Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

The latest trends of the Metaverse have attracted great attention not only in specific regions, but also on a global scale. The number of gamers in Asia has increased significantly. This market accounts for 60% of the world’s population, and gamers account for nearly half of the world’s population. Metaverse hopes to change the way we socialize, entertain, and monetize by forming a decentralized space.

The following content belongs to the blockchain user behavior report series. A set of DappRadar reports aims to provide users with different perspectives of the blockchain industry, combining traditional behavioral financial analysis with blockchain indicators. This article analyzes the trend from the perspective of the blockchain industry, and also determines the modes of DeFi, NFT, and gaming.

Important points

Blockchain meta-universe and play-to-earn are the two most concerned topics in Asia. They have been mentioned 1.7 million times in Asian media, an increase of 33% from the previous month.

The meta-universe trend is dominated by the United States. However, as users in India, Singapore and Indonesia have increased by 500%, the influence of Asia has become more and more obvious.

Generation Z is increasingly participating in dapps; the traffic of 18-24 year olds has the fastest growth (expected to increase by 44% month-on-month in November).

As Bollywood and famous cricket players entered the field, more than 500,000 Indians showed interest in NFT.

contents

Positive signs indicate that the audience in Asia is increasing

The fastest growth is in the Z generation, an increase of 44%

Play-to-earn traffic in November is expected to increase by at least 63%

Increasing interest in the meta universe has promoted the growth of earning games

Bollywood promotes the development of the Indian NFTs market

Summarize

Positive signs indicate that the audience in Asia is increasing

Since October 1, more than 1.1 million users have connected to DappRadar. The United States continues to maintain its dominant position in the previous few months and is still the region that attracts the most users. According to data from November, traffic from the United States is expected to increase by 8% every month.

Although the United States dominates the blockchain field, certain scenarios that have emerged on the other side of the world indicate that the number of users in Asia has also increased. For example, China is now the second largest audience country. Despite the well-known restrictions imposed by Asian governments, Internet traffic in Asia doubled in October.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

But the growth of Asian audiences is not limited to China. The footprint of Southeast Asia is also quite obvious. The Philippines, Indonesia, Thailand, Vietnam, and Singapore and other regions closely related to gaming have all increased their revenue by at least 33%, and Thailand’s revenue has increased by 50% compared to October. The 80% surge in traffic in South Korea, Hong Kong and Japan confirmed the growth in Asia, while the 20% increase in traffic in India was the icing on the cake. 

Overall, the Asian market has a high degree of participation in this industry. Emerging economies, high population density, and strong demand for games and technology make this area one of the most attractive areas for the industry. This is a region that supports “playing games to make money” more than any other place.

The fastest growth is in the Z generation, an increase of 44%

In addition to increasing interest from Asia, the most interesting trend observed in demographic analysis may be age. The 18-24 year-old population has the highest traffic growth rate, which is estimated to be 44% higher than in October. At the same time, the number of people 65 years and older has decreased by 20% from the previous month. As mentioned earlier, the lower age threshold is closely related to the game category.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

It is important to maintain visibility of other factors such as age, device use, and gender, as these factors may indicate the direction of the industry. In the near future, Millennials and Generation Z will become the dominant labor force shaping the market. Their close relationship with the digital environment will certainly promote the development of blockchain in general.

Play-to-earn traffic in November is expected to increase by at least 63%

In our recent game report, we found that venture capital and investment institutions are increasingly interested in blockchain games. In 2021 alone, venture capital invested nearly $3 billion in games, virtual worlds and NFT-related projects. With the emergence of play to earn and metaverse reaching its peak, blockchain-based games have recently occupied most of the headlines.

The data on the chain confirms this trend. In November, total gaming NFT revenue exceeded $675 million, which was more than 6% of October’s total. In addition, the number of transactions (an indicator reflecting demand trends) also increased by 25% from the previous month.

DappRadar’s traffic confirms that people’s interest in playing profitable games is increasing day by day. Games-related traffic has increased by 14% from October, and by the end of November it has increased by 63%. At the same time, interest in NFT declined slightly (-3%), and DeFi traffic increased by 17% from the previous month. In addition, the dominance of games in DappRadar traffic is also rising.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

For Asian countries, play-to-earn is not new. Despite this, the interest in blockchain games continues to grow. Six of the top ten countries are from Asia, and four of them are emerging economies in Southeast Asia. The other two are India and Japan. These two markets have a strong interest in games.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

Considering the population structure of the area, the potential is huge. According to Statista, 1.47 billion (approximately 45%) players live in the Asia-Pacific region. In addition, it is expected that by 2025, millennials and Gen Z will account for 25% of the population of the region. These demographic data, coupled with the socio-economic status of the region, provide a huge market potential for “play and earn” games in the region.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

According to the revised data, the number of users who “play games to make money” is expected to increase further. Large capital companies seem to have invested in the future of blockchain games, and the huge population opportunities cannot be ignored.

