Besides “cutting leeks”, what else can NFT do?

In March 2021, emerging digital artist Beeple’s NFT work “Ever Days: The First 5000 Days” sold for $69.346 million at Christie’s auction house.

With the huge transaction price, the term NFT also quickly broke the circle.

However, breaking the circle is accompanied by controversy. Many people will say that NFT is a hype concept for “cutting leeks”, and some people firmly believe that NFT will develop and generate huge value under standardized market supervision. In the state of the coexistence of controversy and affirmation, many giants have laid out.

From “user” to

“Participant” gamer

In the game field, using the characteristics of NFT, players can gain benefits by participating in the construction and creation of game content, and the user identity changes from users to participants.

This form solves the pain point problem that in most online game protocols, players only have the right to use the account, not ownership. Using the transparency and uniqueness of the blockchain will change the existing business model of the game, bring decentralized game rewards to players, and bring a better monetization model to game companies.

Animoca Brands × The Sandbox

Back in 2012, Animoca Brands released an iOS version of the game to great success. In 2018, the team launched the blockchain version of the project, and this decision will also give the game a second life.

The Sandbox adds a Play-to-Earn mode to sandbox games, linking games and monetization. Players can acquire assets by playing games, creating gameplay or creating in-game models, and these assets will be able to be circulated and realized in the blockchain trading platform.

Besides "cutting leeks", what else can NFT do?

The picture comes from the Internet

In addition to meeting basic game interaction needs, there are always some people in the player community who prefer to make games more interesting through independent creation (referring to player-created content such as MOD and fan art creation), but due to the limitations of traditional content production, this Some people can only be driven to generate electricity with love based on their self-expression wishes . Therefore, large-scale content that can change the gameplay is always very rare, and the emergence of NFT can break this deadlock, provide clearer incentives for game content production, greatly increase the upside of user creation, and make more people become “contributors”. And people who play games”, so that more large-scale, game-changing content can appear on the market.

Baidu × Leitz Dog

As early as 2018, Baidu launched a pet development game – “Leitz Dog”.

As a digital dog currency, “Leitz Dog” has always been based on the core elements of calculus, trading and breeding as the core gameplay in the entire project and digital dog trading, and “breeds” based on the “genetic algorithm” of the blockchain for generations. , the NFT composed of each digital dog has a unique combination of attributes and numbers, and the rarity of the digital dog determines its price on the “dog market”.

Besides "cutting leeks", what else can NFT do?

Image via Twitter – @CoinDesk

However, subject to the pressure of technology and domestic supervision, the “Leitz Dog” does not have the function of cash transactions. As an early digital currency exploration product, although the entertainment and playability are not high, through the experience of games, non-professionals can also understand the principle and charm of NFT at the lowest cost, which greatly reduces NFT. entry threshold.

Ubisoft × Ubisoft Quartz

On December 8, 2021, French Ubisoft Entertainment Software officially announced its involvement in the NFT field and launched the Ubisoft Quartz platform for testing, making it the first company among the world’s top game makers to truly enter this field.

The NFT items provided by Ubisoft Quartz are called Digits. Digits are composed of a variety of limited vehicles, weapons and equipment in the game. Players need to achieve mission objectives in the game in order to receive Digits within a limited time. When a player owns Digits, game items are no longer tied to the player’s game inventory, but can be sold to other eligible players for purchase on third-party platforms outside of the Ubisoft ecosystem.

Besides "cutting leeks", what else can NFT do?

Image courtesy of Ubisoft

Ubisoft Blockchain Director Didier Genevois said in an interview that the Ubisoft Quartz platform will make full use of energy-saving technology on the blockchain Tezos, allowing players to consume much less energy when trading Digits than when trading Bitcoin.

With these digital items, Ubisoft is giving players unprecedented ways to connect to and enjoy more value from their favorite games.

