Chain Game Guild: the hub between the game and the player

Since the GameFi track has exploded, news about the financing of the Chain Game Association has continued. In November, there were two cases where the Chain Game Association obtained financing. First, Guild Fi, the Thai chain travel association, received US$6 million in financing, led by crypto investment institution DeFiance Capital, and well-known investment institutions such as Coinbase Ventures participated in the investment; later, the Southeast Asian chain travel association Avocado Guild’s Series A financing reached 18 million US dollars. The investment was led by Animoca Brands, a venture capital firm in the field of meta-universe games.

“Guild” is an online player organization that has developed after the popularity of Internet games, hoping to share members’ experience of cooperation in the game and the fun of the game. “Guild” not only provides a place for players to exchange game experience, but also a vehicle for players to team up and fight to complete difficult tasks in the game as a team. Some game guilds even provide players with resources, including games. Guidance, equipment, game strategy and other services.

“Chain Game Association” is based on the “Play To Earn” chain game business model. It is also called “Golden Studio”. It connects game players on the chain and finds Earn on a social basis. The opportunity (to earn revenue) can even affect the order of the game.

Why does a game player organization attract capital attention?

In fact, some chain game guilds have formed their own business models. They provide players with on-chain game NFT asset leasing, training game skills, spreading knowledge of on-chain transactions, and so on. Because chain games directly have the attributes of Earn, this allows “chain game guilds” to have richer profit methods than traditional online game guilds, and some even directly become chain capitalists.

The relationship between the guild and the chain tour has produced commercial value. The two are very much like investment institutions and the projects in their investment portfolios, and they complement each other. Some people in the industry compare the relationship between “Chain Game Association-Game-Player” to the relationship between “Moutai-Distributor-Channel”, which is a bit of industrial development.

There have been some chain games that have become popular due to the involvement of KOLs in the game guild. The games are selling well and the guild has also become famous. The guild Yield Guild Games with the help of AxieInfinity is one of them. It can be said that the commercial effects produced by the joint growth of guilds and chain games have attracted the attention of capital. A game guild with a sufficiently strong consensus has become a traffic portal, which will not only attract potential players, but even attract members of the official game team to join in the opposite direction.

The strong user stickiness of the Chain Game Association attracts capital investment, and the new chain game they cooperate has become the next target of venture capitalists. This issue of DeFi Cellular will take stock of the representatives of the “Chain Tour Association” and their respective operations.

Yield Guild Games (YGG)


Yield Guild Games (YGG) is a chain game guild formed by DAO (Decentralized Autonomous Organization). The guild will gather players together to generate real cash flow by acquiring NFT assets from the “play while earning” chain game. As they develop and grow, they “monetize” the players’ time in the game.


Chain Game Guild: the hub between the game and the player

Yield Guild Games official website

operation status

Yield Guild Games was originally a game guild developed by chain game Axie Infinity. It invested and earned in-game NFT assets in it, and relied on the strengths of internal members to optimize these assets and maximize value.

In July of this year, Axie Infinity became a popular chain game. Yield Guild Games launched the “Axie Scholarship (Axie Scholarship) Program” to provide players who want to enter the game with the NFT assets needed to participate. Players joining the plan are equivalent to working for the guild and then sharing the benefits.

The necessary condition for participating in the Axie Infinity game is to first purchase three Axie elves (important character assets in the game). These three Axies are worth a few ETH during the hot period of the game, and the capital threshold for participating in the game is relatively high. If the player does not have enough funds to pay, they can borrow 3 Axies from Yield Guild Games to participate in the game, avoiding the high cost of early investment.

The 3 loaned Axies are players’ initial production tools in the game, through which players earn game rewards SLP. If the player wants to realize the earned SLP, Yield Guild Games will automatically activate the smart contract to recover these SLPs. The revenue will be divided according to 7:3, 70% of the revenue will go to the player, and the rest will go to the guild and the community.

This plan is one of the earliest businesses of Yield Guild Games. At present, the Yield Guild Games has formed a one-stop service for player recruitment, training, and game asset lending.

Currently, Yield Guild Games is no longer limited to the game Axie Infinity. Guild members can now participate in dozens of games at the same time, and even have their own guild teams. To this end, the guild created the DAO and sub DAO architecture, that is, the relationship between the main guild and the sub guilds. The “sub DAO” replicates the main governance function of the “main DAO”, but its scope of responsibility is narrow and usually focuses on a game target Or a specific direction, such as e-sports.

