Can “community composability” help Web2 users make the leap to Web3?

Web3 has permeated mainstream culture, from Paris Hiltion showing her NFT on The Tonight Show to ConstitutionDAO’s attempt to buy one of the only surviving copies of the U.S. Constitution. However, joining Web3 is still a complex and confusing process for early adopters. There is a large group of digital natives — let’s call them “Web2.5” — who are curious about cryptography, but may not be enthusiastic enough about Web3 to endure the onboarding process.

If the builders of Web3 continue to require new users of Web2.5 to jump into the unfamiliar world of Web3 without assets, networks, status, or history, it will be difficult for Web3 to achieve widespread adoption. Simplifying the onboarding process is one solution, and many new Web3 companies are focusing on this goal. However, onboarding training is likely to remain complex for the foreseeable future due to cultural and technical reasons. Here’s another idea. What if we showed Web2.5 users the benefits of Web3 first, and then gave them a jump bridge? We believe that this bridge may lie in “community composability,” a new twist on a decades-old computer science concept.

Can "community composability" help Web2 users make the leap to Web3?

Chris Dixon of A16Z defines composability [1] as “the ability to mix and match software components like Lego bricks…each software component only needs to be written once and can be simply reused thereafter. “We are introducing the termcommunity composability to describe how communities can be stacked together like building blocks to create new layers of communities.

Web3 builders can entice Web2.5 users to Web3 by unifying their fragmented Web2 history into a unified digital identity.While community composability is not a panacea for all types of products, it allows builders to create stickier communities by uniting sub-communities in passionate domains, and by allowing anyone in Web3 to provide community members Benefits and experience to make the project benefit all stakeholders.

We are currently only in the early stages of consumer encryption. As co-founders of a new Web3 company, and former NFT project lead and community manager, we’ve learned that a truly successful consumer encryption product must meet Web2.5 requirements. The composability of communities provides a way for Web 2.5 users to fully “own their influence”.

Can "community composability" help Web2 users make the leap to Web3?

How composability is used in Web3 today

Examples of community composability in Web3 already exist. However, it is important to recognize that in these scenarios, composability is largely used to further benefit early Web3 users (e.g., DeFi mining [2] provides a way for crypto-native users, Earn more cryptocurrencies with their cryptocurrencies by moving their assets between different lending markets and new protocols). In contrast, we propose to expand the Web3 user base by explaining to Web2.5 users how Web3 enables ownership and digital identity.

The recent success of OpenSea competitor LooksRare illustrates the power of composability in the Web3 community.LooksRare leverages OpenSea’s transaction data to reward prime users with $LOOKS tokens, essentially leveraging OpenSea and the network of NFT traders. While OpenSea remains the dominant platform, LooksRare generates significant transaction volume and has managed to maintain meaningful market share as a company built in less than a quarter or two.

Derivative NFT projects, which are forks or mashups of currently popular projects, are another example of community composability. The Bored Ape Yacht Club, for example, has a number of spinoffs trying to capitalize on its fame. Some, like the Mutant Ape Yacht Club and the Bored Ape Kennel Club, were created by BAYC creator Yuga Labs. Other creators have deduced the art, style and identity of BAYC, creating their own unaffiliated projects such as Jacked Ape Club, Apocalyptic Apes and Apes In Space. Azuki Mfers, a mash-up series whose art is a blue-chip project Azuki and Mfers, has traded over 360 ETH, despite the creators not being affiliated with, or endorsed by, the creators of Azuki or Mfers. These spin-off projects try to bring together the parent project’s community as well as outside fans who haven’t been able to participate — either because the entry price is too high, or because the spin-off art and roadmap make more sense to them. Typically, members of the parent ecosystem do not participate in derivative projects.

