Are those internet folks who flooded into Web3 okay now?

The rapid development of Web3 attracts waves of young people, and there are also Internet people who have been riding horses in large factories for many years.

More than half of 2022 has passed, how are the former Internet people of All In Web3 doing now? This time, we interviewed friends of bfrenz, including operations, design, R&D, and products.

In the face of Web3 employment opportunities, personal growth and other issues, everyone brings different opinions, which can be described as a large-scale “Web2 to Web3” thought exchange and collision meeting.

It is hereby stated that this article is only a discussion of opinions based on personal experience and does not represent a “standard answer”.

The following, enjoy:


Eva, who worked for an Internet beauty company

Web3 Age: 10 months

Current Occupation 1: Web3 Marketing Operations

Current occupation 2: child mother


Just now, my old club group exploded, and the financing was successfully completed! Everyone is happy for the old club, including me of course. 

The world of Web3 is talking about consensus, and participating in it is equivalent to being the “investor” of the project, laying out in advance, and paying attention to the development of the project. If the project develops well, our investment will also gain a “premium” from it.

a beautiful encounter

Actually I didn’t join Web3 very early. When NFT was very popular in October last year, I just left and saw the relevant news.

I was studying art overseas, and the news of NFT seemed to rekindle my deep love for art. Later, I bought some NFTs and joined the holder group and interest group. I met the Co-Founder of a project when I met with a netizen. At that time, he happened to have a vacant position and was willing to teach Web3 newbies like me with zero experience. I think it was a coincidence that I entered the Web3 circle.

Web3’s “0 to 1”

In the past 10 months, I feel that I have changed quite a lot.

Last year, I was still in a state of not knowing anything. I learned to register various accounts, buy coins, and learn to trade. At work, the company has also given me many opportunities to improve myself, from preparing product copywriting, to formulating Twitter/Discord operation strategies, cooperating with other project parties to organize publicity activities, cooperative lottery, AMA hosting, etc., step by step .

I am responsible for the domestic market at Web2, while Web3 is more for overseas. Here I need to learn to operate Twitter and Discord from scratch. These are pretty big learning agendas. For example, in Discord’s operation and learning, I will list the basic framework first, and then fine-tune the modules and activities according to the characteristics of my own products. By the way, in addition to this, we have to study all kinds of robots (haha).

In my opinion, Twitter is used to attract traffic. For example, if you hold a Twitter event with other project parties and invite well-known guests to an AMA, you can have a better traffic drainage effect. Of course, content selection is also very particular. If the audience thinks they can gain something from this AMA, they will naturally come to listen and even actively promote it. Like our previous security-themed AMA, we invited SlowMist and some well-known bigwigs in the security field to chat with our Founder, because the content is very practical and dry, nearly 2,000 people came to participate in this AMA, and we will also be in Galaxy Post some OATs and go to Mint after listening to the AMA. Such a model can smoothly drain traffic from Twitter to Discord. Although everyone may have been trying to scour the wool at the beginning, Discord operates well and can completely retain users. In a word, Twitter is for drainage, and Discord is for retention.As for operations, the work here is very detailed, and the workload is really heavy.

The so-called “core competitiveness”

If you ask me, do English skills and technical skills matter? I think it’s important, but not the most important.The most important thing is, self-motivation, you have to be really determined to come into Web3, this is the most important thing. To sum up, it is 5 words: firm, no limit.

Although I have lived overseas, I haven’t used English very much for 5 years after returning to China, and I also relied on a lot of translation software when I first started working on Web3. How can I improve my English skills? I also get used to listening to English AMAs when I commute to and from get off work. I listen more to what Europeans and Americans say. It doesn’t matter if I don’t understand what I don’t understand. I’ll feel it when I listen to it more. Even one day, you will suddenly feel that you are “enlightened”. This kind of feeling fantastic!

In addition to self-motivation, a “long-term build” mentality is important.

