CES hastily ended: chip giants melee, Metaverse screen universe fighting method

Is this year’s CES still the vane of the technology industry?

Wise things news on January 6th, today is the second day of the opening of the International Consumer Electronics Show (CES). Although many technology giants did not choose to exhibit offline in Las Vegas, they still passed The form of online release showed many blockbuster products and technological innovations.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲From left to right: Intel 12th generation Core mobile processor, NVIDIA RTX 3090Ti, AMD Ryzen 6000 series mobile processor

Samsung’s various folding screens “roll out flowers” in various postures; Sony not only makes VR headsets for games, but also makes smart cars; Intel, Nvidia, and AMD “blue-green-red” three chip giants in the CPU and GPU fields one after another Toss out the most important flagship of the year, and the piggybacker also “slapped” Apple.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲Samsung Flex S series products

After acquiring Boston Dynamics, Hyundai Korea also released its own “Robot Vision” at CES, saying that it will further expand human mobility through the “Metamobility” technology that combines robots and Metaverses. Experience.

One of the outstanding feelings of this cloud shopping exhibition is: Although there are fewer novel products, some technologies that were not mature last year have been mass-produced this year, and they are truly visible, tangible, and useful. The number of products has also increased.

Following the first online exhibition last year, CES 2022 has returned to offline under the pressure of the epidemic this year.

On January 2, three days before the opening, the Consumer Technology Association (CTA) issued an announcement stating that the four-day exhibition will end on the 7th in advance.

The new round of confirmed cases of the new crown pneumonia variant virus Omicron (Omicron) happened to coincide with this year’s CES. Nevada, where Las Vegas is held, increased the number of confirmed cases of new crowns on the opening day More than 520,000 people.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

Under such circumstances, according to the data given by CES organizers, more than 170,000 people attended the CES conference in Las Vegas on the opening day.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲The scene of the opening ceremony of CES 2022, picture source: latimes

From the photos of the scene, we can see that the flow of people at the scene is still very dense, and most of the participants wear masks.

Of course, this CES conference is also divided into two forms: online and offline. At present, Google, Microsoft, Amazon, Meta, Intel, AMD and other companies have cancelled their plans to participate in offline exhibitions, but they are carried out through online release. In order to participate, it is understood that the total number of exhibitors this time exceeds 2,200.

What hard-core technologies and products are worth paying attention to in CES 2022? And is CES, the once “weathervane” of the technology industry, still strong? We will read the CES conference in one article and try to find the answer.

01. There is no one “rubbing” on the popular Metaverse concept?

Today, everything is OK, Metaverse seems to have become a “consensus” in the technology circle. It is reported that domestic A-share Metaverse related concept stocks will increase by more than 50% on average in 2021. Even Moutai General Manager Li Jingren is shouting today. The slogan “Drunk Beauty’Metaverse'” came out.

But to my surprise, at this year’s CES, few technology giants mentioned the concept of Metaverse when releasing products or technologies, and most manufacturers focused on their own products.

The only thing that appears to be “jumping” is Samsung. On the first day of the opening of CES, Samsung launched a “Metaverse platform” called My House. Users need to log in to this platform through the Zepeto application.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

What can this platform do? In fact, Samsung provides users with a virtual space for users to experience Samsung’s 18 products, including some new products exhibited at CES this year.

Of course, you can also talk to other exhibitors in this virtual space, or buy an ice cream, or set up your own TV, vacuum cleaner or refrigerator.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

Does it feel like a little game? That’s right, it really is. Samsung actually started to cooperate with Zepeto developers as early as August last year to launch an experience game called Galaxy House, and the version shown on CES was upgraded based on this.

In general, Samsung’s Metaverse platform looks a bit “embarrassing”, and more manufacturers have not chosen the concept of “hard rubbing”. There seems to be a reason.

In addition to the software platform, another big piece of Metaverse is the hardware, which covers everything from the underlying chips to VR and AR devices.