Increasing interest in the meta universe has promoted the growth of “play and earn” games

Driven by mainstream announcements, Metaverse has become the latest hot topic. The result is already obvious in the industry. Virtual world games, which are highly related to the meta-universe concept, have sold 12,550 pieces in November so far, and have generated more than 78.2 million U.S. dollars in revenue so far-an increase of 170% and 30% respectively from the end of October.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

The United States is dominant in the meta-universe. This is not surprising, because games like Minecraft, Roblox, and Fortnite have a broad player base. After dominance, Asia is the second largest market. The fast-growing countries India, Indonesia, and the Philippines, which are part of emerging Asian economies, have shown a strong interest in the game of “play to make money” and the industry as a whole. For example, India’s social indicators surrounding Metaverse are 500% higher than in September.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

Nevertheless, the meta universe is not exclusive to a specific area. During the same period, the United Kingdom, Turkey, Canada and other countries have increased their interest in Metaverse by more than 840%. This change can also be observed from the traffic indicators of The Sandbox, Turkey is the third largest source of traffic after the United States and India.

Most countries/regions that have shown strong interest in Metaverse have one of the best game markets in the world. Other countries have been paying close attention to the state of the blockchain game industry. With the occurrence of more tangible events, including the internal beta of The Sandbox, the recent evaluation of the digital land market, and the development of the next generation of profitable games, Meta Universe will become more and more important.

Bollywood promotes the development of the Indian NFTs market

NFTs play a vital role in the development of “play and earn” games and meta universe. This also shows a positive trend, which makes Asia, especially India, a region keen on this category.

In recent weeks, Bollywood and cricket stars have emerged in the NFT field. Amitabh Bachan is one of the most influential Indians in the world. He launched four limited edition NFT series through BeyondLife in the Indian market and raised nearly $1 million in a separate auction. Salman Khan of Bollywood has partnered with Bollycoin, a NFT market headquartered in India that aims to become a fully functional DAO in 2022. At the same time, Dinesh Karthik, a recognized IPL cricketer, is auctioning an animated digital artwork on the Ethereum market Rarible .

India is no stranger to the industry. In past behavior reports, we believe that India is a country that provides a high level of DeFi traffic. This is closely related to the Polygon project in India . Polygon is an India-based project. For most of 2021, the project is the third most prominent blockchain in DeFi. Nevertheless, we still need to emphasize that people are becoming more and more interested in NFT and blockchain games, and the growth of the former is more obvious.

Blockchain Behavior Report: Asia’s interest in Metaverse and gaming to make money is increasing day by day

The influence of NFT will also be reflected in the field of “play and earn” games. Because these digital collectibles play a vital role in the blockchain game mechanism, NFT will change the way we use and obtain game items in a decentralized virtual world. In addition, it is worth mentioning that Polygon is improving its digital experience products. With the participation of Animoca Brands and other important projects, as well as the participation of partners including OpenSea, Decentraland , The Sandbox, Somnium Space, etc., the NFT and gaming prospects in the Indian market have been strengthened.

In short, India is ready to play an important role in the mass adoption of blockchain. It is estimated that by 2025, the population of India, the second most populous country in the world, will reach nearly 1.5 billion. Therefore, India’s market behavior is very worthy of our attention.

Summarize

The blockchain industry is in an organic expansion phase in all its major categories. Geographically, the industry is still driven by the United States, but events in the past few weeks have confirmed that the Asian market is also booming.

India is the best example. Before Bollywood and cricket celebrities participated in the NFT field, India had already shown interest in NFT collectibles and the market. However, after public statements by Indian celebrities, people’s interest in this field is higher than ever. The latest participation of Indian celebrities has made the Indian NFT market a focus, which is similar to the development trajectory of NFT and American celebrities.

In addition, due to nearly half of the number of traditional game players, Asia’s importance in “playing and earning” games and meta-universes should be further increased. Recently, interest in these topics has surged by 500%, indicating that the region is ready to play a key role on the road to mass adoption.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/blockchain-behavior-report-asias-interest-in-meta-universe-and-gaming-to-make-money-is-increasing-day-by-day/
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