China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

China Film Nian Nian brings the two major themes of Metaverse and digital IP content to the 2022 Service Trade Fair!

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

China Film Nian Nian brings two major themes of Metaverse and digital IP content to the Service Trade Fair! On September 1, the China International Service Trade Fair officially opened in Beijing. At this service trade fair, China Film brought new developments in the Metaverse such as wear-free motion capture, neural radiation field, naked-eye 3D, VR scene, facial capture, AI voice, etc. to the venue. Blockbuster IPs such as Thirty-Six Riders, Young White Horse Drunk in Spring Breeze and Shenlan Qiyu Wushuangzhu participated in the exhibition.

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

Today is the first day of the Service Trade Fair. At the booth of China Film Industry, many leaders came to visit and guide. Mr. Guo Yong, Chairman of Zhongying Niannian, and Mr. Yuan Pengfei, Executive Deputy General Manager, respectively introduced the cutting-edge technology of Zhongying Niannian Metaverse to the leaders, displayed the latest achievements, and jointly discussed the new development of digital content under the Metaverse.

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

Animation is the aborigines of the Metaverse, and 3D animation is the best entrance to the Metaverse. In the field of Metaverse, China Film has continued to promote technology research and development and scene exploration, combined with its own advantages in the content field, digital technology blessing content creativity, to provide users with a more immersive and cool experience.

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

At this booth, the audience can use VR equipment to experience virtual online scenes, bringing a more realistic sense of substitution. In the field of digital humans at the core of the Metaverse, Zhongying has also brought new technologies: no wearable motion capture , without wearing special motion capture equipment, the real action can be presented in real time from the form of a digital human; the neural radiation field , Real-time generation of 3D models, etc., by observing the physical space through the camera.

A series of immersive technical experiences and digital human technologies demonstrate the continuous R&D efforts and achievements of Zhongying in the field of digital human and even the Metaverse.

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

The mapping of the identity of the digital human as a real human in the virtual world has become the core asset and development foundation of the Metaverse. Zhongying Niannian is a leading enterprise in the field of digital content, accounting for one-fourth of the national annual output value. It has a large amount of high-quality digital content, 5,000+ digital human assets, and more than 200 international technology patents . The best traffic portal to the Metaverse.

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

Not only that, but also has many years of experience and mature production processes in the fields of CG production, speech synthesis and content creation, which not only makes the production efficiency of digital people continue to improve, but also grasps the content styles that young people like today, and successfully creates many popular products. Welcome digital image.

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

This service trade fair also brought a series of blockbuster IP works, including not only the phenomenal IP “Youth Song Xing” series , the upcoming heavyweight IP “Thirty-six Riding” , but also the current IP. The popular “Youth White Horse Drunk Spring Breeze” and “Shenlan Qiyu Wushuangzhu” , etc., have demonstrated excellent content creation and IP incubation capabilities.

The works involve a variety of themes such as new martial arts, national style history, and adventure fantasy. Every work that has been launched has aroused enthusiastic responses from the audience.In addition, there are also a variety of related IP derivatives, not only various animation peripherals, cultural and creative products, etc., but also authorized comic publications of the same name. The live-action version of “Youth Song Xing” will also meet the audience in the near future.

China Film Nian Nian x2022 Service Trade Fair | China Film Nian Nian debuts at the Service Trade Fair with the dual theme of Metaverse and Digital IP

As an excellent representative in the fields of animation and digital media, Zhongying Nian Nian strives to become the first platform in the digital economy, build a market worth hundreds of billions of dollars, and will fully display its new achievements in the fields of cutting-edge technology, digital human production and content creation in the Metaverse. Contribute to digital development!

Exhibition duration :

September 1st – September 2nd Professional Audience Day

September 3-September 5 Public Open Day

China Film Festival booth :

Metaverse booth: booth 003 in Hall 1

Digital IP booth: Changping District Exhibition Area in Hall 2

Zhongying is waiting for you every year!

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