Intel executives once said that to achieve Metaverse, the current computing power must be at least 1,000 times higher, but in the eyes of many practitioners, the number of 1,000 times is a bit less. It can be seen that computing power is of great significance to the realization of the Metaverse.

This time Qualcomm announced their plan to cooperate with Microsoft to develop a special chip for AR glasses. This chip is a customized chip for lightweight AR glasses, mainly for consumer and enterprise “Metaverse applications.”

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

Even in some reports, some media directly referred to this chip as the “metacosmic chip”, and people who watched it called it “good guy”.

However, Qualcomm introduced this chip objectively and looked forward to future AR devices. Qualcomm CEO An Meng said that in the future, this AR device can achieve “realistic projection” even for users who are far away. You can get the feeling of being in the same room.

Over the past few years, Qualcomm has been one of the main mobile chip providers in the VR/AR glasses field, and its XR platform has been used in many mainstream headsets.

As Qualcomm said at this year’s Snapdragon Technology Summit, Qualcomm’s core advantage is the accumulation of various underlying technologies in the mobile field, from chips to algorithms. And the future Metaverse era will revolve around all kinds of mobile devices, the core of which is smartphones.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

Obviously, Qualcomm is a player with high potential on the Metaverse circuit.

The taste of Metaverse at CES this time is not strong, and there should be a certain relationship with the absence of Microsoft and Meta. After all, these two are the main driving forces of the concept of Metaverse.

If you insist, Sony’s PlayStation VR2 device based on PS5 also has a certain “metacosmic attribute”, but Sony is very clear that their set of devices is born for games. For example, by supporting 3D surround sound effects and head-mounted display vibration, the player’s sense of immersion can be increased.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

Sony also specifically announced that they are developing exclusive VR games for this product.

02. CES submerged by the “screen universe”

At the hardware product level, the various products exhibited at CES this time gave me a very intuitive impression that most of the core features are related to the “screen”. Whether it is a folding screen mobile phone, a folding screen computer, a Mini LED TV or a Mini LED display.

1. Samsung understands the screen

After the technology giants canceled their offline exhibitions, Samsung seems to have become a “life-saving straw” for CES. The reason for saying this is also because Samsung is a company with almost all-encompassing business. Samsung has been involved in almost every area that CES focuses on.

But what impressed me most this time was Samsung’s dedication to screen technology. It can be said that Samsung has given full play to its advantages in the field of screens.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲Folding product family exhibited at Samsung CES

At present, the two leading companies in the global OLED technology field are South Korea’s Samsung and LG. Samsung mainly focuses on small and medium-sized AMOLED, while LG focuses on large-size OLED panels. The two basically stagger their main products.

Speaking of screens today, flexible and foldable seem to be two key words that cannot be avoided. This time at CES, Samsung demonstrated two folding screen series products, Flex S and Flex G.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲Samsung Flex S

What’s more interesting is that the folding shape of these two series of products is like the two letters “S” and “G”, which can be seen intuitively through the animation.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲Samsung Flex G

Both of these two folding screen series products are “double-folding”. Compared with the current half-folding folding screen products, a foldable part is added. In fact, this type of bi-folding folding screen product is not the first to appear, but we can see from the video that these Samsung display products have actually been made, rather than “PPT” products.

We can feel that the folding process is very smooth, and the screen display effect is also good.

A major pain point of the current folding screen mobile phone is that there is no particularly irreplaceable “killer app”. On the one hand, it is also because the unfolded screen size is more “awkward”, larger than a mobile phone, but not as good as a tablet or a computer.

With Samsung’s bi-folding solution, it is obvious that the screen can be extended more space.

Why not say that these two series of products are mobile phones, tablets or computers? Because the boundary is actually blurred. Once the device is no longer restricted to the original screen size and the screen size becomes “variable”, then the boundary between the devices seems to lie in the software ecology.

Recently, whether it is Google, Samsung, or Apple, they are all committed to opening up the split experience between mobile phones, tablets, and computers from the system level. With the further opening of the screen form, whether smart devices will move toward “unification” in the future, this question seems to be One step closer to us.

