Can the light particle technology with more than 100 million financing set off a new wind in AR?

Without Metaverse, what exactly are AR smart glasses?

Lan Hsiao Mi’s “immersed in the virtual novel of people, mostly frustrated in real life,” the article mentioned, ” virtual human life is never groaning in the virtual world of dream death, but with the virtual world to get a new The way of survival makes life in the real world more exciting and meaningful.

“Virtual” has continuously aroused people’s fantasy since ancient times. In ancient times, the origin of myths in the East, the stories of gods and Buddhas, and the stories of Western religions, gods and demons all alluded to people’s virtual fantasy at that time, and used these fantasy as the power to rule the country. factor. Virtual and display are opposed, but interdependent. This is an evaluation of virtual fantasy in the old age. The only applicable in the current era is that “virtual” is being used as a tool for augmented reality and exploring new features of technology to help people better Life.

According to informed krypton 36, a light particle technology (AR glasses intelligent light particles Hangzhou Technology Co., Ltd.) China announced it has completed a billion A + round of financing, and the eye in the sky to check APP AR display the consumer smart glasses “light particles Technology” by Xiangfeng continued to increase its A+ round of financing for more than 100 million yuan. The next step may be a new trend in the AR market.

Can the light particle technology with more than 100 million financing set off a new wind in AR?

 AR origin

AR technology is abbreviated as augmented reality, which is a technology that ingeniously integrates virtual information with the real world.

The origin of AR technology can be traced back to the Sensorama Stimulator machine invented by the filmmaker and inventor Morton Heilig in the 1950s and 1960s. The machine invented at that time used elements such as image, sound, fragrance and vibration at the same time, so that people can feel it. In the scene of physical movement, AR technology is officially launched on this basis.

With virtual augmented reality, first of all, it gives users a very novel experience, and secondly, it is the core technical support. The three main AR technologies are: three-dimensional registration (tracking registration technology), virtual reality fusion display, and human-computer interaction.

In addition, AR technology presents users with virtual and real scenes, that is, the use of core 3D registration to realize the use of two-dimensional or three-dimensional objects in the real scene as identifiers to match virtual information with real scene information. Therefore, the AR application The field is also relatively wide, which is also an important reason for being able to penetrate into the concept of meta-universe.

The virtual reality technology that often appears in conjunction with AR is VR. The core structure of virtual reality technology is mainly composed of an environment simulation system, an environment perception system, and an environment sensing system. On this basis, the user is brought into the preset completion Virtual space. At this stage, VR technology is mostly used for visual communication and visual information dissemination, but due to the small user base, relevant data shows that two-thirds of VR revenue comes from the entertainment industry, one-quarter comes from hardware products, and other fields. The effect is relatively limited.

Compared with VR technology, the application of AR technology is relatively more extensive. The topic of AR was once a capital hot topic before 2017. At that time, the topic of AR smart glasses, including the entertainment area in the shopping mall, has not been cut off. The topic of VR and AR has disappeared for a while, but in recent years, the meta universe and VR/AR topics After frequently appearing in the capital market, industries and products related to AR/VR technology seem to have found new outlets, and AR is no longer limited to the original entertainment field, and has begun to advance to medicine, education, and industry.

Some people say that AR technology is to allow users to receive relevant digital information and data while observing the real world, so as to provide users with help. The most notable is AR glasses products, which allow people living in the real world to connect with the Internet. These products were first produced by Google and later Apple also entered the market. Nowadays, a large number of players have left the market, and AR smart glasses are becoming more and more convenient. Can integrate into the consumer market faster.

From concept to deep-growing product is the sublimation of AR technology. Just like the current state of Metaverse, there is nowhere to put the concept of a single body, so that capital is both high-profile and has to be put down. After all, there is no product to carry it, so whether it is Metaverse or VR/AR are all empty paper shells and cannot achieve commercial value, while the application of technology is the drainage pool of the tuyere.

 After the application of AR technology, the hidden worries of light particle technology

After the AR application market, market companies have begun to expand the market scale one after another, and Light Particle Technology, as a related company, is naturally also expanding. With the gradual decline of the meta-universe trend, it is difficult for AR to rely on the east wind. After a new financing, how the optical particle technology or the AR industry will face the market that needs to be expanded will still be a question for many people.

If there are any concerns about AR products in the face of the market, then the views and perceptions of the B-side and C-side may be the biggest problem.

From the perspective of the B-end market, AR products are based on the attributes of augmented reality and can provide assistance to many related companies such as medicine, education, and industry in terms of virtual technology. However, this technology has not been widely used. On the one hand, it is related to The technology has not reached the point where it is particularly mature or can be deployed on a large scale. On the one hand, it is because at the present stage, for example, the technology orientation of related companies such as Light Particle Technology is more suitable for the C-end, but not particularly suitable for the B-end.

