On August 4, 2022, Facebook, which changed its name to Meta, announced that its Instagram will launch NFTs to more than 100 countries. The platform will integrate with Coinbase Wallet and Dapper, and support the Flow blockchain. We can see that traditional giants, especially traditional Internet companies, are exploring and trying tangentially to Web3. In fact, the action and rhythm have gradually accelerated. This article will summarize and organize the layout of traditional industries in Web3 based on public information.
It should be noted that the strength and mode of traditional giants entering the Web3 field are different. Some are vigorous transformation and even All in, and some are just a little bit of water. At the same time, there are also many who just use the Web2 traffic to monetize and harvest again through the new track. A wave. Which of the above specific institutions is in the above situation, please do in-depth research to find out for yourself.
1. Sports brand
Adidas: Adidas entered the game earlier. In the second half of 2021, it released the NFT ‘Adidas Originals into the Metaverse’ of the Pass card series and airdropped physical clothes to holders this year. Adi made a big move in the direction of the Metaverse. Deployed the head Metaverse project Sandbox, held a large piece of land at the core of Sandbox, and also participated in the financing of Yuga labs, the parent company of the boring ape, which was valued at $4 billion in March this year.
Nike: Unlike Adidas’ own exploration of Web3, Nike directly acquired RTFKT, an NFT trendy brand studio, in November 2021, which owns the well-known blue-chip NFT series Clone X in cooperation with Takashi Murakami. Basically relying on this acquisition, Nike already has a solid base in NFT and Web3.
Li Ning: In April 2022, China Li Ning announced the establishment of the ‘Boring Ape Club China Li Ning Branch’, and purchased the No. 4102 Bore Ape, and also launched 4102-related image series clothing.
Lululemon: In May 2022, Canadian sports brand Lululemon submitted a Metaverse and NFT-related trademark application for its brand name and LOGO, covering “NFT+ encrypted transactions”, Metaverse retail stores, Metaverse sports classes, virtual clothing/shoes/ Sports equipment, etc.
ASICS: In April 2022, ASICS and the famous Walk to Earn project jointly released limited-edition NFT running shoes on the Binance NFT market.
2. Luxury brands
Tiffany: On July 31, 2022, Tiffany released a pixel-style promotional video on its social media, announcing that it will officially launch its NFT on August 5. Tiffany extracted and combined the double nouns “NFT” and “Tiffany”, and named “NFTiffs” for its first set of NFTs. The NFTiffs” series is limited to 250 pieces, each priced at 30 Ethereum (ETH), and the current market price is about $55,000. Only NFT owners who own the CryptoPunks series are eligible to buy.
Louis Vuitton: To celebrate Louis Vuitton’s 200th anniversary in the fashion industry, the elite luxury brand is launching an NFT game called Louis: The Game in 2021, in which players can complete tasks and collect NFT postcards.
Gucci: In June 2022, Gucci has filed 5 NFT and Metaverse-related trademark applications covering NFT-backed media, crypto brokerage, exchanges, marketplace services, virtual clothing, vehicles, real estate, fashion shows and currencies, and its U.S. Five of its offline stores already support cryptocurrency payments.Gucci is also buying land on the Sandbox platform for its own Metaverse construction.
Prada: Prada released the “Adidas for Prada re-source” series in collaboration with sportswear brand Adidas in January 2022. The series of NFTs was released on the Ethereum sidechain Polygon in January, and the transaction volume reached hundreds of ETH. Prada will also include NFT elements in its monthly “Time Capsule Collection” event, while the brand is also launching a community service on Discord.
D&G: D&G’s first NFT collection, titled “Collezione Genesi,” sold for nearly $5.65 million in September 2021.The sale of D&G NFTs is built on the Ethereum layer 2 Polygon, with the collection personally designed by renowned design duo Domenico Dolce and Stefano Gabbana. The “Dogecoin Crown” was sold for 423.5 ETH (about $1.3 million at the time), while the “glass suit” NFT was sold for 351.384 ETH (slightly more than $1 million).
Burberry: In June 2022, cooperate with Mythical Games to launch its NFT series on the AAA-level chain game Blankos Block Party.
3. Traditional Internet
Facebook: Renamed directly to ‘Meta’, a first-tier Internet company that is all in web3, but to expand.
Google: Google Venture participated in the $4 billion seed funding round of Yuga labs, the parent company of the boring ape, in March this year.
