Can the larger “play while earning” pattern become the next-generation game profit model?

“Play-to-Earn” (Play-to-Earn) game has been around for a while, but it feels like it didn’t really come to us until recently. Especially this summer, Axie Infinity has achieved explosive growth, and many people are also very excited about Yield Guild. After this craze, “play while earning” games have gradually become the focus of many game giants and thought leaders in the cryptocurrency industry.


We found that there are actually many factors that contributed to the success of Axie Infinity, including the awareness of communication, word-of-mouth recommendations after the rise of the Philippine market, and the “play while earning” game documentary that has aroused the interest of many people. But the most important thing is that they switched to the Ronin blockchain, which allowed their game purchase transactions to flow unimpeded, and the game experience is also very good. Secondly, compared to other blockchain games, the Axie Infinity community, including real players and Axie collectors, is very powerful. Not only that, if we evaluate the retention rate, an important indicator that tracks gameplay and community strength, we find that Axie Infinity is also significantly higher than other blockchain games (more than 30%).

“Play and Earn” Games VS Traditional Games

So, will such a hot “play and earn” game the next generation of game monetization (monetization) model? In fact, “play and earn” games are not strictly a game monetization model, just like free games, paid games, or paid upgrade games. This game can coexist with the game monetization model, it more describes the player acquisition strategy, because the game model has an incredible viral method in terms of acquiring specific types of players, and its main goal is to make money .

But in the past, game players spent money, but now these players make money, there is a big difference between the two. We can imagine that if games eventually become a way of earning income, the impact will be huge. For example, people who do odd jobs like Didi drivers may think that the game of “playing and earning” is also an option for earning income, and it is also a more interesting choice. In addition, from digital real estate agents to NFT art curators, the game of “make money while playing” will also be highly sought after in Metaverse, which is a completely new type of work. In the past, those casual gamers’ game-related expenditures were all “consumption,” but now they can treat these game-related expenditures as investments. It is no exaggeration to say that this may even bring about greater social changes.

Not only that, those game companies that have enough “play while earning” players can launch many cryptocurrency-related financial service products to players on the chain, which is very valuable. In an ideal situation, a game can well balance ordinary players and “play while earning” players, but even if you don’t do this, you can still balance the game economy, but it requires more whale-level players to invest a lot in the game. Can do this.

Sustainable development is fundamental

There may be some misunderstandings about the term “playing games to make money”. In fact, in this economic model, the money-making part should be an interesting and well-designed game by-product, rather than the main consideration. For a game, a development plan with high entertainment value, strong community support, and long-term sustainable development is the most fundamental. If this is not done, the game economy will not generate lasting value at all. So, although the “play and earn” game is an exciting idea, it cannot exist independently, and players still need a great game. Only the most fulfilling and attractive games will allow people to spend a lot of time on them and ultimately form the most dynamic economy.

At the moment when the blockchain game industry is showing an explosive growth trend, it can be said that now is the best time to become a blockchain game developer. However, it is not easy for a game to prosper and become a top popular game. It often takes years to “lay the foundation”. If you want to invest in just a few months, you can achieve long-term success. That is almost a fantasy. Maybe in a few years the golden age of blockchain games will usher in, whoever can release the game as soon as possible will get the first mover advantage.

Of course, in addition to game developers, a centralized organization that invests, advocates, and mobilizes games to make money is also eye-catching. This situation is quite similar to the participation of craftsmen in guilds in the Middle Ages. But for this new “play and earn” game economy, there seems to be something missing. Perhaps in the near future, earning players will establish an alliance in the form of a Decentralized Autonomous Organization (DAO) to lobby for more player-friendly income distribution; or, like gig economy workers, for earning Income earners provide a platform for obtaining basic benefits (such as medical insurance); even this “play and earn” game economy will create a whole new working class.

In fact, we can see the importance of the community from the recent rise of NFT games. Many NFTs were created even before the game itself. After the game was released, the community quickly began to act. The prices of NFTs related to the game soared, artists began to design these items (some even with artificial intelligence), and some game developers began to build interactions with the meta-universe. effect. It may only take a few days for all of this to happen. A community of enthusiastic game holders and supporters is gradually building “games”-this has to be said to be a powerful paradigm shift in the game industry. This new mode of game announced a new idea of ​​”community first, then game”.

How to open up new areas of game investment?

In blockchain games, players can participate in a variety of ways, such as buying digital land, game native tokens, or joining guilds. However, each asset is very different. Just like in a meta-universe-based game, it takes time and resources to buy land so that the player’s property can be better developed. This situation is very similar to the real estate industry in the real world. . It is actually extremely difficult to bet on the right game. Unless you are an avid gamer or industry insider, it is difficult to predict which “play and earn” games will be successful and which will not. However, there are also some new financial analysis tools to solve this differentiation problem, which can expose a wider investor group to this exciting asset class.

Not only that, as the concept of Decentralized Autonomous Organization (DAO) is gradually integrated into the game, the community will gain real game control. Decentralized Autonomous Organizations (DAO) like YGG have established a vibrant organization around renting game assets. The secondary market allows people all over the world to make more money as “scholars”, sometimes even more than the normal work of the players.

The game of “playing and earning” has transformed our views on labor, leisure and value, and for investors exploring this field, the present is a moment of great concern.


Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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