This is the same not only for Web3, but also for all industries. You can’t always think about “getting rich overnight”. You have to have a long-term plan for your career, so that you won’t be easy to FOMO. In the Web3 circle, ups and downs are all too common, and this is also a test of one’s own mentality. Don’t think I’m confused and anxious right now. It doesn’t matter if I don’t have All In Web3 for the time being. You can play part-time or go to the community, listen to podcasts, read white papers, read articles from industry experts, etc. There are many ways, in short, don’t In order to make quick money, it is really to lay a solid foundation, and gradually there will be a job that suits you. When I start to have experience, I can tell some of my thinking logic in Web3, and even lose a lot of money by frying small pictures, but you have summed up useful experience. Once you reach this stage, I believe it is not difficult to find a Web3 job at all. , it came naturally.

When women meet Web3 

Now many post-95s and post-00s enter Web3, and the overall feeling is very young and energetic. But as you may not guess, I’m already a mother of a child. As a woman, I’m so happy to have met Web3 and it has allowed me to find a balance between family and work.

Now my job only needs to deliver results, I don’t need 996, I don’t need to spend a lot of time dealing with interpersonal relationships or a lot of meetings that lead to mental exhaustion, and I can even apply for telecommuting. This gives me more time to take care of my family, and I even have the opportunity to be a digital nomad in the future, and I can also take my child out, work during the day, and play with him at night.

I like the free working state of Web3.

If you want to communicate with me in depth, you can find me on Twitter: @evaevawava, and I will often share my daily life.

Are those internet folks who flooded into Web3 okay now?


Carl, who was in charge of visual design at the Internet company

Web3 Age: 6 months (excluding 2 months of “zeroing out” currency speculation experience)

Current Occupation 1: NFT Project Product Design 

Current Occupation 2: Part-time Multiple Project NFT Design

It’s so cool to have multiple jobs!

For this part-time project, I drew #1035-1535, as well as a Rainbowbaby, a babyape, a skeleton, and a Shiba Inu, all in pixel style. There are also two projects in my full-time company, but my company belongs to a semi-anonymous team, so I won’t disclose too much information.

At the end of last year, NFT became popular. For many designers, it was like finding their own “second curve of work”. I myself ran a personal brand and sold digital collections on NFTCN this year, and I also ran a community of several hundred people at that time. Now the domestic digital collection platforms are very sluggish, my project is still online, but it belongs to the Buddhist department and sold out one by one.

The transition from visual design to product design

Although my Title has changed now, the working mode is the same as before.

The product design of the NFT project is mainly responsible for the logic of the NFT hierarchy, including: properties rarity, generation tools, etc. The expansion is to test the order and compatibility of each layer, and minimize the rate of penetration of the final graph. You may not know that the NFT wear rate is actually very high. Now the finished NFTs you see in OpenSea have been carefully selected. In the early stage, we will delete a lot of unsightly, similar, and wearables. The finer the style of painting and the more varied the shape of the NFTs, the higher the wear rate, and there is obviously a lot to adapt to like Azuki. Design-related work is mainly to output some operational materials, such as: MEME, Erchuang, etc. 

Are those internet folks who flooded into Web3 okay now?

As an App visual designer before, designing the “Pinch Face Avatar System” was a very important work experience for me. What is the “Pinch Face Avatar System”, in the vernacular, it is a bit like a QQ show. But it seems to me now that its essence is actually a set of “NFT character system”.

I think most of the jobs in China have not changed much compared to Web2, but the accepted content has become Web3. There are very few pure Web3 native jobs in China. Unless it relies on smart contracts and operates in the mode of community governance tokens, it is the real “Web3 company”, and there are only a handful of them in China.

Inadvertently planting willows and willows

Entering the Web3 company is said to be accidental, but it is also inevitable.

At that time, I had just left my last company and started to create my own digital collection, called: PXCA, I would like to call it “Pixel Zoo”, and it was very good to publish data in Xiaohongshu. All operations are done by me. 