Twitter: A reward channel for digital currency, and NFT products will be released on Twitter in July 2021, so that Twitter’s user avatars can be displayed as NFTs and certified.
eBay: Last year, eBay announced that it would allow NFTs to be bought and sold on the platform. In June this year, eBay completed the acquisition of KnowsOrigin, an NFT trading platform.
Amazon: In April 2022, Amazon’s new CEO, Andy Jassy, said in an interview that he was optimistic about the future of cryptocurrencies and non-fungible tokens (NFTs). And said that Amazon may not use cryptocurrencies as a payment method for retail businesses in the near future, but it is likely to sell NFTs in the future.
Netflix: Include the use of NFTs and even easter eggs in the new season of “Love, Death and Robots” and other film and television works.
Douyin: The overseas version launched the NFT collection Tiktok Top Moments in October last year, and supports the immutable x public chain to place NFTs.
BilibIli: Release the Cheers UP NFT series for overseas users on Ethereum, including 10,000 avatar NFTs.
Inke: Inke Interactive Entertainment Group officially changed its name to Inkeverse (English name Inkeverse), and its business has entered the Metaverse in an all-round way, and has released the first generation of Pass NFT on Ethereum for overseas users.
Baidu: Baidu Japan, with the Simeji input method as its theme, is preparing to issue its NFT on Ethereum, and is currently building a community.
Alibaba Cloud: For overseas markets, Alibaba Cloud aims to establish NFT infrastructure and provide an integrated service platform including content creation, server hosting, digital marketing, transaction settlement, etc., to facilitate enterprises to quickly build their own NFT stores.
Tencent: In March 2022, it also participated in the investment in Immutable, an Australian NFT startup,
Momo: In July 2022, Zhiwen Group, the parent company of Momo and Tantan, authorized IP to WanderingLabs to explore the Web3 project, and released the NFT product Wandering Planet overseas.
Aofei Entertainment: Aofei Entertainment and Sydney NFT issuance and trading platform OpenGate officially reached a cooperation to release the first overseas NFT series of “Pleasant Goat and Big Big Wolf” to the world on July 21, 2022, starting the first round of pre-sale, a total of 50 pieces, pre-sale The price is 200USDT.
4. Car brand
Lamborghini: “Space Time Memory” is the first NFT project in Lamborghini history. Lamborghini collaborated with Swiss artist Fabian Oefner as well as NFT Pro and Sotheby’s and developed five works of art, available on the exclusive website from February 1st to February 4th, 2022 (the auction of the first is at nft.lamborghini. com) for auction.
Mercedes-Benz: In early 2022, Mercedes partnered with Art2People to create a Mercedes-Benz exclusive NFT collection based on its G-Class range.
BMW: In February 2022, BMW released a digital collection of sound NFTs called “Sound Museum” in the UAE to record and archive the engine roar of BMW M-Series models.
McLaren: McLaren launched its first limited-edition NFT product, the Genesis Collection, on the Ethereum blockchain on May 11, 2022. The Genesis Collection is an NFT of McLaren P1™ and P1™ GTR supercars with a total release of 2012, 5 grades and 8 unique features.
Ferrari: Ferrari has signed a multi-year contract with Swiss blockchain startup Velas Network. A new premium partnership will bring exclusive digital content to Ferrari fans. In addition, Velas will be the title sponsor of the Ferrari Esports Series.
Porsche: Porsche entered the game earlier. On June 14, 2021, Porsche announced the launch of Fanzone, an NFT collectibles platform. The platform is an NFT-based digital card trading platform.
Rolls-Royce: Animated video NFT released in 2021 to go with the new Ghost Black.
Tesla: Tesla is not very interested in NFTs, but it is a pioneer in cryptocurrency. In addition to buying Bitcoin and Ethereum as reserve assets, Dogecoin can already be used to buy Tesla accessories in the United States .
5. Beverages and drinks
Pepsi: To celebrate the birth year of Pepsi, Pepsi launched the Genesis series of NFT collectibles in December 2021. Known as the “Pepsi Mic Drop” genesis NFT series, the series features 1,893 unique generative NFTs.
Coca-Cola: In July 2021, Coca-Cola announced a partnership with RichMinsi to launch the Pride Collection NFTs as part of the International LGBT Pride Day celebration. In December 2021, Coca-Cola also released the Christmas Snowball series NFT in the form of a blind box through the VeVe platform.
Starbucks: Starbucks announced in May 2022: “We plan to create a series of NFTs. Having NFTs is equivalent to gaining community membership and being able to enjoy exclusive experiences and benefits.” Starbucks pointed out, “The themes of these NFTs come from Starbucks’ art. Expressions, both traditional and new designs, are also created in collaboration with other brands and innovators.” The release time of Starbucks NFT may be at the end of 2022.