In addition to the small-size folding screen devices, Samsung’s Flex Note “notebook” is also more eye-catching. After the screen is folded, one side of the screen can be used as a “virtual keyboard”, and when it is unfolded, it can be directly used as a monitor or a large flat panel. use.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲Samsung Flex Note

When it comes to the screen, the display is also a major area where Samsung has been focusing its efforts. In the display field, Samsung has always been very obsessed with curved ultra-wide screen ratio displays, which is what we often call “fish screen”.

This time, Samsung even made a “vertical” fish screen monitor called “Odyssey Ark”.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

▲Samsung Odyssey Ark

The size of this display has reached 55 inches, and the screen ratio is not our usual 16:9, but 9:16, just “vertical” over.

From Samsung’s display, we can see that this monitor can display different content in three areas, including games, live broadcasts, and videos. Of course, its immersion will be better. The user leaning on the chair to use this monitor, it seems that there is a feeling of being in the cockpit.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

In addition, Samsung also launched an ultra-thin smart display M8, which looks exactly like Apple’s new iMac, but with an independent camera on the top. In addition to looking like Apple, M8 also supports Apple’s air broadcast, the intention is very obvious.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

For the gaming field, Samsung has launched a 4K 240Hz curved gaming display, using Mini LED panels and supplemented by quantum dot technology. This display can meet the HDR 2000 standard, that is to say, its peak brightness can reach 2000nits. , Has far exceeded the peak brightness of the current flagship AMOLED mobile phone screen.

From these more amazing products, we can see that in the field of small-size AMOLED, Samsung’s focus is on foldable screen technology, while in the field of medium-size panels, Samsung is focusing on Mini LED technology. These two technologies are also the focus of competition in the current screen field.

It has to be said that Samsung understands the screen play, and empowers its own technological advantages in the field of screens to empower various product lines, from mobile phones, tablets, computers to monitors and TVs.

2. Mini LEDs are blooming everywhere, and Micro LEDs may not be far away

At CES over the years, all kinds of cool large-screen TVs are indispensable. This time Sony has also released a variety of new TV products, from 8K and 4K Mini LED TVs to 4K QD-QLED TVs.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

In fact, we are no stranger to Mini LED technology. We have seen various products based on Mini LED technology at CES in the past few years. Simply put, Mini LED is an upgraded version of LCD screen. By making LED lamp beads smaller and increasing screen backlight partitions, it can achieve more delicate brightness adjustment, higher peak brightness, contrast and color performance.

When the LED lamp beads are small enough, as small as a pixel, Micro LED technology is not far away from us, and Micro LED is the direction pursued in the field of screen technology in the future.

LG, as a leader in large-size OLED technology, has also released a number of new OLED TVs this year, but what impressed me more is that they showed a 136-inch 4K Micro LED TV, and its visual effects are quite shocking.

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However, the size of 136 inches only has a resolution of 4K, and the fineness of the picture is relatively average. It can also be seen that there are still many technical challenges in the specific implementation of Micro LED technology.

In addition to the application in the TV field, the application of Mini LED technology in the field of notebook computers and monitors has also begun to become more popular.

For example, ASUS ROG released a number of new notebook products this year, and what impressed me more is that they used Mini LED screens with a peak brightness of more than 1100 nits in their flagship laptops, which is about 300-400 nits brightness compared to traditional notebooks. , Its improvement is very significant.

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▲ROG Ice Blade 6 dual screen

In terms of mass production, Apple is actually the first manufacturer to bring Mini LED technology to consumers, and its new iPad Pro also drives the development of the Mini LED industry chain.

In the past year, with the continuous maturity of LED chip technology and Mini LED panel packaging technology, the gradual decline in cost and the improvement of yield rate, Mini LED technology has the opportunity to be applied to more terminal products.

It is undeniable that the screen has become a key component behind the core features of more and more smart terminal products.

