Blockchainization of game companies

The application of blockchain in various fields is gradually deepening, and many industries have begun to deploy. In fact, the traditional agriculture and automobile industries have begun to apply blockchain technology to strengthen supply chain capabilities. So how much blockchain does game makers have? Today, let’s take a look at the layout of mainstream game manufacturers in the blockchain.

Ubisoft launches NFT trading platform, but the response is poor

Ubisoft Entertainment SA is a video game developer and publisher headquartered in Rennes, France, founded in 1986.With 23 game development studios around the world, Ubisoft was the third largest independent game developer in Europe and the fourth largest independent game publisher in North America in 2008.

Ubisoft, a founding member of the Blockchain Gaming Alliance in 2021, has also funded blockchain-focused developer Animoca Brands.

Ubisoft has invested in an Animoca project called REVV Motorsport (the token is REVV). The project focuses on “Play to Earn”. REVV tokens are cryptocurrencies that can be earned by playing other games on the platform, similar to Axie Infinity (an Ethereum-based blockchain game where players can keep pets and sell them for money when they grow up).

In addition to investing in other projects, Ubisoft also plans to make its own blockchain project. Ubisoft CEO Yves Guillemot said Ubisoft plans to create its own blockchain implementation within the company. Blockchain implementation in Ubisoft games will provide a “Play to Earn” experience, allowing players to experience in-game content and earn money from it.

Blockchain companies such as Ubisoft and Animoca are working together to prepare for the next step. Yves Guillemot said that Ubisoft now has a good understanding of how blockchain affects the gaming industry and hopes to become one of the major players in blockchain gaming in the future.

On December 8, 2021, Ubisoft officially announced that it will launch its own NFT platform (Ubisoft Quartz) to provide PC players with NFT services. Players can use this platform to purchase NFT digital items (skins, vehicles, weapons, etc.) called Digit and use them in Ubisoft’s games.

Ubisoft said that in order to provide the first NFTs that can be used in AAA games, they have partnered with the Tezos blockchain. Each Digit has its ownership certificate on the blockchain. In the future, players can sell to other players. The transaction can be carried out at any time, and the price is determined by the player. Players can also buy new items directly from other players. These transactions will be conducted on the authorized third-party platform Rarible (a well-known foreign NFT trading platform). However, this decision has attracted the dissatisfaction of many players. In order to promote their Ubisoft Quartz, Ubisoft released a promotional video on Twitter and Youtube, but their video was very flatly boycotted by players (more than 20,000 downvotes on Youtube; more than 1,000 likes). Many players claimed to uninstall Ubisoft games and called on all those who dislike NFT to boycott Ubisoft.

Baptiste Chardon, Director of Blockchain Products at Ubisoft, said that this new approach/model could lead to new opportunities in the long run. Ubisoft sees blockchain as a way to put back into the hands of players and creators the value created by participating in games.

Electronic Arts and FIFA collaborate on blockchain project

Electronic Arts Inc. (Electronic Arts, EA) is an American video game company headquartered in Redwood City, California. As of February 2022, it is the sixth largest video game company in the world by revenue. The top five are Sony, Microsoft, Nintendo, Tencent and Blizzard (currently Microsoft has acquired Blizzard).

Electronic Arts was founded on May 27, 1982 by Apple employee Trip Hawkins, a pioneer in the early home computer game industry. Currently, EA develops and publishes a series of games, including “Battlefield”, “Need for Speed”, “The Sims”, “Medal of Honor”, “Command and Conquer”, “Dead Space”, “Mass Effect”, “Dragon” Century, Legion of Two, Titanfall, and Star Wars.

On August 27, 2021, Electronic Arts posted a senior brand position on LinkedIn (LinkedIn, a well-known recruitment website), which includes work in the blockchain and NFT industries. Electronic Arts’ competitive gaming division is hiring a crypto-savvy senior brand director with plans to explore blockchain and NFT opportunities. According to the job description, EA is driving EA in game subscriptions, online stores and PC platforms, competitive gaming (including FIFA, Apex Legends, and Madden NFL), and new business opportunities including fantasy sports, blockchain, NFTs, and more investment.

On June 14, 2021, the 21st FIFA World Cup organized by FIFA in 2018, the World Cup in Russia is about to open. On this day, the FIFA international investment team held talks with EA for many times and invested in the EA Chain sports blockchain project under EA.

EA said that the EA Chain blockchain platform it developed will be directly and seamlessly integrated with its many popular games. Connecting game application scenarios through blockchain technology will directly boost the capital value of the platform token EA Chain. In addition to being applied to its own games, the public chain developed by it can also solve problems such as star market transfers that have existed in the sports industry for many years. Undisclosed and transparent issues.