This architecture brings flexibility to the guild’s DAO expansion. “Sub DAO” is mainly responsible for the custody of specific game assets and activities. “Sub DAO” assets are owned by the financial department of Yield Guild Games and controlled by the main DAO. What’s interesting is that every “sub DAO” of Yield Guild Games can be tokenized.

The most recent example of “sub-DAO” tokenization is the issuance of YGGLOK Token. Yield Guild Games acquired the NFT of the “Kingdom Building Game” League of Kingdom. These NFTs are stored in Yield Guild Games’ wallet and controlled by the main DAO multi-signature. This wallet will be tokenized into a “child DAO”, and the generated YGGLOK Token will be distributed to the community. Members holding YGGLOK can vote to adjust the reward distribution method in the League of Kingdom game.

The main DAO of the Yield Guild Games has also issued its own governance token YGG, with a total supply of 1 billion, which is mainly used for community voting governance.

Merit Circle, a hub for chain travel industry


Merit Circle (MC) is also a “golden studio” constructed by the DAO organization. It provides players with the NFT assets and skills training needed to participate in the chain game, and reduces Participate in the threshold and earn income. It is incubated by the crypto venture capital fund Flow Ventures.

Chain Game Guild: the hub between the game and the player

Merit Circle official website 

Merit Circle hopes to maximize the value of NFT assets in meta-universe games on the chain, and become a hub platform connecting capital, blockchain, game experts, and game players. Here, chain game developers can not only connect players, but also reach the capital side, providing one-stop service for new chain games from birth to market entry. At present, Merit Circle has established cooperative relationships with games such as the space strategy game Star Atlas and the RPG adventure game Iluvium.

operation status

Merit Circle was developed from the “Axie Infinity 420 Scholarship Program”. The purpose of the program is to “make Axie Infinity affordable for users in low-income countries”. The value of the program has won praise from Southeast Asian players.

Since then, the “Axie 420 Scholarship Program” has simply evolved into a DAO and changed its name to “Merit Circle”, expanding its positioning from Axie Infinity to more popular chain games and investment in crypto assets, in order to explore the changes in the meta universe concept. Many potential opportunities.

Merit Circle and Yield Guild Games are similar. Both of them focus on investing in “playing and earning” games and sponsoring gamers, but the DAO structure of the two is different.

The same thing is that Merit Circle is also composed of a structure in which the “main DAO” manages “sub DAOs”. Each sub DAO represents a game and can deploy corresponding strategies, including maximizing game asset revenue and purchasing NFT collections.

The difference is that Yield Guild Games allows “sub-DAO” to be tokenized, while Merit Circle is the “main DAO” and “sub-DAO” sharing a Token, namely MC, to maximize the centralized empowerment of the governance pass.

The total supply of MC is 1 billion, and holders can vote on Merit Circle’s strategy.

NFT game integrated platform Good Games Guild


Good Games Guild (GGG) is a chain game guild located in Southeast Asia, focusing on the meta universe and the Play to Earn ecology. By sponsoring millions of gamers, investing in related games, earning game assets, and optimizing its own assets to generate the greatest s return.

Chain Game Guild: the hub between the game and the player

Good Games Guild official website

The goal of Good Games Guild is not only to invest in “play while earning” games and game assets, but also to build some chain game tools to help players manage their assets scattered in various games and become a game hub (Game Hub). Provide players with a one-stop service from entering the game to realizing assets after the game is over.

operation status

The main source of income of Good Games Guild is the efficient use of game NFT assets, such as ——

  • Lease-if the NFT game assets owned by the guild are characters from the chain game (such as the wizard Axie of the Axie Infinity game), the guild will lend these characters to the guild players, and the players will use these assets as tickets to participate in the game and obtain game rewards and rewards Part of it needs to be divided into guilds; in addition, if players have NFT assets but do not have time to play games, they can also be rented to players in the guild who need them to efficiently use these idle assets;
  • Lease-If the NFT assets owned by the guild are similar to the land in Decentraland (MANA), the guild can lease to a third party, and the third party must pay the rent for activities on the land;
  • Sale-If the NFT assets owned by the guild are collectible assets, it can choose to sell them during the rising period of NFT assets to obtain the greatest return.

Good Games Guild also plans to develop a game asset management dashboard and NFT trading platform for players, which is also the difference between this guild and other chain game guilds.