Finally, Profile Picture (PFP) NFT accessory items, or digital assets used to adorn a PFP, are a good example of a more obvious consumer-facing community composability, as they can combine multiple The community unites. 10ktf [3]  is a Beeple-backed project that uses your apes to create NFTs of backpacks or shoes that you may also “wear” in the future Metaverse ecology. 10ktf supports some popular series including BAYC, Cool Cats, Forgotten Runes Wizard’s Cult and World of Women, which means only holders of these NFTs can participate. Gucci’s recently announced collaboration is an incredible milestone and a win for the entire 10ktf community, which draws from all the PFPs currently supported.

Build a “Web2 -> Web3” bridge

In a previous article “Composability is Innovation” [4] , crypto project founder Linda Xie hailed the power of composability as one of the most powerful aspects of cryptography: “Because composability allows anyone in the network to Taking an existing program and adapting or building on top of it, it unlocks entirely new use cases that don’t exist in our world.”

She is right. But it’s important to understand that composability is not just a cryptographic concept, or even a software concept. Web2 companies often take advantage of composability to expand their customer base, even if they don’t use the term. A useful example is the coffee subscription box startup Cometeer [5] , which mails a variety of frozen coffee beans monthly from popular coffee shops such as Joe’s Coffee or Equator Coffee. Each box contains a brand of coffee that customers already love, as well as a new brand of coffee they haven’t tried yet. As such, Cometeer “groups” a group of brand loyalists into their customer base. Targeted advertising also shows the power of composability: companies look for customers from existing databases.

These Web2 examples demonstrate the composability of “customer base” rather than true community composability, which leads to the formation of new or stronger connections between peer fans or creators and their followers. Broadly speaking, a community is a group of people brought together by a common interest or identity. Community is at the heart of the success of any crypto project.

While the community members of the Web2 Enthusiasm space are mature, they are fragmented. Fitness is a classic example. A fitness fanatic’s Web2 “influence” is spread across different databases — Rumble doesn’t accept Barry’s loyalty; mileage recorded at SoulCycle doesn’t show up on Peloton.

Builders can use the composability of community as a bridge to Web3, bringing together isolated groups in fitness and other enthusiastic spaces. In the fitness example, a Web3-native platform can reflect your exercise records in different classes, and all the statuses you have acquired through various fitness memberships will be integrated to form your on-chain digital fitness identity. This means that users can have their full influence and receive rewards from anyone based on their historical behavior. This hypothetical ecosystem is impossible in Web2, where communities cannot form each other without permission. However, for those Web2.5 users who joined Web3, fitness went from an interest defined by a centralized company to one of their own, and could be more easily shared with fellow sports enthusiasts.

We haven’t seen the true potential of Web3 consumer applications. But we can imagine how the builders of Web3 could take advantage of the composability of the community. Why not create a new developer platform and reward the most active contributors on StackOverflow, the open source platform Github repository and r/programming with $CODE tokens? Or, imagine rewarding top verified reviewers from Yelp, DoorDash, UberEats, and Foursquare with $MICHELIN tokens to start a trusted Web3 food community that will get users who care more about exploring new restaurants to join, not Buy NFTs (the most common Web3 means by far).

Wouldn’t they be more likely to explore Web3 if we could build consumer encryption products that satisfy Web2.5, rather than requiring them to adopt a new behavior? We have the opportunity to extend Web3 beyond the earliest adopters and show how rewarding a community-owned product can be. We believe that the team that seizes this opportunity will reap the compounding benefits and advance the development of Web3.

About the Author


Jenny Wang has worked with sports stars, fashion brands and celebrities to launch NFT projects. She is the CTO of Dogpound, co-founder of streetwear brand re-inc, and co-host of the Techsetters by Kode With Klossy podcast.

Michael Chiang is an engineer and data scientist. He was previously Community Manager at Rumble Kong League, CTO at Frontier Talent, and Senior Data Scientist at The Athletic and Twitch.


[1] Definition:
[2]  DeFi Mining:
[3]  10ktf:
[4] Composability  is Innovation:
[5]  Cometeer:

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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