Are those internet folks who flooded into Web3 okay now?

At that time, an NFT project party found me through Xiaohongshu, and it happened that their project was also pixel style. In fact, in the NFT circle, a lot of collaborations are found in Xiaohongshu. Xiaohongshu is the place with the most picture materials for domestic NFTs. Many NFT designers like to publish on Xiaohongshu.

Sending your own projects to Xiaohongshu may be a good way for designers to attract the attention of Web3 project parties. In fact, there is no essential difference between this and the current “draft”.

Do English and technical skills matter?

This question actually varies from person to person. If it is operated by Discord and Twitter communities, English must be better. If it is development, it must have a technical background. In the end, it depends on the job requirements. At this stage, basic job skills plus certain Web3 knowledge should be enough. It is also impossible for the company to ask you for a design to explain “what impact will the fork of Ethereum 2.0 have”, at most, “what do you think of the future development of NFTs”.

“Don’t think about it, do it!”

If you really want to get into Web3, the advice I give is to go into a new atmosphere and experience it, and you will know what to do.

For example, the operation of Web2 may be Weibo, WeChat, Xiaohongshu, and Douyin, which is different from the operation methods of Discord and Twitter, which are the main positions of Web3, and there is a certain learning cost.

Regarding the construction of Web3, the easiest way with a relatively low threshold is to buy an NFT, add it to the DAO of an NFT project, and then you can build. It’s more like a group of people get together to do projects through NFT, and the income of NFT goes to the project development treasury. It’s like starting a business, so the sense of participation will be strong. The standard path of NFT often cannot bypass the “four-piece set”: issuing NFT, issuing currency, issuing land, and Metaverse. When the project grows, it is inseparable from the issuance of coins, so you can also have a good harvest while building.

Summarized in one sentence: thinking alone, or “learning” alone is not very effective, and action is relatively more important.

In addition, I recommend some podcasts, you can listen to them: Web3 Random Gate, Web3 101, Buidler Talk, CSS | Explore the wonderful world of Crypto, which can be listened to in the Small Universe App.

Last but not least, don’t touch the coins easily, lose money, “getting rich” and “returning to zero” are just one thought. The two-month personal experience of “returning to zero and getting out of the game”, let me warn everyone not to touch this thing .

Is Web3 the New Internet?

Isn’t Web3 the Internet? Then don’t ask in turn, what else is new in Web2’s mobile Internet?

There are still a lot of people asking if they are bullish on Web3. I’m also curious, what’s the point of Web3 that makes people not optimistic? It can only be said that there are many points that are not understood, but there is no need to understand.

research and development  

RoCry, once served as CTO of an Internet company

Web3 Age: 6 months

Current Occupation: Web3 Handyman

I have been responsible for mobile/back-end development in Renren, LeanCloud, WeChat, and BearyChat, and have been a serial entrepreneur for many years. In the last work experience, I was the CTO of a video social product in China. In addition to the implementation of the early version of Android / iOS / Backend, I was also responsible for the development of the company’s overall technical team. At the beginning of this year, he officially joined the Web3 start-up company. Occupation: chores.

Although I do errands (bushi), I still think that the overall Web3 industry is still on the rise, and there should be good prospects. At present, it is still early days, and the buidler class is more popular, such as programmers.

What capabilities are there to migrate to Web3?

In my opinion, the most important thing is curiosity. There is no difference between Web2 and Web3 positions, and almost all abilities can be used. In addition, English is definitely needed, otherwise a lot of information will not be available first-hand. (In fact, many emerging industries are) whether you have a technical background or not, it depends on your strengths and interests.

Tips for new Web3 professionals

If I were to give some small advice, what I would say is: don’t follow the trend, have the ability to think independently.

I heard that some students want to quickly participate in the construction of Web3. I think everyone can start from the user, start with some suggestions, and gradually penetrate into the core organization.