This dashboard allows players to visualize the costs, achievements, rankings, rewards and benefits of each game on the chain, and helps players monitor and manage the expenditure and revenue of NFT assets scattered in each game. The NFT trading market allows players to directly buy and sell game assets through the platform, and even cash it into legal currency. The NFT trading platform will charge a certain commission based on the amount of the subject matter.

The Good Games Guild also issued its own governance token GGG, with a total supply of 100 million, and users can vote for community governance proposals.

Guild Fi, a guild aggregation platform


Guild Fi (GF) plans to be the entrance to the meta-universe infrastructure. It tries to provide players, guilds, games and investors with one-stop services such as entry, skills training and value-added services. By connecting infrastructure such as games, NFT assets, guilds, etc., a system platform is established to allow players’ time and effort to achieve a cross-game experience and optimize revenue.

Chain Game Guild: the hub between the game and the player

Guild Fi official website

operation status

Although many guilds set up “scholarship programs” to lower the funding threshold for players to participate, the conditions of the scholarship programs for each guild are different, resulting in the dispersion of scholarship funds, which creates a problem for players “how to choose a guild”.

In addition, due to the explosive development of public chains, the types and numbers of chain games on each public chain are increasing explosively. Inexperienced players can only try the games one by one. It takes time and effort, not to mention that the acquired NFT assets in the game are isolated from each other, and the multi-chain assets cannot be opened up, which will discourage players from trying new games.

Guild Fi can achieve interoperability across the universe, maximize player revenue, increase the activity of game guilds, and create a one-stop platform to reward active players. How to achieve it? Guild Fi decided on account integration.

First of all, Guild Fi has set up a GuildFi ID, which is defined as the “identity ID of the player in the meta universe”. This ID account will record the player’s achievement footprint in the world of chain games. The player’s ranking and achievements in the game will be displayed in In the account, the accumulative achievement reward certificate.

Integrating game and player data, and by analyzing the performance of ID accounts, Guild Fi plans to provide players with other additional benefits. For example, players with outstanding ID accounts can get NFT asset rewards; ID accounts with footprints in multiple games may become Become a whitelisted user directly participating in the new game…….

To this end, Guild Fi will cooperate with game developers to provide early investment opportunities for NFT assets or Tokens for new games, and determine the allocation amount based on the player’s level and participation in Guild Fi.

In this way, Guild Fi becomes a hub, which not only helps players discover new games, but also finds suitable players for game developers. Guild Fi is no longer like a guild of chain games, it is more like an aggregator of guilds. It also plans to provide management tools for those who have the ability to create guilds, as well as for players to choose their own guild on Guild Fi.

Guild Fi’s governance certificate is GF, and the total supply is 1 billion.

Avocado Guild


The purpose of Avocado Guild is to provide players with the NFT assets needed to enter the “Play To Earn” P2E mode chain game.

The guild will refer to game players who borrow NFT assets as “scholars.” Scholars can save a lot of money through this loan method. Later, they only need to divide the rewards obtained in the game to the guild to “repay the debt.”

Chain Game Guild: the hub between the game and the player

Avocado Guild official website

Like the Yield Guild Games guild, Avocado Guild invests in NFT assets and leases them to community players for them to participate in various chain games. The difference is that Avocado Guild pays more attention to community education. The guild will not only teach players the method of Play To Earn, but also assign special roles to guild members, study game strategies and mechanisms, encourage and guide players to improve game skills, and organize irregularly Some training exchanges.

In addition, Avocado Guild hopes to popularize blockchain, encrypted assets, and DeFi knowledge to every participant, so that players can learn in the community while playing. It hopes to have a positive impact on the lives of every scholar.

operation status

Avocado Guild proposed 3 new concepts of “P2E”.

  • Play To Educate-through the game to learn encryption knowledge while playing, including trading and decision-making, encourage players to discuss how to use encrypted assets and learn related applications.
  • Play To Enrich-Avocado Guild hopes that P2E games can improve some people who have difficulties in employment and diversify their income. This is a new way of life that games and crypto assets bring to people. Therefore, one of the goals of the guild’s cooperation with more chain games is to improve the livelihood of players.
  • Play To Empower-Empower new players while playing, encourage old guild players to actively share experience with new players, so that everyone can grow together.

Avocado Guild builds an educational channel of encryption knowledge for guild players, emphasizing the education, training and empowerment of scholars’ skills in the game, and enabling the encryption industry to empower their respective lives. The association recently completed a $18 million Series A fundraising led by Animoca Brands. It should be noted that Avocado Guild has not issued any governance tokens.

Posted by:CoinYuppie,Reprinted with attribution to:
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