Budweiser: In late November 2021, Beer King Budweiser “cast” its first NFT project – Budverse Cans Heritage Edition, a Budverse Cans Heritage Edition, a 1936 Budweiser with different styles on different backgrounds. A collection of JPEG images of the cans, released on Ethereum for $499 each.
Red Bull: In March 2022, according to information published on social media by Metaverse trademark lawyer Michael Kondoudis, Red Bull has submitted NFT and Metaverse trademark applications, and will launch a number of Metaverse-related products, including, cryptocurrency , clothing, beverages and sports equipment, as well as a range of financial transaction services.
Wanglaoji: On July 18, 2022, the role-playing NFT project issued by Dr. Ji, the author of Wanglaoji’s project, officially announced that the holder will play a unique role in the project’s magical universe, and three roles have been released so far. . The project is expected to issue more than 3,000 PFP NFTs, and the follow-up actions such as the roadmap and whitelist have not yet been announced.
Wuliangye: Wuliangye issued NFT through the project WuliangyeLabs for overseas. It was originally planned to open the whitelist premint on July 14. The mint price is 0.1ETH, and the number of whitelists is 2,000.However, due to the previous hacking of premint, the plan was temporarily shelved.
Penfolds: In November 2021, Australian wine giant Penfolds announced a partnership with BlockBar, an NFT premium alcohol direct sales platform, to launch limited-edition NFT wines.
6. Investment institutions
SoftBank: SoftBank’s Vision Fund will lead TheSandbox’s $93 million Series B financing in November 2021; lead the European football NFT platform Sorare’s $680 million financing; lead the NFT startup Candy Digital .Participated in Improbable, the company responsible for the development of Theotherside game technology in the boring ape Metaverse.
Sequoia Capital: According to statistics from dovemetrics, Sequoia Capital has invested in more than 20 Web3.0 companies this year, mainly focusing on the direction of blockchain infrastructure. Sequoia is a leader in the full embrace of Web3 by traditional investment institutions. According to its partner Shaun Maguire, 20% of Sequoia’s new investments in the United States and Europe are in the encryption field.
Blue pool Capital: This low-key and mysterious investment fund is actually the family wealth management fund of Jack Ma and Cai Chongxin. In addition to participating in The Sandbox’s B round of financing, Blue Pool also invested early in The Sandbox’s parent company, the unicorn of Web3. Animoca Brands. In addition to the layout of the Metaverse track, Sequoia, Softbank and Blue Pool Capital also appeared in the latest round of financing list of the Polygon public chain.
Temasek: As a mysterious and low-key Singaporean government-backed investment giant, Temasek, in addition to investing $200 million in Australian NFT start-up Immutable, together with Tencent Holdings and Metaverse investment agency Animoca Brands, also led the investment in digital financial technology platform Amber Group. 200 million US dollars in financing, and 400 million US dollars in financing of the exchange FTXUS. At the same time, Temasek also invested in Improbable, which is responsible for the development of Theotherside game technology in the boring ape Metaverse.
Horizons Ventures: This Li Ka-shing investment fund has a high interest in the infrastructure of the blockchain industry. It participated in Bitpay and Blockstream infrastructure projects, and also invested in Improbable, which is responsible for the development of Theotherside game technology in the boring ape Metaverse.
7. Traditional games and other industries (organized with the Sandbox Metaverse ecology as the main line)
Gravity: In July 2022, The Sandbox announced a partnership with global game company Gravity to introduce RO Ragnarok into the Metaverse, and will publish content and created NFTs;
SQUARE ENIX: In March 2022, The Sandbox entered into a new partnership with SQUARE ENIX®, bringing the classic RPG game IP Dungeon Siege to The Sandbox game Metaverse.
Ubisoft: In February 2022, Ubisoft’s Rabbids will join The Sandbox to create their own LAND. Players will be able to use Rabbids’ characters and game items in their own original game experience.
Hana Bank: In July 2022, The Sandbox announced a new partnership with Hana Bank to expand the banking industry’s global Metaverse business. Hana Bank is Korea’s largest commercial bank with foreign exchange products. The Sandbox and Hana Bank plan to launch a new type of event marketing, including establishing a collaborative business model such as opening a virtual branch in The Sandbox Metaverse, offering basic banking services, and promoting with other The Sandbox partners Invest or offer multiple opportunities.
