Can VR save the script kill?

It is a trend, but it is also unknown.

Have you played VR script kill? 

According to statistics from Meituan, as of April this year, there were more than 45,000 domestic script-killing stores, and it is expected to reach 60,000 by the end of the year. At the same time, Tianyancha also has data showing that as of September, more than 5,000 script-killing related companies have been added this year. In the process of the barbaric growth of the script killing, many industry insiders lamented that the script killing shop was seriously internalized and the player increment was insufficient. 

The market is fiercely competitive, and the script-killing shops are striving to make “differentiation”. VR script-killing is one of the great weapons.

VR script kill, that is, the player wears a headset (head-mounted display device) to experience various script kill scenarios in it, and complete the verification link. According to practitioners, VR scripts can solve the problem of scene reproduction, using technological means and content to fit, and enhance the sense of immersion. It is difficult for some real scenes to be arranged, and it is difficult for players to have a sense of substitution in the boxed book (unlimited sale of scripts). The experience can be improved with the help of VR technology. 

Insight Research reported in the report “Script Kill Incremental Space Geometry” released in July this year, that immersive script killing created by AR and VR will be a major trend. 

It deserves attention, and it is also related to the current meta-universal heat. In this trend, VR is regarded as an important port to “enter” the meta-universe and enhance immersion, but the popularization of equipment is still limited by the content ecology. Previously, many VR players said to Shenran that the main experience of VR on the C-side is watching movies and games, but after a long experience, you will find that there are no new games to play, and the VR equipment has to be shelved. 

What other applications can be connected to VR? The immersion required for VR and script killing is a natural fit, and VR script killing is also one of the trends that can be paid attention to.

But like the problems faced by other VR content, has the technology and application content of VR scripts reached the consumer level and can meet the needs of players? As for the industry, can the introduction of VR restore script content scenarios increase the upper limit of script killing? For stores trapped in fierce competition in the industry, will VR script killing be the antidote? 

What is a VR script kill?

DM (Script Killing Moderator) who was in touch with script kill early, Xiao Hei told Shen Ran that he started to try VR script kill in October this year. He has already brought more than 20 cars (20 games) scripts and contacted more than 130 players. He told Shenran that the immersiveness of VR script killing is very strong, which can help DM guide the player into the character in a short time. When the VR device is brought on for the first time for the evidence search, the players will make a “wow” exclamation. 

Similar to the boxed script killing process, players also need to read the script content before introducing themselves when playing VR script killing. However, you need to wear a VR headset for reading, searching for evidence, and restoring the scene at the end . The script kills the shopkeeper, the uncle drama said, if the plot needs time and space to travel to the case 20 years ago, when you wear a VR device, you can restore it to the scene of the year. 

DM Gong Jingying of the Shanghai H World Experience Center said that the VR script she brought requires wearing three rounds of VR equipment, each round takes about 5-10 minutes, and the total time to wear the VR equipment is no more than half an hour. Car players can enter the same virtual space. 

This has requirements for the scene. In the VR scene, the real scene can be restored 1:1 , the position of teammates can also be monitored, and the boundary of the room can be detected. Players can move freely while the game is in progress. In terms of site reserves, the store needs to leave a space of 25-50 square meters and ensure that there must be no obstacles in this space. 

Can VR save the script kill?

Players are experiencing VR script killing. Source / Interviewee Provided 

The advantages of VR script killing are obvious. It can solve the problems of difficulty in realizing the scene and the high cost of changing scenes, and it can also improve the interactivity of evidence search of the desktop boxed books. For the store, it can also reduce the dependence on DM.

For example, in terms of scenes, the evidence search link of the real scene book will involve the specific scene, year, and era background. Some real scene script killing shops will spend great efforts to build a special evidence search room, but once the decoration is completed, the scene will be very fixed. It is difficult to replace and may not be real enough. 

And these problems can be solved with VR, “Wearing VR, you can experience the feeling of exploring the tomb underground, or you can go tens of thousands of miles in the deep sea and see some lost mysterious civilizations.” Xiaohei said, these scenes can be used in VR in recovery out of organic combination according to the logic of the story, allowing the player to have an immersive sense of. 

At the same time, the evidence search in the traditional desktop script kills, the evidence will be made into cards, and the DM will directly send to the player, and will also tell them how much evidence there is. In other words, most of the evidence is readily available and directly provided to the player. The real evidence search. Wu Chengtao, the founder of Hjing Digital Technology, said that if the player’s sense of belief in the game process is not very strong, the interactivity will be slightly weaker. 

