Byte, Tencent, and NetEase fight fiercely for what the big companies behind Metaverse are fighting for?

Just as Internet commerce was hesitating and Internet giants squeezed their heads in order to grow in stock, the concept of Metaverse was ignited by capital.

First, Facebook changed its name to Meta and officially entered the Metaverse, and then ByteDance acquired Pico, a VR hardware company, followed by Internet giants such as Tencent, Baidu, and NetEase, and set up the VR, Metaverse track.

Undoubtedly, in the capital market, Metaverse has become the most gold-sucking sign. The game company Roblox, which uses Metaverse as the slogan, rushed from US$4 billion to US$60 billion, becoming a new financing myth.

Why is capital so crazy about the Metaverse? Why are the big factories so anxious to end? It is worth studying.

The inherent logic elements of the universe “pie” behind : Web 3 . 0 possibility era

In the current market environment, capital is very hungry for growth.

From a macroeconomic perspective, with the continuation of the Fed’s quantitative easing policy, the capital market has excess liquidity, and it is necessary to constantly look for high-quality targets. In the past two years, there are only a few tracks that have investment value: 5G, Internet of Things, cloud computing, smart cars… However, in the Internet field in the traditional sense, there is actually no particularly good target.

In the short term, whether it is 5G applications or the Internet of Things, whether it is on the B-side or on the consumer side, the applications have not met expectations. From this perspective, behind the popular concept of Metaverse, it is more like capital’s high expectations for Internet iteration .

Capital needs for technological innovation , no less demand for business expansion to new markets . Each iteration of the technology always lead to new business iteration , and promote new growth .

From the web1.0 era to the web2.0 era, the capital market has tasted the fruits of commercial iteration triggered by Internet technology iteration: Microsoft and Google were born in the 1.0 era, Baidu and Netease were born in China, and Facebook and Uber were born in the 2.0 era. Domestic companies such as Byte, Meituan, and Didi were born.

Then, under the future Metaverse ecology, will another Microsoft, another Facebook be born, will there be another byte, another Didi in China?

From this perspective, if capital is willing to pay for the “big pie” of Metaverse, it is more likely to see the deep commercial iteration behind web3.0. The reason why it has received so much attention is because its emergence may subvert the existing mobile Internet business model.

Byte, Tencent, and NetEase fight fiercely for what the big companies behind Metaverse are fighting for?

In essence , Web 2 . 0 Internet business era , in fact, based on three distribution system :

Traffic distribution with content and social interaction as the core ; goods distribution with platform transactionand logistics distribution as the core ; service distribution with service performance and door-to-door delivery as the core .

From the mobile Internet to the Metaverse of the web3.0 era, it means that the track of Internet commerce has been upgraded from two-dimensional interaction to three-dimensional interaction. As a result, the distribution logic at the bottom of the three major distributions has changed.

First of all , the logic of attention distribution based on the existing content ecology and social networks has changed .

There will be new social methods in the three-dimensional Metaverse, and a new social network may naturally be born. Then the distribution based on today’s social relationships will be subverted. The first is the decentralization of social behavior. The social interaction in the metaverse is more based on interaction than an APP, which means an opportunity to rebuild the social chain of the network.

It is not difficult to understand why Tencent has always been enthusiastic about Metaverse after proposing the True Internet. For example. In the G round of financing in February last year, Tencent participated in the investment of US$150 million. In addition, Tencent also invested in Epic Games and Snap to occupy the VR/AR ecosystem.

Second , the distribution logic of goods and services will change .

Based on centralized traffic distribution, Internet commodity transactions and service transactions have the soil for growth, and Metaverse emphasizes the sense of individual participation, and the trend of decentralization is obvious, which makes the distribution logic of centralized goods and services change. E-commerce platforms and service platforms may hide behind the scenes and become part of the supply chain of Metaverse.

Imagine such a scenario: when you are in a three-dimensional virtual world and place an order in a virtual supermarket, real-world logistics services will deliver real goods to your hands. In this process, e-commerce platforms will no longer move towards the foreground, and it is likely that they will gradually lose the voice of Internet traffic.

Finally , after the underlying logic of the business changes , the business structure will also change .

The Internet Strange Thieves Group once analyzed in an article that the essence of Internet platforms is actually “rule-making power + taxation power .

In the future Metaverse era , after the failure of the Internet business model based on the platform economy ,capital needs to find a new “traffic taxation right

The platform economy relies on the large-scale integration of the supply and demand sides, penetrates into the transaction chain of physical goods and services, and benefits from platform rules, imposing a “flow tax” on both parties of the transaction.

From the perspective of the Internet , Metaverse is essentially a giant platform for three-dimensional content and consumption , and it can also establish a new “attention taxation” system . This may be one of the reasons why Byte, Tencent, NetEase and other companies are so anxious to deploy the Metaverse.