The FIFA international investment team is interested in that, because of the foundation of EA’s sports and live game consumer community, as well as EA’s strategic layout of Internet + mobile in recent years, the FIFA international investment team believes that EA has a trading platform in the blockchain field. natural advantage.

On June 6, 2021, the FIFA international investment team expressed the hope that together with EA, they would jointly hold 80% of the Crypto of the EA Chain project, and become an important shareholder of the currency (blockchain is based on currency rather than stock). Previously, a Wall Street investment bank gave the EA Chain project a valuation of $1.2 billion.Electronic Arts said that the new game “FIFA 2019” announced at E3 (Electronic Entertainment Expo, the largest annual commercial exhibition in the global video game industry and the largest game conference) will be the first to enter the arts. Electric chain game.

Microsoft acquires Blizzard to enter the Metaverse

On January 18, 2022, the well-known technology company Microsoft announced that it would acquire the gaming giant Blizzard for $68.7 billion. This is the largest acquisition not only in Microsoft’s history but also in the history of the gaming industry.

Blizzard Entertainment, Inc. is an American game developer and publisher founded in February 1991. The company initially ported games from other developers to computer platforms, as well as RPM Racing, a remake of the 1985 game Racing Destruction Set. In 1992, the company began producing the original game “The Lost Vikings” for home consoles, followed by “Rock Racing” in 1993, and “Warcraft: Humans and Orcs”, which was subsequently developed, was released in 1994, representing the company’s focus Moved to original work, and then continued to put out original work until now.

After the deal, Microsoft will become the world’s third-largest gaming company after Tencent and Sony. The acquisition will accelerate the growth of Microsoft’s gaming business across mobile, PC, consoles and the cloud, and provide the building blocks for the Metaverse, Microsoft said in a statement.

Microsoft CEO Satya Nadella said the company is investing heavily in world-class content, communities and the cloud to usher in a new era of gaming that puts players and creators first, and makes games safe, inclusive and accessible to all used by people. Games have been key to Microsoft since the company’s inception. Today, it is the largest and fastest growing form of entertainment and will play a key role in the development of the Metaverse platform as the digital and physical worlds converge. The Metaverse is a concept that will continue to “change how we see the world.”

The acquisition of Blizzard will help Microsoft accelerate its layout in the Metaverse. As one of the important elements of the Metaverse, the blockchain is bound to become a blockchain in the future, and the blockchain will become an important technology in Blizzard in the future.

Items in the Metaverse are likely to be presented in the form of NFTs. Because of trust and security issues in the economic system, Crypto is likely to become the main form of currency. Therefore, the blockchain will play a very important role in the Metaverse.

NetEase accelerates the layout of blockchain and Metaverse

On January 4, 2022, NetEase Planet Blockchain released a number of blockchain and Metaverse related recruitment information, including blockchain system/application development, blockchain system testing, blockchain product operation and market commerce (Metaverse). Cosmos/NFT direction) and other posts.

NetEase Planet Blockchain is a strategic business unit of NetEase Thunder Fire Business Unit. It was established in 2017 and is committed to reshaping the digital economy trust system. It is fully deployed in the Metaverse, and its business covers multiple key technical directions of the Metaverse, including digital collection platforms. (NFT), blockchain + games, digital copyright and judicial deposit services, distributed digital identity (DID), etc.

NetEase expressed interest in blockchain and the Metaverse in its Q3 2021 earnings report. NetEase has made preparations at all levels of Metaverse technology and planning, how to design specifications, how to make technical reserves, and so on. After the “gunshot”, NetEase may run faster than anyone else.

Ding Lei also said in the earnings conference that the best educational tool in the future is the combination of artificial intelligence and AR/VR. For example, the arrangement of carbon atoms in diamond is different from that of ordinary graphite. How can this abstract three-dimensional structure become a more preferred learning product for users? The blackboard can only draw a plan, but with the help of AR technology, after seeing the vivid and three-dimensional structure, a person will deepen the impression and accelerate the speed of absorbing knowledge.

Youdao is a subsidiary of NetEase that uses big data technology to provide mobile Internet applications. Today, Youdao has launched a series of products such as Youdao Dictionary, Youdao Premium Course, Youdao Translator, Youdao Cloud Notes, Huihui.com, and Youdao Promotion. Youdao’s future business focus includes education informatization, and I am afraid that it will launch Metaverse + education services. This will also allow NetEase’s overall layout in the Metaverse to expand rapidly.

The Metaverse and blockchain are a means for NetEase to expand its business. In the future, as the overall game industry transforms into the blockchain and the Metaverse, NetEase will also go further and further on this road and become more blockchain-based. Perhaps NetEase will become a leader in the blockchain of domestic game manufacturers in the future.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/blockchainization-of-game-companies/
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