VR script killing provides a solution to this. For example, Wu Chengtao, the player found a book as evidence in VR. In fact, he couldn’t read the book in VR. After searching the evidence, when he returned to the room to discuss, the DM would search for a physical book as the player. The evidence came out. When opening the physical book and searching for clues, players have a sense of experience and can communicate with each other. “The boxed book can only be supplemented by the brain, but VR can help players restore the scene.” He said. 

The advantages of VR script killing are not only that. 

Gong Jingying told Shen Ran that the gameplay of VR script killing is very compact, allowing players to follow the process throughout. 

In some scripts, DMs not only need to control the overall situation, but also need scenario interpretation. Players can have a deeper sense of substitution if they perform well. However, not every DM has these two abilities. In VR script killing, part of the plot is Guidance and evidence search can be done in VR without the need for DM to intervene.

What problems still exist?

For most players and even many stores, VR script killing is still uncharted territory. 

This is related to the high investment threshold. To put it simply, the prerequisites for making a VR script kill are that there is a headset hardware and a team that provides content. 

In terms of headset hardware, from a visual point of view, in the current technology, the resolution and resolution of the screen presented by VR affect the player’s experience, and even some players may experience dizziness, nausea and other physiological reactions when they wear the VR device for a long time. . 

The industry is now looking for solutions. 

Yiwan World is a script-killing shop in Shenzhen. The owner of the drama tells Shenran that the VR script-killing currently developed has adopted virtual reality modeling to achieve a realistic, virtual and interactive three-dimensional space environment for players to experience Sense is rising. At the same time, shortening the use time is also one of the ways. Xiaohei mentioned that during the process of bringing the notebook, every time the VR device was worn for no more than 10 minutes, almost no players would experience discomfort. 

The technology is still developing and iterating. Based on past experience, Wu Chengtao told Shen Ran that a VR script killing requires multiple players to synchronize their positions in the same physical space. In such a large multi-person space, technology often encounters the problem of positioning loss. At present, the common practice in China is that if a player drops, everyone needs to restart again, and the experience is not good. Later, the team developed a new positioning return mechanism specifically for this. That is to say, if any one person is disconnected, he only needs to restart the corresponding machine. The time required to restart is within two minutes, which is within an acceptable range for many players. 

In fact, the biggest obstacle to the application of VR scripts in the industry is not on the technical side, but on the supply side.

Zhihu netizen mentioned that the store is currently doing VR script killing, just hoping to increase the customer unit price, but it has not solved the problem of creative end output, which is facing great obstacles. 

Shenran in public observation on the comment, the US group to have part of the script to kill the store will play VR evidence gathering publicity, but after consultation found that these “VR screenplay kill” just clip or video simply paste into the device, not the VR and The content of the script is deeply integrated, and the player experience is not much different from playing boxed books offline. 

Currently, VR scripts are still in the stage of “planting” scripts to kill shops. 

Take the Mango Detective Museum, the first domestic VR script killer, as an example. Its offline store in Changping, Beijing, players have 90 boxed books to choose from, while VR scripts only have 3 scripts to choose from. It is understood that Mango Detective Museum currently has only three VR scripts on the market. 

According to Wu Chengtao, the H Realm Experience Hall currently only develops one script. He realized that the combination of VR and script killing can make the player experience more stable. This does have a market, but even if it is VR script killing, the essence of the competition is the script, which is the content. Uncle Ju said that as far as he knows, there are only 4-5 real VR script killing works currently on the market. 

VR Script Killer has to solve two problems in terms of content, one is the development of the script killer, and the other is to model the script content into the device.

Wu Chengtao introduced that the creation of VR scripts involves content creation, 3D modeling, VR scene design, and game mechanism design. In the whole process, in addition to the traditional script writing, modus operandi analysis, and the layout of the evidence chain, it also involves multiple processes such as animators, lighting engineers, renderers, and modelers. After all the work is completed, the VR program must be used. After being encrypted, it is imported into the VR device. 

Can VR save the script kill?

VR equipment required for a car (six players) script kill 

Source / Interviewee Provided 

Modeling script content into devices is difficult, and whether good content on the VR side can be continuously produced is also a big problem. 

An observer in the entertainment industry told Shen Ran that the repurchase rate of players in the same real-life script is extremely low, and the output of the script also determines the ceiling of VR script killing. If high-quality content cannot be produced continuously, its appeal to players will also be great. reduce. 

Wu Chengtao mentioned that VR script killing technology is the basic condition, and content is the core competitiveness. On the premise of ensuring the content of the script, the current output rhythm of VR scripts is not high. The result of this is that the production of VR scripts cannot keep up with the iterative speed of scripts. After the script is developed, the VR script must be re-developed in VR. If you want to perfectly match the script, you need to develop multiple scenarios for each script. The current script development rhythm of Wu Chengtao is provided every three months. The creation cycle of a VR script, and a boxed script is generally only one month.