From the C-side point of view, the awareness of AR glasses is not so sufficient. Take the recent Xiaomi release of an exploration version of Xiaomi smart glasses, which has caused controversy over whether AR glasses will become a replacement for mobile phones in the future. The user’s senses and cognition do not allow AR glasses to immediately step into the ranks of smartphones, even far away.

Can the light particle technology with more than 100 million financing set off a new wind in AR?

At this stage, as an indispensable product in the application market, mobile phones cannot be replaced by any smart product. This is well known. It does not mean that a product whose performance exceeds that of a mobile phone can be replaced. First of all, people’s habits are difficult to use. Being changed, just like left-handed and right-handed people are dictated by habit. If you want AR glasses to be a substitute for smart phones, you must solve the inertia problem of users playing with mobile phones with their hands and glasses with their eyes.

Look at smart watches from smart glasses. As smart communication products, smart watches and wearable series are more popular than smart glasses. Its functions and performance are all based on mobile phones, but they cannot completely replace mobile phones. This form is placed in AR The same applies to smart glasses. Although technology is developing rapidly, some products have extraordinary or even hard-to-change meanings and effects for consumers. If you want to replace mobile phones, there is indeed a long way to go.

If it does not replace mobile phones, what is the role of AR smart glasses?

First of all, from the perspective of the functions of a certain AR smart glasses, its functions meet the common audio and video communication, AI image recognition, and noise suppression requirements in the production environment of industry users, and ensure clear audio and video communication in noisy environments. In addition, it is also suitable for many scenarios such as industrial remote collaboration, AR remote after-sales service, expert system, telemedicine, teaching guidance, emergency command, and individual combat command.

The practical performance of AR smart glasses is of great help to users, but these applicable performances cannot be used as factors to replace smart phones. In contrast, AR smart glasses are more like sublimation products on top of smart phones.

The performance of AR smart products in the current period is not particularly outstanding, and it has yet to be recognized by the market. Therefore, the upcoming release of Universal AR smart glasses by Optical Particle Technology will also have certain concerns about the views and cognitions of the B-side and C-side of the market.

From virtual to reality

As mentioned above, in the eyes of more users, AR smart glasses are still an “immature” product. Many people’s virtual smart glasses still stay in the scene of European and American movies, but when they come into contact with real AR smart glasses, they still Will be shocked.

The user’s frustration is not that they are afraid of the product, but that they are unbelievable, or surprised and curious. Of course, people in this professional field still have an attitude of expecting and admiring the product, but they want the real general public. It may take a time to settle.

Does AR technology move from virtual to reality relying on AR smart glasses?

How to generate value in the future is a lot of people’s doubts about AR smart glasses, and it is also the basis for its development. If AR is based on the meta-universe wind rising again, then more users may stay on a virtual level to observe AR technology, and the out of the circle of AR smart glasses will be affected by consumer perception.

What is the meta-universe? Many people have given different and similar answers, but in the end they have to return to the virtual world of the Internet, just like there is no individual in the meta-universe, only XX as an individual, and nowadays the new consumer era Most of their individual consumption habits are also based on the open nature of the Internet, so that more people have the opportunity to be a consumer environment created by themselves beyond the cognition of others.

AR is different from the meta-universe and VR technology. AR is related to the real physical world, and every step must be “echoed” in accordance with the real-world plan to survive in the consumer environment.

Mapping from the virtual to the real world is technical support and environmental requirements. Going to reality is a necessary aspect of AR. This is the difference from full virtual VR, and the representative smart glasses are the infrastructure and containers that AR technology has already presented, just like communication, graphics, audio, etc. can be communicated on mobile phones The concept of VR technology is similar. The performance of VR technology is through smart glasses, and finally provides services to users. Then the final AR technology from virtual to reality relies on AR smart glasses, but it does not completely rely on smart glasses, and there may be other forms of carriers.

To put it bluntly, whether it is AR companies such as Light Particle Technology and other AR companies that launch any products related to AR technology, they are actually transforming the technology into commercial products that can serve the public, and ultimately they have to improve and modify according to consumer demand or drive certain consumer needs. . However, the current consumer market does not need a replacement product that can become a mobile phone, but a new type of product that can distinguish mobile phones and have functions that cannot be completed by mobile phones.

In general, at the current stage when the concepts of Metaverse and AR/VR are rapidly spreading in the consumer market, relevant industries should seize the opportunity to increase consumer awareness as much as possible, and open up gaps in the consumer market, even if not. Entering the market with a mature face can also give users a period of adaptation. From virtual to reality, from technology to service, the transformation of the enterprise will be more complete.

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