03. Intel, Nvidia, AMD fell in love and killed each other, Apple: I’m lying down again

At this CES conference, the chip competition is still a classic theme, still full of gunpowder, and the protagonists are still “blue, green, and red”.

AMD this time threw out 7 blockbuster new products in one go. From the performance of the Ryzen 7 5800X3D processor with Intel’s strongest CPU 12900K, to the latest Ryzen 6000 series mobile processor, which has a 100% increase in GPU performance and allows laptops to charge for more than 24 hours.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

In addition, AMD also released the “thousand-yuan dessert-level graphics card” RX 6500XT, the new Zen 4 architecture using TSMC’s 5nm process, and Ryzen 7000 series CPUs. The 3D V-Cache storage technology shown by AMD has also officially landed. , The increase in the number of frames of the game is very significant.

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It can be said that AMD is “relentless” to Intel and Nvidia’s two old rivals, and several new products have put a lot of pressure on these old rivals.

But when consumers chanted “AMD Yes”, Intel also released its own 12-generation Core processor mobile products, from low-voltage U series to standard voltage H series, the product line is very rich.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

And it is worth mentioning that Intel especially compared the current strongest mobile processors of Apple and AMD for direct comparison.

From the performance comparison given by Intel, we can see that in some content creation productivity tests of Adobe and Autodesk, the performance of 12900HK is 44% ahead of AMD 5900HX, even compared to Apple M1 Max. Lead.

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▲Comparison of content creation performance between Intel 12900HK, AMD and Apple’s top processors

At this time, someone is about to say, what about Bibi power consumption?

What’s interesting is that Intel also deliberately produced a graph of power consumption and performance. If Intel’s data is accurate, this graph means that the 12900HK is better than the Apple M1 Max in terms of performance and power consumption. The big move that Apple released a few months ago was successfully taken over by Intel.

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▲Comparison of Intel 12900HK, AMD and Apple’s top processors in terms of power consumption performance

Of course, this is only the theoretical result given by Intel. The actual performance will not be tested until the actual mass production of the notebook products has been launched.

But don’t worry, at this CES conference, mainstream PC manufacturers such as HP, Dell, Asus, etc. have released a variety of new notebook products, and most of these notebook products are equipped with Intel 12th generation Core processors or AMD Ryzen 6000 series processing. Device.

Can Intel and AMD make the Windows notebook camp have the ability to compete with Apple Mac computers this time, or even successfully turn over? 2022 will be a key inspection year.

Intel and AMD’s main focus is the CPU, while NVIDIA’s main work is a variety of new products for the 30-series graphics cards.

Among them, on the top flagship side, Nvidia showed off the “super nuclear bomb” RTX 3090Ti, which is called a nuclear bomb on the one hand because of its strong performance, but on the other hand, it is also because its power consumption and heat have reached a new level. high.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

According to the official parameters, it is simple to understand that RTX 3090Ti is equivalent to the “overclocked version” of RTX 3090. Whether it is the operating frequency of the CUDA core, or the frequency and bandwidth of the video memory, there is a certain increase, and the TDP power consumption is also Increased from 350W to 450W, the power consumption increased by 28%.

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▲RTX 3090Ti specifications, source: VideoCardz

Compared with this “nuclear bomb”, the RTX 3050 graphics card is obviously more concerned. In fact, the current 30 series graphics cards are not user friendly to the entry-level market. From the GTX 1650 graphics card, they jump directly to the RTX 3060, and the RTX 3060 The common selling price has come to about 4000 yuan, which is obviously “over budget” for the entry-level market.

RTX 3050 is priced at 1999 yuan this time, and the performance is much better than the GTX 1650 graphics card, which is also around 1900 yuan. With AMD’s just released RX 6500XT entry-level graphics card priced at 1599 yuan, players may usher in 2022 Own “spring”.

