Blockchain “dark battle” on the eve of the sports track

With the maturity of blockchain technology, the sports industry will usher in changes.

The upcoming Euro 2020 finals are ushering in new changes.

On July 12th, at the New Wembley Stadium in London, England and Italy will compete for the championship. At the same time, the top scorer of the European Cup will be released.

In addition to the competition for hegemony in the eyes of the audience, looking at the industry side, this European Cup final is given a different meaning by the blockchain. As a top-level sporting events IP, this session of the European Cup will be enacted in the history of the first “block chain” scoring trophy, while top scorer will be in the tournament scoring record of ants chain for permanent storage.

The clarion call for the implementation of the blockchain in the sports industry has been sounded. After the brutal transit of capital, the blockchain seems to have entered a new round of development cycle.

In 2018, blockchain running entered the domestic market. After about two years of development, in 2020, blockchain technology has become a competition point for global high-tech companies. At the same time, as the underlying technology matures, its technical application It also extends to all areas of the real economy.

On June 7 this year, the Ministry of Industry and Information Technology and the Office of Cyberspace Affairs jointly issued the “Guiding Opinions on Accelerating the Promotion of Blockchain Technology Application and Industrial Development”, proposing 5 key tasks and 22 subdivision tasks for blockchain, emphasizing the future Cultivate a batch of famous blockchain products, famous enterprises, and famous gardens, and build an open source ecology. The blockchain has once again been officially recognized. 

In ant chain Developers Conference in June this year, Chinese Academy of ICT cloud computing and Big Data Research Institute deputy director Wei Kai said in his speech, the early years of the Gold Rush virtual fire subsided, the block chain line of business is business boom Faded, but the development of the blockchain industry is fiery. He believes: “Now the blockchain has reached the stage of de-idealization and de-stigmatization, and it has begun to focus clearly on the industrial blockchain field. 

Whether it is automotive, finance, or cultural industries, there is no doubt that blockchain technology is making breakthroughs in subdivision scenarios of all walks of life. Judging from the recent European Cup that has attracted much attention, Xinmo has observed that the tentacles of blockchain technology have extended to the sports track. Moreover, the place where this technology exists is not limited to the sports lottery industry, but in the entire sports industry chain. In China, blockchain technology is emerging.

From concept to technology to scenario, the market space of blockchain opens up infinitely. Based on this, this article will focus on the following three aspects from the perspective of blockchain and the sports industry:

· Why can blockchain technology promote changes in the sports industry?

· What are the disruptive changes in the industry that blockchain companies may bring?

· In the future, what is the development direction of blockchain technology?

The pain of the sports industry

From the perspective of the industry chain, the sports industry can generally be divided into upper, middle and lower reaches, corresponding to event resources, communication channels, and related derivatives. Relying on event resources, such as sports lottery, event operations, event broadcast rights operations, sports consulting, sports program production, and star brokerage industries have risen rapidly, and these links can generate corresponding economic value. According to KPMG data, the global sports market, including infrastructure, sports competitions, sports training and related products, has an annual output value of approximately US$600-700 billion.

The hundreds of billions of market space has attracted countless players, and it has also revealed the background of the slowdown in the profit growth of the sports industry chain.

“Capital” and “event products” are interdependent, but consumers’ awareness of paying for IP is still lingering in the early days. PP Sports, which has spent nearly 5 billion yuan to sign the exclusive all-media copyright of the Premier League for the 2019-2022 season in mainland China, including Macau, also ended its cooperation with the Premier League due to the difficulty of recovering membership costs.

Behind this, in addition to the obstacles caused by the single dimension of consumer perception, there are problems of inefficiency and opaque information in all links related to the realization of sports IP, especially in the wave of digital economic transformation , all links of the sports industry are also facing The superimposed pressure of transformation and upgrading.

In Xinmou’s view, the unifying point behind the inability to make a deal is the trust problem, such as speculation of game tickets and false sales; imitation of peripheral products, and even gambling fraud brought about by sports betting and other chaos.

Reflected at the level of enterprise development, this also means that when the connection between consumers and enterprises is not close enough, and the trust system between enterprises is also unclear, the business logic often fails to get the ideal result.

The unique characteristics of blockchain, such as decentralization, non-tampering, and multi-party witness, can help sports companies convert resources in the industry into digital assets and transfer transactions on the chain, which can fundamentally change this logic and solve problems. Problems in the development of the sports industry.

At the same time, as mentioned in the previous article, under the ecology of the sports industry chain, current sports events are more like a comprehensive carrier that undertakes the front and back of the business. Under this new ecology, such as the approval of sports administrative matters and the ticketing process of stadiums. , Anti-doping management, sports betting and other aspects of transformation and upgrade needs are becoming more obvious.

In this context, with the advent of blockchain technology, the sports industry may usher in a revolutionary improvement, which makes the industry reach a unified consensus. In this context, let’s look at the brand launch of AntChain of the Ant Group in the European Cup and the technical cooperation between AntChain and the European Cup scoring trophy, which makes people smell more than brand marketing. In fact, at the end of 2019, when Alibaba Group became a partner of the Hangzhou Asian Games, it also mentioned that Ant Blockchain would become one of the partners.