“Digital Collectibles”

Application of NFT in public welfare scenarios

By using blockchain technology to ensure the ownership of digital goods, it has laid a solid foundation for the development of the digital economy ecology. As part of the future digital economy ecology, digital public welfare helps public welfare to carry out more innovative explorations in more scenarios, and opens up new imagination space for the digital development of public welfare activities and the digital protection of cultural heritage.

Tencent×Dunhuang Mogao Grottoes

On September 9, 2021, Tencent and the Dunhuang Research Institute jointly released the first non-profit NFT product in China, which digitally displayed the iconic murals of the Mogao Grottoes, a UNESCO World Heritage Site in Gansu Province, China. The cooperation aims to protect and promote world cultural heritage through the use of blockchain technology to empower public welfare and philanthropy.

The organizer has also optimized the experience. Users can browse the digital murals of the Mogao Grottoes in the “Dunhuang Travel” applet, understand the content of the murals, participate in the cultural quiz challenge, and raise funds for the China Dunhuang Grottoes Conservation Foundation.

Besides "cutting leeks", what else can NFT do?

The picture comes from “China Daily Network”

In order to reward users for their participation and concern in the protection of the Mogao Grottoes in Dunhuang, the two parties jointly issued a total of 9,999 NFTs, each of which will contain a unique mural of the Mogao Grottoes. For participants, it will be a rare and culturally valuable digital collectible. Collectors can show off their collections to others through WeChat.

Feng Feinuo, head of Tencent’s Mogao Grottoes project, said that as of September 10, about 380,000 people have participated in public welfare projects, and the 9,999 NFTs jointly released have been fully distributed.

Baidu × “The Voice of a Tree”

In the past two years, NFT in the form of musical works has also become a very popular existence. On September 26, 2021, the “Voice of a Tree” public welfare activity was officially launched. With the theme of green environmental protection, this event invited five musicians, Hu Yanbin, Mao Buyi, Hao Yun, Xiao Ke, and Dong Dongdong, to use the sounds of nature as materials to create music, and distribute the music works for free in the form of NFT.

As the technical support of the event, Baidu Super Chain escorted the event with mature technologies and products. The creator’s music works are distributed in the form of NFT through Baidu Super Chain to ensure that the data cannot be tampered with. While a musical piece can be copied multiple times, the ownership information for the piece is unique, and every change in ownership of a digital piece is recorded on the blockchain.

Besides "cutting leeks", what else can NFT do?

The picture comes from the Internet

This activity uses technology + public welfare to help public welfare activities expand their social influence, which is a very meaningful exploration of new models.

Coca-Cola × The Friendship Box

In celebration of International Friendship Day on July 30, Coca-Cola also announced the launch of a series of NFTs, named “The Friendship Box”. The series of NFTs includes a classic Coca-Cola cooler, a wearable jacket that can be used in the virtual world Decentraland, a friendship card that pays homage to Coca-Cola’s collection of cards in the 1940s, and a visual audio recording.

Besides "cutting leeks", what else can NFT do?

The picture comes from the official website of Coca-Cola

Selman Careaga, president of the global Coca-Cola brand, said that every NFT created is to reinterpret the classic elements of Coca-Cola in a new way in the digital world, and to support long-term friends and partners.

The auction kicked off on July 30, 2021, with a three-day auction on the well-known NFT marketplace Open Sea. The final auction price of “The Friendship Box” was as high as 217.4 ETH, equivalent to about 550,000 US dollars in cash. Coca-Cola also said that the proceeds from the auction will be donated to the Special Olympics Committee to provide more opportunities for children and adults with intellectual and physical disabilities to participate in athletic competition.

belonging to the author of the original content

“Spear and Shield”

With the creation of NFT multiple tracks, NFT products have begun to gain new vitality in many fields. As a sharp spear, NFT provides a new revenue channel for original authors; at the same time, as a solid shield, it also protects the digital copyright of original authors. We believe that an era that truly belongs to “creators” may have come.

ByteDance × Tik Tok

As an Internet giant that has created explosive short video products such as “Douyin”, ByteDance also tested the waters of NFT through “Tik Tok (Douyin Overseas Version)”. The “Tik Tok” platform plans to tap into NFTs with content from top creators.