The VR script kill greatly lengthens the script development cycle, and the life cycle of a script on the market is only 3-6 months, relatively speaking, the input-output ratio is relatively low. 

Wu Chengtao said that more practitioners and funds are needed to join in to have a chance to improve efficiency. 

Shang Shu, a staff member of the script-killing online service provider’s shell platform, told Shen Ran that he is more optimistic about the use of holographic projection in script-killing. With the use of holographic projection, the store does not need to decorate the script, and it is easier to change the scene with the holographic projection when the script is changed. The combination of holographic projection and script killing has become a trend. He estimates that at least 10% of new stores are updating holographic projection. 

In his opinion, although the role of holographic projection is only in the atmosphere, compared with the difficult and long time to develop VR scripts, holographic projection can produce 5-10 scripts (scripts) a month, which is more efficient. , It can enhance the sense of immersion without any symptoms of discomfort, and the store’s acceptance is greater. However, he also admitted that the visual impact of VR script killing is beyond the reach of holographic projection. 

Can VR script kill be popular?

With the development of VR equipment, VR script killing is also in the process of development and iteration. 

For example, Wu Chengtao mentioned that in terms of technical support, the latest version of the VR script that is now put on the market requires a pair of VR glasses and a handheld device for each hand. Soon the handheld device will be cancelled, and it will be used to touch with both hands and use gesture recognition to control the interaction of objects in VR. 

Technology is still iterating and content is still being developed. How to get more scripts to kill stores to access VR scripts is also a problem. 

All of this must return to the essence of business: can this business make money? 

In terms of the conditions for the promotion of VR script killing, there are currently two typical models on the market. One is a brand franchise model similar to Mango Detective Museum. According to public information, the basic store decoration requires 400,000 yuan, and the total investment reaches 980,000, which is relatively higher than ordinary script killing shops. This model is more mature in operation and applicable. It is convenient for the decoration of the venue at the newly entered store. 

The other is divided into modes. Taking H territory as an example, Wu Chengtao told Shenran that the business model currently being tried is to first charge a certain equipment deposit from the store, a car of equipment (6 players in a car) and a monthly deposit of 5,000 yuan. After the implementation of the VR script killer, according to the consumption situation of the city, a monthly share or a fixed fee will be charged. As the provider of equipment and content, Wu Chengtao mentioned that he does not consider paying back within six months. 

The cost investment is relatively large, and how to popularize it to the consumer side and pay back is also a difficult problem facing VR script killing. 

Wu Chengtao said that at present, it is mainly “DM uses his own name or his own influence as a guarantee. It is recommended that players come to play. Players believe in the store brand and believe that DM recommends to play. In fact, it has nothing to do with the concept of VR.” 

Can VR save the script kill?

Script kills the source of evidence search and replay / provided by the interviewee 

Gong Jingying also mentioned that she only came into contact with VR script killing after she became a DM, and many players did not know the existence of this form. Unlike boxed books, VR scripts also need to popularize the operation of the device to players, how to wear the device, which keys can be pressed by the player, and which cannot be pressed, involving many precautions. 

In view of the greater investment in VR scripts, the current unit price will be higher than that of ordinary scripts. 

Take the existing market pricing as an example. The Mango Detective Museums in Beijing and Shanghai are priced at 238 yuan per person, while the boxed book starts at 98 yuan. Gong Jingying said that the unit price of the Shanghai H Border Experience Center is set at 238 yuan, but for promotion, through discounts and discounts, you can play a game from 160 yuan to 200 yuan, which is similar to other prices in the store. 

A round of more than 200 yuan is a price that can also be achieved by a real-life script kill. However, Shangshu said that the unit price of more than 200 yuan is currently only applicable to consumption in first-tier cities, and it is difficult to sink into the market. The high unit price is probably also an obstacle to the popularization of VR scripts.

But Wu Chengtao is still optimistic about the application of VR in script killing. On the consumer side, VR scripts are more refined and can enhance the experience. He believes that VR scripts can meet the needs of boxed books, players who want to pursue the ultimate vision and pursue a difficult script-killing experience. 

Some stores have expressed to Shen Ran that they are interested in VR script killing and are willing to try to access it, but they have to wait until the VR script development is stable. There is room for improvement in hardware comfort, high customer unit prices, and insufficient content supply. There are many problems waiting for VR scripts to solve. Everything has to wait for more players to test for themselves to find out the future of VR scripts. . 

*At the request of the interviewee, Shangshu is a pseudonym in the text.

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