Blockchain running enters the field

It cannot be denied that the application of blockchain technology in the sports industry is still in the exploratory period.

Public information shows that in 2008, Bitcoin founder Satoshi Nakamoto first proposed the concept of blockchain. In the following years, it became the core component of electronic currency Bitcoin. In essence, blockchain It is a large database formed by countless bookkeeping nodes. When there are more bookkeeping nodes, its decentralization characteristics become more obvious. 

This has also created the core concepts of immutability, decentralization, transparency and credibility that are well-known to the public . As a result, blockchain can be seen in many scenarios involving multi-party collaboration and trust problems. Nowadays, blockchain technology has gradually penetrated into industries such as government affairs, finance, cultural creation, industrial Internet, food traceability, fast payment, and education. According to public statistics, in 2020, there will be a total of 194 blockchain projects in my country, an increase of 102.8% year-on-year.

Along the underlying logic of the blockchain, it is not difficult to find that through blockchain technology, extending to the periphery of sports events, including IP creation, celebrity endorsements, fan consumption, etc., data can get the true record of the platform, and It can accelerate the transparency of asset transactions and further release the market potential of the sports industry.

Taking sports souvenirs as an example, thanks to the attributes of high-premium products, counterfeit and inferior products hinder the normal operation of the sports souvenir market, directly leading to frequent economic losses. Thanks to its ability in anti-counterfeiting and traceability, blockchain technology links data from raw materials, production and processing, transportation, sales and other links to the chain, ensuring that each link is affixed with an anti-counterfeiting code, which increases the risk of counterfeiting. Difficulty, further reducing the phenomenon of the flow of fakes.

As a global partner of Euro 2020, AntChain is exploring ways to apply blockchain and other fusion technologies to help the digital development of the sports industry.

Blockchain "dark battle" on the eve of the sports track

The predecessor of Antchain can be traced back to 2015, and several engineers set up a blockchain technology group based on their interests. In 2016, the first public welfare-related application was made. In 2017, Ant Group listed the blockchain as one of the five major technical fields to focus on in the future.

According to public reports, in this European Cup, the top three players who scored on goal will win the first “blockchain” scoring trophy in the history of the European Cup, and their achievements and honors in this competition will be permanently saved on the Antchain. .

At the press conference held in June this year, Jiang Guofei, vice president of Ant Group and president of the intelligent technology business group, revealed that at present, whether it is IP or ticketing, Antchain is seeking better cooperation with manufacturers in the sports track. “We believe that the big screen of industrial collaboration and digitalization has just begun, and more roads must be opened up in the future.”

Blockchain’s ambition

The “14th Five-Year Plan” will be five years for the great development and prosperity of the digital economy, as well as the five years for the acceleration of blockchain innovation, the construction of ecology, the widespread implementation, and the inclusion of supervision.

As the blockchain was included in the national five-year plan for the first time, the benefits from the policy level suddenly flooded into the blockchain industry. According to statistics from the CCID Blockchain Research Institute, in terms of the overall number, there are more than 50 blockchain-related policies issued by the state and various ministries and commissions in 2020, and the number of favorable policies is rapidly increasing. In addition, many provinces and cities have introduced special support policies for blockchain, and they have begun to increase their efforts to explore the development path of the blockchain industry. 

Behind this, blockchain applications in vertical industries continue to emerge.

In the retail field, AntChain launched the cross-border traceability service of Tmall’s overseas products in 2017. Users can clearly see the entire process of dairy products from production, quality inspection to transportation. The chain includes the production date. , Transfer date and other fine-dimensional data. In the medical field, AntChain launched a blockchain-based electronic medical bill service in Zhejiang Taizhou Central Hospital, and launched the country’s first blockchain electronic prescription in Shanghai Huashan Hospital. In the financial sector, the world’s first blockchain-based cross-border remittance service was launched on Alipay Hong Kong Wallet, achieving a 3-second transfer rate for cross-border remittances. 

Of course, it doesn’t stop there. Jiang Guofei revealed that in the past four years, AntChain has solved trust problems in more than 50 industrial scenarios, including traceability of agricultural products, circulation of land management rights, copyright protection and commercialization, etc., in terms of building a local industrial collaboration network. , The ant chain has taken shape.

The trend of high and fierce fighting means that the industry is becoming mature. Behind this, it is still necessary to return to the core essence of the “blockchain” mentioned above. In Jiang Guofei’s view, the core of blockchain is to solve the digital problem of industrial collaboration. Behind this, there are two core capabilities of blockchain. One is the optimization of the relationship between supply and demand. Second, the construction of a trust mechanism, that is to say, blockchain technology solves the underlying problem of link and trust between industries.

“The role of AntChain is to build roads in the industry, to help better link and trade between industries, and then create a more prosperous industrial ecology.” Jiang Guofei said.

The implication is that, armed with weapons such as improved technical capabilities, lower storage costs, and more complete privacy protection, the concept of blockchain facilitating the digitalization of industrial collaboration will be recognized by a wider society and promote the development of industrial digital collaboration. One step closer to creating a more prosperous industrial ecology, the sports industry must also be one of them.

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

Like (0)
Donate Buy me a coffee Buy me a coffee
Previous 2021-07-12 02:22
Next 2021-07-12 02:27

Related articles