Just in October 2021, Tik Tok launched “Tik Tok Top Moments” NFTs, all of which come from content creators on the platform. As a new creator empowerment tool, NFT is a new way for creators to be recognized and rewarded for their content, while also allowing fans to own and collect high-quality works of cultural value.

Besides "cutting leeks", what else can NFT do?

The picture comes from the official website of TikTok

At the same time, Tik Tok, in conjunction with platform content creators, will auction six videos that have had a significant impact on culture as NFTs. For example, rapper Lil Nas X’s song “Montero (Call Me By Your Name)” has formed a trend on the Tik Tok platform. There are more than 2.3 million Tik Tok videos around the world using its music clips to create, and Lil Nas X himself became popular from Tik Tok to the real world, so he became the collection object of Top Moments. By encouraging high-quality content creation, it will help to promote and lead the development trend of social culture.

In an interview with The New York Times, Tik Tok said that the content creator community is the core of Tik Tok, and it hopes to empower content creation through NFT, so that TikTok can always understand and encourage platform content creation in the most cutting-edge way.

Station B × digital native community

In December 2021, Station B also officially started the test of the “High Energy Chain”.

It is reported that the “High Energy Chain” is built for a new generation of applications, culture, games and digital assets, and hopes to create an open, innovative and all-encompassing digital native community. The “High Energy Chain” project launched at Station B in December focuses on the content copyright protection of UP owners.

Besides "cutting leeks", what else can NFT do?

The picture comes from the official website of the high energy chain

Prove the uniqueness and legitimacy of the creator’s content by chaining original works, and show others their NFT collections by creating an NFT collection exhibition hall. Finally, the digital identity, identity information and other digital data created for the user through blockchain technology are permanently stored on the chain, and the ownership of the data is completely owned by the user. In addition, Station B also provides a block browser service. Users can search for transaction hashes, contracts and validators, and transaction records will be displayed under this page in real time.

In addition, Station B has also proposed three encryption technical solutions for users. Currently, the public key is the private key storage solution. In order to help ordinary users improve the security level of private key management, High Energy Chain adopts a design solution that replaces users with centralized management of private keys. Two technical solutions, such as smart contracts and trusted cross-chain, are still being tested.

It can be seen that, as an important underlying technical support, blockchain plays an important role in identity authentication mechanism, economic system construction, and creator value guarantee. Open Sesame × Open Punks

It debuted on September 10, 2021 as the world’s first community-created-driven NFT collectible Open Punks. As an open, community-based and irreplaceable collection of creative works, a total of 10,000 pieces are limited to be issued, and will never be issued additionally. Showcase their potential in artistic creation by giving everyone the opportunity to create freely. In return, they will reap the joy of free creation, as well as the value of the work itself.

Besides "cutting leeks", what else can NFT do?

The picture comes from the official website of sesame

Unlike other NFTs, Open Punks is an iterable NFT, and holders can regularly update their works by constantly polishing their works. However, the serious lack of liquidity is still one of the core reasons for hindering the expansion of the NFT market, and at the same time, it also faces the possibility of shoddy and imitation creations.

Besides "cutting leeks", what else can NFT do?

The picture comes from the official website of sesame

To this end, not only launched an official repurchase plan, but also launched the recruitment of original works to discover more excellent original NFT works and enhance the passion of NFT creators. With the advantages of product design and strong support for high-quality originality, the first batch of 150 Open Punks were launched and sold out in 2 minutes.

The power of waiting time

Verify value

From the above cases, we can see that although the current NFT market is still in the early stage of development, the enthusiasm of many companies to enter the NFT and actively explore is still unprecedentedly high.

It is believed that under the guidance of policies, domestic NFTs will play a huge role and value in more fields such as digital copyright protection, promoting public welfare upgrades, and encouraging author content innovation. It also fundamentally changes the dilemma of the current creators’ difficulty in protecting intellectual property rights, and continuously promotes the legalization of the digital content industry and the upgrading of digital content copyright protection.

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