China Film Continues to Accelerate the Development of Metaverse-related Businesses to Help IP Monetize, Consolidate and Spread

Through technological innovation, content creation and business innovation, China Film has gradually built a new layout under the tide of the Metaverse. The mutual achievements and empowerment between technology, content and people will create closer social interaction with users in the future. Emotional connection provides more multi-scenario needs for content creation, and also brings infinite possibilities for brand building and IP integration and dissemination.

Metaverse is a new digital economy based on persistent digital assets in a permanently online cyberspace where the virtual and the real are blended. With the help of its own advantages in the field of digital assets, China Film has continued to accelerate the development of Metaverse-related businesses. Although the current economic situation is full of changes under the influence of the epidemic, there are still opportunities, and the market growth in many aspects such as virtual reality and video entertainment is good.

China Film Continues to Accelerate the Development of Metaverse-related Businesses to Help IP Monetize, Consolidate and Spread

The three most important tracks in the Metaverse are virtual humans, digital collections, and virtual worlds. China Film has previously launched the digital person “Yingying” to endorse the Ying Universe brand and help the brand break the circle; digital collections and virtual reality businesses are also being planned.

Zhongying has been deeply engaged in the field of animation for a long time, and has independently developed more than 100 3D animation production technologies and related patents. In addition, it has an independent research and development digital intelligent platform AI-Box, including intelligent human-making system, virtual shooting system, real-time human-machine transmission of motion expressions, programmatic building construction, hyper-realistic rendering engine, AI digital Homo sapiens, human 3D digital cloning technology, etc. , improve the real-time rendering efficiency of computing and 3D imaging, and maximize the integration of virtual and reality.

China Film Continues to Accelerate the Development of Metaverse-related Businesses to Help IP Monetize, Consolidate and Spread

Virtual humans can be used to provide specific services, such as anchors, customer service and commentators, etc., and can also bring traffic to social media platforms with high recognition and social personality attributes, and can also be used as player characters and NPCs in the Metaverse world. , undertake the communication function in the virtual world. Zhongying has used its years of experience in shaping exquisite 3D characters and insights into the Z generation crowd to create many popular digital images that are popular with audiences and users. With the blessing of underlying technology, digital people can not only provide services, but also It is also more personal, bringing closer social connections.

China Film Continues to Accelerate the Development of Metaverse-related Businesses to Help IP Monetize, Consolidate and Spread

The market popularity of digital collections is gradually increasing, which also provides a broad space for IP monetization. Zhongying has created many popular IPs with animation as the core. So far, there have been more than a dozen movies including “Youth Song Xing”, “Yuanlong”, “I Am a God”, “Xinjue”, “Blood Sky”, “The Brave Adventure”, etc. 3D animation is online. Develop digital collections around these well-known IPs, derive and spread IP popularity, and reflect the circulation value of digital assets. Previously, the series of NFTs of “Youth Song Xing”, a series of bleak characters and Wuxin, were produced in cooperation with Whale Quest and Youku Animation, which were sold out within three seconds, reflecting the influence of the “Juvenile Song Xing” series IP and the IP realization potential of digital collections. .

China Film Continues to Accelerate the Development of Metaverse-related Businesses to Help IP Monetize, Consolidate and Spread

Not only that, Zhongying Niannian uses its own huge digital asset library to efficiently and quickly build various styles of buildings and environmental scenes in the Metaverse, forming the basic interaction situation of the Metaverse content and services, and combining virtual idols, games, interactive Variety shows, etc. provide dedicated entertainment content, combined with themed IP for event operation, thereby increasing user stickiness and usage activity, and also providing a new territory for brand marketing to break the circle.

China Film Continues to Accelerate the Development of Metaverse-related Businesses to Help IP Monetize, Consolidate and Spread

Through technological innovation, content creation and business innovation, China Film has gradually built a new layout under the tide of the Metaverse. The mutual achievements and empowerment between technology, content and people will create closer social interaction with users in the future. Emotional connection provides more multi-scenario needs for content creation, and also brings infinite possibilities for brand building and IP integration and dissemination.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/china-film-continues-to-accelerate-the-development-of-metaverse-related-businesses-to-help-ip-monetize-consolidate-and-spread/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

Like (0)
Donate Buy me a coffee Buy me a coffee
Previous 2022-07-08 10:51
Next 2022-07-08 23:43

Related articles