Baby Shark”, which Musk supports, is the birth of another K-pop?

On June 2, local time, Tesla President Musk tweeted “Baby Shark” has more hits than humans.

Baby Shark", which Musk supports, is the birth of another K-pop?

On June 2, local time, Tesla President Musk tweeted “Baby Shark has more views than humans”. Under his tweet was a link to a YouTube video of Baby Shark. The link shows that the video of “Baby Shark” has been viewed 8.6 billion times, which is more than the total population of the world.

Baby Shark", which Musk supports, is the birth of another K-pop?

‘Baby Shark’ is from PINKFONG, a popular early childhood education cartoon brand owned by online education company SmartStudy. The song was born in 2015 and the dance video was released in November 2016, and is over 2 minutes long.

The lyrics of “Baby Shark” introduce the shark family members “Daddy Shark, Mommy Shark, Grandpa Shark, Grandma Shark”, and each paragraph is followed by a humming of “Doodoodoodoo”.

Because of its simple lyrics and magical melody, the song has created a trend of “Baby Shark Challenge”. Fans from Southeast Asian countries uploaded videos of the dance, and later it started to rise in Europe and the United States.

Baby Shark", which Musk supports, is the birth of another K-pop?

The song was used as the opening act on the final episode of the British show “X Factor” in 2018, and was also performed by Kylie Jenner and Travis Scott, who have a large social media following, at their daughter Stormi’s birthday party in 2019. In addition, a large number of Korean stars have also performed this song in public.

Baby Shark", which Musk supports, is the birth of another K-pop?

△MAMAMOO performance baby shark

Baby Shark", which Musk supports, is the birth of another K-pop?

△ GOT7 performs Baby Shark

Lee Sung-bok, president of the Korean Children’s Composers’ Association, said that the lyrics that incorporate three generations of the shark family are significant to the success of the song and that children love “Baby Shark” because of its simple and repetitive rhythm.

Lyricist Jin Jin said, “This song fulfills the purpose of a professional songwriter. The most important thing a pop song needs is an awesome chorus part. And it has repetition, “doodoodoodoodoo” is a global and international language, there is something related to it in any country”.

The hit “Baby Shark” has been on the Billboard 200 album chart for eight weeks and the Billboard HOT 100 singles chart for 20 weeks. The simple lyrics make it easy for children to sing along and create related versions, and SmartStudy says there are now more than 100 versions of “Baby Shark” in 11 languages.

In 2020, “Baby Shark” became the number one viewed video on YouTube, surpassing the Latin music video “Despacito”. The company has also produced many related peripheral products, such as apps and audiobooks, and also launched the “Baby Shark Live” tour.

Baby Shark", which Musk supports, is the birth of another K-pop?

This song is not only popular among children’s age group, but also known by many K-pop fans because of the large number of Korean stars’ covers.

The girl group Red Velvet has not only covered the song in private live broadcasts, but also performed it in concert. When the group released their album “Summer Magic-Summer Mini Album” in 2018, the lead single “Power Up” also included shark movements in the choreography.

Baby Shark", which Musk supports, is the birth of another K-pop?

In addition to this, the Korean version of the song was released with many Korean singers as an official collaboration. The version covered by Yoon Jong Shin was performed in a pop singing style, Eddy Kim performed it in a self-playing style, and GiantPink and Boi B released a HipHop version.

Baby Shark", which Musk supports, is the birth of another K-pop?

Linking up with Korean singers has given the song a bigger boost, and PINKFONG has become familiar with how combining with K-pop can extend more in terms of song promotion.

Last month, PINKFONG collaborated with SM’s boy band NCT Dream to release “Dinosaurs A to Z,” a song that focuses on introducing dinosaur names that start with 26 letters of the alphabet. In addition, PINKFONG also released a children’s version of NCT Dream’s newly released album title song “Hot Sauce”, which made many NCT Dream fans cry out for cuteness.

Baby Shark", which Musk supports, is the birth of another K-pop?

Ryan lee, co-founder of the company, said that unlike traditional children’s songs that are usually slow and calm, we are providing a new generation with songs that can appeal to any ethnicity and are more optimistic and energetic.

The tweet from Musk sent shares of SmartStudy’s second-largest shareholder, Samsung Publishing, which has more than tripled since the song went viral in 2018.

Baby Shark", which Musk supports, is the birth of another K-pop?

With a total of 48.9 million subscribers to PINKFONG’s English channel and 80 million total subscribers to the brand, many speculate that PINKFONG is working to advance to a brand like Disney.

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