As we all know, due to the shortage of chip production capacity and the hot virtual currency which has caused the demand for “mining” to increase, the supply situation of the graphics card market will be very unstable from 2020 to 2021, and the price of graphics cards will have risen all the way. It is difficult for ordinary consumers to find a single card. “.

Whether the release of this new product can effectively alleviate the demand of the entry-level market is worth looking forward to. However, a PC hardware practitioner told Zhishi that the 1999 yuan RTX 3050 and the 1599 yuan RX 6500XT may be difficult to obtain at this price, and the market expectation is not optimistic.

04. Google “groups” hard Apple, how smart can ecological smart home products be?

At this CES conference, although Google did not participate offline, as a global Android camp bottom operating system manufacturer and one of the main players in the smart home market, it still released a lot of information worthy of attention.

Google introduced a feature called “Fast Pair”, as the name suggests, its role is to make pairing between devices more convenient. For example, to achieve a smoother automatic switching experience between headphones and Android phones, tablets, and TVs.

CES hastily ended: chip giants melee, Metaverse screen universe fighting method

At the same time, Fast Pair will open the bottom layer to smart home device manufacturers and be compatible with the upcoming Matter industry standard. That is to say, in the future, more smart hardware products will be able to communicate with the Android ecosystem more efficiently.

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▲Conveniently configure smart home products through Google Fast Pair

Google’s goal is also very clear, which is to make the Android ecosystem develop more rapidly through a series of software upgrades, so as to compete with the Apple ecosystem. Here, Google uses the term “Better Together”, which seems to have a strong sense of unity.

In addition, Google will also support smart watches equipped with WearOS to unlock Android phones and Chromebook laptops, just like Apple Watch unlocks iPhone.

These new features of Google will be implemented within this year, and it is still worth looking forward to. Of course, the advantages and disadvantages of the Android ecosystem are the complexity of manufacturers. There are many manufacturers in each product category. Therefore, issues such as software adaptability and compatibility are more troublesome.

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Obviously, Apple has nothing to worry about in this regard.

Now that smart home products are mentioned, some interesting products can also be seen at CES this time. For example, Wemo has launched a smart doorbell that not only carries a 4 million pixel resolution camera, but also supports night vision functions.

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Sengled has launched a smart light bulb. In addition to lighting up your room, this light bulb can also perform health monitoring. It can track the user’s sleep information, measure heart rate, body temperature and other indicators, and transmit the data to your mobile phone via Bluetooth or WiFi. Officials claim that this light bulb can also detect whether someone has fallen in the home.

Does it sound amazing?

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Essentially, Sengled has added relevant sensor hardware and lidar components to the bulb, but this product is still in the development stage, and details such as price have not been announced.

In addition, a smart electronic scale launched by Withings has also attracted my attention. In addition to determining the composition of your body through bioelectrical impedance analysis, this electronic scale can also measure the user’s blood vessel age, arterial health, and even It also comes with ECG monitoring function.

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05. Conclusion: The consumer electronics industry in the epidemic has persistence and compromise

After “cloud shopping” at this year’s CES, I always feel that the amount of information is large, but something is missing. Various types of robots with strange styles, novel products with unique shapes, and more representative products with AI technology. Lost the high volume of previous years, and can not even find heavy products.

It is undeniable that from an intuitive perspective, this year’s CES has shrunk in the categories and scale of exhibits compared with the previous year.

Although this year’s CES adopts both online and offline forms to be carried out simultaneously, for most domestic consumers, the channel for participation is basically only online. This is very obvious for the reduction of personal experience, and the acquisition of information is also subject to certain restrictions.

The epidemic has reduced the number of participating manufacturers, but has innovation breakthroughs in the field of science and technology also encountered a “severe winter” or a “bottleneck period”? With larger and larger screens, stronger performance and higher prices, consumers seem to be a little bit “aesthetically fatigued.”

In the long run, the persistence of CES has injected new vitality into the consumer electronics industry, and the blockbuster products shown by these manufacturers will eventually determine the main technological development direction of the science and technology field in 2022, which is worthy of our in-depth exploration.

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