total of 200 rooms, 97 rooms and 103 suites with private pools. Rooms start at 48 square meters, and suites range from 69 to 103 square meters. There are six types of rooms: sake, zen, sea view, and elegant.
The hotel’s restaurant is located in the closest part of the hotel to the sea, and the menu is based on the creative Japanese cuisine that Nobuyuki Matsuhisa is most proud of, combined with the cultural characteristics of Mexico.
#Elizabeth Hurley: A century-old hotel selected by the Global Luxury Boutique Hotel Alliance
The London 11 Cadogan Garden Hotel owned by British actress Elizabeth Hurley, who has starred in “Ace of Powers” and other films , has become one of the world’s four major hotel alliances with its luxurious rooms and Victorian-style bars. A member hotel of the Global Luxury Boutique Hotels (SLH).
The hotel was originally built by Lord Chelsea in the late 19th century. Because it is located on the prestigious Sloan Square, it has become a popular residence for politicians, celebrities and dignitaries who were far from home in the Victorian era. Today, it has become one of the most popular hotels in London.
The 56 elegantly designed rooms (including 19 suites) are decorated with rich and varied colors to interpret luxurious decorations, providing ultimate comfort and magical charm. Plush jacquard fabrics, gold-rimmed cosmetic mirrors, and Murano glass chandelier create a luxurious and charming atmosphere for this historic building.
#: A hotel full of love
S Hotel is a boutique hotel opened by Big S and Wang Xiaofei, located in Taipei.
S Hotel is a boutique hotel opened by Big S and Wang Xiaofei, located in Taipei. This hotel is located in a remodeled office building. It took eight months to transform it into a hotel. There are 104 rooms in total, with prices ranging from RMB 900-1100. In the southeast room, you can almost see the 101 building when you open the curtains.
Walking into the hotel is like entering a visual display space full of artistic design. Natural symbols can be seen everywhere, using the current fashionable asymmetric design, but the overall look is very coordinated.
The frescoes on the ceiling and the paintings on the carpet are all made by local artist Qu Jiarui. The works are drawn based on the patterns of the aborigines of Taiwan and form an interesting combination with the overall western design around them. Different from the gorgeous dark colors in the hall, the living room is simple and bright. The whole is white, but the white of different materials shows different levels of beauty.
#: A short career as an art hotel
The starting point of Yang Liping Art Hotel is the “Sun Palace”, a villa built for herself by dancer Yang Liping at the southern end of Yuji Island in Dali.
In 2009, Thousand Miles Riding Alone Hotel and Resort took over the management of the Sun Palace, changing 7 duplex rooms of different shapes into 7 guest rooms, named Biyunshen, Qingboyin, Linjiangxian, Tianjingsha, and Drunken Flower Yin, Mushanxi, Yulinglin , this is the origin of Yang Liping Art Hotel. Due to the need for environmental protection, Yang Liping Art Hotel has been temporarily closed. Now, it has been renamed Yang Liping Art Space, but it is still a travel secret full of Bai nationality and Yang Liping’s artistic temperament, attracting many people to be famous.
02 There is a loss and a profit, the hotel business of the stars
It is not difficult to see that the degree of investment of stars in the hotel business is not consistent, and the rewards are naturally different. There are many stars who build the hotel chain empire. But there is no shortage of opening a boutique hotel just to realize the star of a hotel dream. Stars’ hotel business experience, although each has its own merits, can be roughly divided into these three factions.
#: Cooperation with international hotel management companies
Compared to other practices, cooperating with a hotel management company is a shortcut. Ronaldo chose to cooperate with the hotel chain Pestana to launch the hotel brand Pestana CR7 with strong personal characteristics, and the hotels owned by Pestana will be managed. As far as Ronaldo is concerned, while realizing the hotel’s dream, he can also be a “hands-off shopkeeper” and hand over the hotel operation and management to a professional wine management company. In Pestana, the owner has filled margin funds C-Lo is an ideal investment partner, while celebrity C Lo is the hotel marketing a “trump card” that can help accelerate the expansion of the size of the hotel. After all, in addition to Pestana CR7, no guests will be able to get C Ronaldo’s signature football at the hotel and check- name pictures.
