3D UGC Metaverse cross-border NetEase game, inspire new vitality for IP
The 3D Metaverse UGC social platform, BUD and NetEase Games’ “Never After” cross-border linkage, introduced the game IP into the BUD Metaverse, bringing new customized AVATAR (virtual image) and topical activities to millions of users.
This is undoubtedly an exciting innovation practice. BUD and NetEase game IP can jointly build a dream in a new way, which not only creates a richer scene for IP applications, but also injects a steady stream of vitality into BUD’s content ecology.
New contacts of traditional IP in the Metaverse
Through the BUD mobile native and easy-to-use editor, users can build beautiful 3D interactive scenes with zero code. In addition, BUD is also equipped with the AVATAR editing function with rich elements and flexible collocation. Users can not only choose various shapes, but also customize the size and position of each item.
Thanks to BUD’s flexible 3D content and AVATAR editing functions, the display forms of traditional IP will be more diverse, the application scenarios will be more abundant, and the diversity of IP will be greatly improved.
In response to this cooperation, BUD has pioneered the introduction of the three popular characters of “Never After”, Little Red Riding Hood, Sleeping Beauty and Alice, in the AVATAR matching page to create themed AVATAR for them.
It can be seen that, combined with the creative style of BUD, the theme AVATAR has realized the perfect reproduction of the game character from the facial features to the shape. Details such as the petals on Little Red Riding Hood’s scarf, the accessories on Alice’s rabbit ears, and the wreath on Sleeping Beauty’s hand have been reproduced with high precision.
Whether it is a senior player of “Never After” or a rookie Xiaobai who has no knowledge of the game, they can get in touch with the IP of “Never After” in this way, and incarnate the characters in the game in the BUD, truly breaking the yuan The dimensional wall between the universe and online games.
In addition, thanks to the active UGC ecology of the platform, BUD has also launched the hot topic #neverafter, and launched activities such as Never After OOTD and cosplay dance parties.
Based on the easy-to-use 3D content editor, the highly active UGC creation ecology, and the AVATAR editing function with rich elements and flexible collocation, BUD can carry different styles of character images and aesthetic expressions, meeting the needs of various IP images across the Metaverse. requirements, and realize the creative breakthrough of IP applications.
“AVATAR+ topic activity” detonated user discussion
How to deepen the two-way connection between IP and Metaverse users after the IP has been broken through new contacts? AVATAR gameplay, and creative topic activities are the key to this brand cooperation.
In terms of AVATAR gameplay, BUD is inspired by the clothing styles of Little Red Riding Hood, Sleeping Beauty, and Alice in the game, and has created more than ten styling items, ranging from conventional elements such as clothes, shoes and hats, hairstyles, to facial features, accessories, weapons, etc. Details are there. After changing the outfit, users can browse various maps in the BUD in the IP AVATAR shape, and interact with friends and 3D content.
Through this presentation method mainly based on IP modeling items, users can quickly identify, memorize and apply various elements in IP, and even generate secondary creation of IP based on a single item. While enriching the connotation of IP, it also realizes the cross-border migration of classic IP from games to UGC Metaverse.
At the same time, BUD has also set up the “Never After” exclusive cooperation tab on the AVATAR editing page, and the background of the dress has also become a cooperation theme, which helps users to immersely experience the style and tone of the IP.
In the creative topic activities, BUD launched IP customized topics and creative activities. First, BUD started a custom thread #neverafter. Based on the functional characteristics of BUD, users can not only publish 2D content such as graphics and texts under the topic, but also create original 3D materials and interactive scenes inspired by IP.
Secondly, using the IP theme AVATAR as the medium, BUD launched the #neverafter OOTD (everyday wear) topic activity; and linked BUD’s classic IP – Queen, to release the theme cosplay dance, users must wear “Never After” costumes to enter the venue .
It is worth noting that, as a big IP with 25 million fans around the world, Queen also changed her avatar to the theme of “Never After” during the operation, which further stimulated the interest of the user experience theme AVATAR.
“Full scene” IP imagination under 3D UGC interaction
Through this linkage with NetEase Games, BUD has further enriched the content ecology of the platform, brought more high-quality content and UGC gameplay to users, and expanded its head influence.
This is also a “very BUD” brand cooperation exploration: based on BUD’s zero technical threshold 3D content editor and active UGC ecosystem, users can flexibly apply IP images to build and update their own creative 3D interactive content.
This cooperation method centered on the AVATAR image of IP allows IP to reach Metaverse users across borders in the form of digital assets and build awareness. At the same time, this cooperation can also provide more diverse scenarios for the application of IP.
In traditional IP applications, the image and story of the IP role are held by the IP party, and users can only passively wait for their point of contact with the IP. In the IP application of BUD, users can not only obtain various IP images across borders and coexist with IP brands; they can also combine IP to create their own digital assets and co-create with IP content.
This linkage shortens the distance between IP and users, and deepens the emotional connection between users and IP. While constantly enriching users’ digital assets, it also further enriches the soul of IP’s role and elevates the brand value of IP.
With BUD’s flexible and easy-to-use 3D content editor as the core, users can more conveniently apply IP and show their linkage with IP. At the same time, through the new AVATAR gameplay and creative topic activities, IP can break through the traditional authorization model and have richer application scenarios and future imagination.
It can be seen that the cross-border co-creation of BUD and “Never After” is not only a second exploration of the capability boundary initiated by the 3D Metaverse UGC platform, but also a new interpretation of the value of NetEase’s game IP.
In the future, BUD also hopes to empower various brands and industries through a highly creative platform ecology, create more romantic practices of technology and art in the 3D UGC Metaverse, and achieve greater IP value expansion!
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/bud-x-netease-game-fantasy-linkage-3d-ugc-metaverse-breaks-through-the-ip-cognitive-dimension-wall/ Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.