From this point of view, for mobile Internet giants such as Tencent, Alibaba, and Byte, the layout of the Metaverse is a “defensive battle” that cannot be lost. The success or failure of the Metaverse layout is not a business development issue, but more like a future survival issue. For companies like Netease, Baidu, and others, the wave of Metaverse is like a “raid war”, a historical opportunity to reconstruct the pattern of the Internet industry.

In other words, in the matter of deploying the Metaverse, NetEase and Baidu, as latecomers, may have more desire for change, which may enable them to gain more initiative in the next competition.

The underlying logic of Internet intercommunication is the foundation , and a complete “self-revolution” is needed to build the Metaverse

Netease, who doesn’t like to follow suit, is no longer as Buddhist as before.

On the one hand, NetEase first registered trademarks such as “NetEase Metaverse”, “Leihuo Metaverse” and “Fuxi Metaverse”. The item is: “Shareholders newly added Beijing NetEase Media Co., Ltd.”.

Byte, Tencent, and NetEase fight fiercely for what the big companies behind Metaverse are fighting for?

According to relevant media reports, the company is a virtual digital person and virtual fashion developer, focusing on the digital content development and operation of the Metaverse fashion trend subdivision track.

In addition, in the VR field, NetEase has invested in 9 companies, including streaming media live broadcast company NextVR, VR equipment manufacturer AxonVR, avatar and artificial intelligence modeling Genies. It can be said that NetEase is relatively close to Metaverse among domestic Internet companies.

From a reality point of view, Roblox, which triggered the capital boom, is actually a game company. In addition, open-world games have many similarities with Metaverse.

From this perspective, the layout of Metaverse for NetEase may be due to the extension of existing business on the one hand, and on the other hand, the understanding of the game itself may also deeply affect the future development direction of NetEase Metaverse.

From the perspective of the Internet, this kind of influence is sometimes positive, and sometimes it may also bring new problems.

The good thing is that in terms of technology, NetEase, which has been deeply involved in the game industry for many years, may be more technically familiar with the construction of virtual worlds, and has a deep understanding of scene construction and localization.

The new problem is that, looking further , it is not easy to build a true Metaverse . It may even require the underlying logic of interconnection and a complete “self-subversive revolution .

In fact, this is not only a problem that NetEase needs to face , but also a problem that all companies doing Metaverse need to face .

In fact , the real Metaverse is not the Metaverse of a certain family , but the Metaverse of the entire Internet dweller.

True yuan universe, you first need a unified view of the world, and the world is able to form the background of large-scale group consensus, which would require a genuine interoperability , open source is open .

In the mobile Internet, people’s public IDs are not unique.

For example, in WeChat, I am A in the chain of acquaintances, and in Weibo, I am B in the public opinion field. This has led to the fact that my personal identity characteristics do not continue in different platform ecosystems, so my influence and identity characteristics in Weibo cannot be continued in WeChat.

The result of this is the unreality brought about by differences in identity recognition. In the Metaverse, the public ID of a person needs to be unique, and personal influence can also continue in different Metaverses .

For example, I can communicate with friends in my own capacity, shop in a virtual public mall with the same identity, and spend time in a virtual coffee shop, so that I can create a sense of reality. What is needed behind is the interconnection of the underlying technology and data ecology, and such interconnection of the Internet is innate.

Byte, Tencent, and NetEase fight fiercely for what the big companies behind Metaverse are fighting for?

The interconnection and intercommunication of the underlying logic of Metaverse may require abandoning some of the core assets of the mobile Internet era , such as traffic assets and data assets , from the very beginning . In other words , the face of the universe yuan , mobile Internet vendors , may require a depth of “self-revolution” .

This is like in 2005, when the mobile Internet was not popular, people generally needed to pay the three major operators to purchase the number of short messages. After the popularity of WeChat, the three major operators could not understand why WeChat was free. In fact, the rise of the mobile Internet has abandoned the core asset of communication providers: paid services, and has found a way to make profit from value-added services.

The same is true for the Metaverse . Open underlying requirements under open source , closed the flow of assets and the closure of data assets , may not support the yuan to build the future of the universe , development and commercialization , mobile Internet businesses , how to open and open profits , is an important issue .

In fact , the Metaverse is not a castle in the sky , it needs to be supported by real goods and services . The “Metaverse” that is completely divorced from reality is not called a Metaverse , but a game .

From the perspective of the Internet, the real Metaverse is not a form of entertainment, but a production and lifestyle of digital three-dimensional space. People must truly create and produce value in the Metaverse.

Because no matter from the perspective of the process of human history or the direction of policy guidance, things that are separated from the essence of creation and production cannot exist for a long time. Therefore, the vitality of the fully entertaining Metaverse is limited. And being able to create value and produce value means that there are opportunities for commercialization.

Written at the end:

Is the Metaverse still far from reality? Zuckerberg predicts that 1 billion people will be exposed to the metaverse within the next 10 years. In other words, the Internet is still ten years away from the real big changes.

For ordinary people, 10 years is very long, but for the history of business, 10 years may be very short. For today’s major Internet companies, it is indeed necessary to make adequate preparations at the current time node.

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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