In this way, the cooperation between real estate enterprises and hotels has become the mainstream. What’s interesting is that among the many celebrities who own the hotel industry, not many celebrities choose to cooperate with hotel management companies, and more people choose to independently hold, operate and manage hotel assets. The high management fees of large hotel management companies and the lack of attention by celebrities to the commercial value of the hotel industry may be the main factors causing this phenomenon.
#Wilful faction, own brand, independent operation
Almost all star hotel businesses can be regarded as “willful”. The starting point of opening a hotel may be a variety of unexpected reasons. The story behind S Hotel is that Wang Xiaofei, in order to thank his wife, Da S, for her constant dedication, opened this hotel in the name of his wife. In addition to the star and asset attributes, the properties of works, gifts and even business hobbies will be more important for hotels.
The reason why Swedish ABBA member Benny Anderson established the hotel was because the band disbanded and couldn’t be idle, so he opened a hotel called Hotel Rival, which is currently known as the best hotel in Stockholm, the capital of Sweden. Rooms are decorated in a scene from a classic Swedish film, The hotel also has its own cinema, from the rooms to the restaurant, the walls covered with more than 1000 portraits of international filmmakers, film fever make friends is only madness. Francis Ford Coppola, the director of the Oscar-winning film, sees the hotel as a film of his own. North African design elements are injected into the hotel space, such as colorful mosaic tiles, bold Moroccan patterns and Tunisian textiles.
#Enjoyment: clock in luxury, loyal to luxury
Most of the hotels opened by celebrities are dominated by luxury high-end hotels, with few budget hotels or mid-range hotels appearing. This is mainly related to the hotel consumption habits of celebrities. This is a crowd who loves luxury hotels. The Kardashian family’s vacation choice is basically top resort hotels, and they often contract the entire resort hotel, spending as much as tens of millions of dollars on vacation each year. Not only that, celebrities will also pay sky-high hotel tips. Ronaldo once paid a tip of up to RMB 160,000 to the staff of a hotel in Greece.
Therefore, the celebrities are also loyal to luxury in the hotel business. They basically build luxury hotels with little success.
Nobu Hospitality, co-created by Godfather Robert, was selected by the Robb Report as one of the “25 Most Innovative Brands” in the luxury category, and is currently among the world’s selected high-end hotel brands. However, there are also “heretics” among celebrities. Hollywood’s golden supporting actor John Malkovich chose to invest in the economic chain hotel brand The Big Sleep, which is unique.
However, no matter how many achievements are made, the hotel is a sideline outside of the acting career for the stars. Although celebrities can enjoy their own traffic and fan effects, some of the pitfalls of operation and management have not been bypassed.
Leonardo DiCaprio’s hotel has a bad fate due to environmental issues. Different from a smooth acting career, Xiao Lizi’s hotel business is a bit difficult. Blackadore Caye, a private island located in the Caribbean Sea, was purchased in 2005 for US$1.75 million, and no clear progress information has been announced until today. Initially, Xiao Lizi wanted to choose to cooperate with Four Seasons Hotel to open a Four Seasons Blackadore, managed and operated by Four Seasons Hotel. Has reached the stage of renderings, and finally the cooperation broke up. In 2015, he restarted the construction of the small island, preparing to build an ecological resort, but failed to pass the government’s environmental impact assessment, and the hotel business once again “aborted”.
The movie star Rupert Grint, who played Ron in the movie “Harry Potter”, suffered from poor hotel management. Grint in his hometown Lundun He Ford County bought five surrounding property, which converted into a boutique hotel Rigsbys Guest House, run by his father. This hotel charges RMB 1,400 per night and is decorated in a warm, classical country style. But with a low-key style, he did not promote the hotel, and suffered losses for two consecutive years. In addition to operation, hotel product creation is also a difficult problem. Consumers have complained. Some high-end hotels run by celebrities are not as good as fast hotels, cost-effective and lacking features, exposing the shortcomings of laymen as hotels.
Pestana CR7 Funchal
Although the hotels run by these stars are mixed. But the hotel opened by a star is a very dynamic and creative new player in the industry. The inadequacies are inevitable. For celebrities who are accustomed to using body and language, how to use spatial language to let people spend a magical day in the hotel, or is it possible to create a dream factory in the hotel industry. This is what the hotel industry is more looking forward to seeing.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/cristiano-ronaldo-messi-godfather-is-it-good-to-sleep-in-the-hotel/
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