Time magazine “Times”: In September 2021, Time magazine in the United States released their NFT named TIMEPiece. The collection houses 4,676 works from 40 artists. Owners of NFTs receive a lifetime membership to Time.com and other perks; in June 2022, the landmark Times Square in New York will be redesigned in The Sandbox as a virtual hub for art commerce curated by TIMEPieces.
Lionsgate: In June 2022, Lionsgate announced that, as a true digital age company, Lionsgate is the first major studio to enter The Sandbox, and plans to build an in-depth experience with the Sandbox in the future. LAND of the studio’s rich horror catalogue.
Lionsgate Land will host a movie-themed experience that players can interact with, creating a new way for fans to engage. Action City will launch film franchises including “Rambo,” “Breaking Bad,” and “Hellboy.”
PCCW and HKT: In May 2022, PCCW and HKT partnered with The Sandbox, becoming the world’s first company integrating Communications, Media and Technology (Communications, Media and Technology), entering The Sandbox Metaverse and opening a new digital era field.
Carrefour: In May 2022, French retail giant Carrefour purchased a virtual piece of land in The Sandbox. The company purchased 33,147 plots in the Metaverse, marking a new user experience. In addition, Elodie Perthuisot, head of Carrefour’s e-commerce business, once said that “specific projects will be followed up soon.”
Ocean Park Hong Kong: In April 2022, Ocean Park Hong Kong announced that it will create content and products full of Ocean Park’s unique features in the virtual land of The Sandbox Metaverse.
MTR Corporation: In April 2022, MTR Corporation announced that it will become the first transportation operator in the world to enter The Sandbox Metaverse. It will create a unique and interesting experience with the theme of railways in the field of virtual games. Take this to elevate the customer experience to a whole new level, and work with different creators to build this new platform.
HSBC: In March 2022, HSBC, one of the world’s largest international banking and financial service providers, entered into a partnership with The Sandbox to purchase a piece of virtual land in The Sandbox Metaverse, resulting in an agreement with The Sandbox. As part of a breakthrough collaboration, the land will be developed into a playground for sports, esports and gaming enthusiasts.
Warner Music: In January 2022, Warner Music Group announced that it had entered into a partnership with The Sandbox and opened a new corner in The Sandbox Metaverse: the first music-themed world.
New World Properties: In December 2021, Hong Kong real estate giant and CEO of New World Development Group, Zheng Zhigang, announced that he would invest in The Sandbox, a virtual land game, and acquire one of the largest digital plots in The Sandbox. Zheng Zhigang, who invested about $5 million in The Sandbox, said the virtual world will include an “innovation center” to showcase the commercial success of startups in the Greater Bay Area, according to people familiar with the matter.
Sun Hung Kai Properties: Participated in TheSandbox’s $93 million Series B financing in November 2021 and settled in TheSandbox.
PwC: In December 2021, PwC (Hong Kong) announced that it had purchased a piece of LAND in The Sandbox Metaverse. PwC (Hong Kong) thus became the first internationally recognized professional services network to publicly enter The Sandbox, and the first PwC global network member firm to enter The Sandbox.
South China Morning Post: In February 2022, the South China Morning Post announced the opening of Hong Kong’s landmark Star Ferry Pier in The Sandbox, where visitors can experience historic moments through in-game missions. The Star Ferry Terminal in The Sandbox presents the history of Hong Kong, China in the 1980s, according to the South China Morning Post’s report on the terminal. In addition, the owner of the South China Morning Post is actually now Alibaba.
Siam Commercial Bank of Thailand: In March 2022, the investment arm of Siam Commercial Bank of Thailand (SCB), the fourth largest bank in Thailand, announced that it had established a virtual headquarters at The Sandbox.
Dubai Virtual Assets Regulatory Authority: The Dubai Virtual Assets Regulatory Authority (VARA) announced in May 2022 the purchase of a piece of land in The Sandbox Metaverse for the development of a virtual headquarters. Be the first government agency to invest in the Metaverse.
Epilogue for the ellipsis property:
The above information is based on the information publicly available on the Internet. Some of them may already be familiar to everyone, and some may only be noticed by people with a heart. Whether you admit it or not, Web3 is already a relatively definite direction that ‘may’ carry the Internet upgrade, and at the same time it has given birth to countless new opportunities for business and even products.
There are bound to be many omissions in the list compiled in this article, and the list is bound to get longer and longer as time goes by. You are also welcome to add in the comments. Do you know of any subtle Web3 layouts that are not well known to the public?
PS: The information compiled and collected in this article mainly focuses on overseas directions and public chains, and domestic alliance chains and data collection ecology are temporarily out of the scope of sorting.
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Author: PA Observation
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