In addition, I recommend a few more books, it is always good to read and think more:

  • Darren Lau, Sze Jin Teh, Christian Kho, Erina Azmi, TM Lee, Bobby Ong
  • How to DeFi: Beginner, by Darren Lau, Sze Jin Teh, Christian Kho, Erina Azmi, Benjamin Hor, Lucius Fang, Win Win Khor
  • Blockchain and the Rule of the Masses, by William Magnussen
  • “Blockchain Core Technology and Application”, Author: Zou Jun / Yu Bin / Zhuang Peng Xing Chunxiao
  •  “Blockchain in Action: From Technological Innovation to Business Model” by Mao Zhihong, Chen Jun

Pinlin, who was responsible for client R&D at an Internet company

Web3 Age: 6 months

Current Occupation: Web3 product client development, smart contract development

I am a client-side developer and have more than ten years of work experience. It took me half a year to contact and join the Web3 industry. I will introduce the Web3 industry more from a technical point of view.

How do you view the employment prospects of Web3?

The Web3 industry is currently one of the most active financing industries in the country and even in the world. Many new start-ups and large companies have begun to invest a lot of resources in the direction of Web3. Personally, I think the employment prospects of the Web3 industry are relatively optimistic.

What job opportunities are there at Web3?

The job requirements in the Web3 industry are actually not very different from those in the traditional mobile Internet industry. I will summarize what I know.

  • Technology categories: client, front-end, back-end, operation and maintenance, data analysis, blockchain protocol, blockchain application (smart contract), cross-chain blockchain, among which blockchain protocol and application jobs are hot, There are many people entering. In contrast, client-side development will be in short supply, because more and more projects need to develop mobile applications to popularize.
  • Product category: product manager, project manager, product operation, etc.
  • Administrative human resources: administration, finance, HR, headhunting, etc. supported by telecommuting.
  • Art: UI/UX design, NFT design, 3D modeling, musicians, etc.

Because of the decentralized nature of Web3, office locations and cultures are becoming more and more decentralized, and telecommuting is becoming more and more frequent. Therefore, it is also very important to provide administrative support for telecommuting, such as how employees in different locations pay five insurances and one insurance. Funds, personal taxes, whether a relatively fixed office is needed for regular meetings, salary distribution for new types of organizations such as DAOs, etc. These issues need to be constantly explored and solved. This well-done company will have excellent talents. great attraction.

Do English and technical skills matter?

At present, Web3 is still a large proportion of technology-driven, and it is easier to enter Web3 with a technical background. Of course, students who can quickly understand the various concepts of Web3 are fine even if they have no technical background. Now there is no shortage of learning resources such as popular science videos and articles.

For English, because the origin and popularity of Web3 are still mainly in Europe and the United States, it is very important to be able to understand English documents and articles. If the English level is not enough, there may be a lot of information gaps. Further, if you want to mix into the core Web3 circle, you must have the ability to write and speak English.


Kent, formerly in charge of product at an internet company

Web3 Age: 6 months

Current Occupation: Web3 Product Manager

I am an Internet product manager with experience in several social product projects. I started working with Web3 at the beginning of this year, and now I am involved in a Web3 social project under development. .

Why am I bullish on the Web3 social project?

Both the Internet and the mobile Internet have brought new product opportunities due to the update of the underlying technology. The underlying technology of Web3 is blockchain, and data storage and exchange can be decentralized, such as the financial protocol uniswap for exchanging cryptocurrencies, or the decentralized lending protocol aave based on Ethereum, showing that DeFi does not have a central regulatory agency. the feasibility of operating below. Therefore, in other scenarios such as social products, the storage and exchange of underlying data is also fully capable of building new platforms and user organization forms without the constraints of the traditional Internet, which is the relationship chain and information exchange often referred to in social products. Innovative technological change, namely decentralization, is another way of saying that code is law.

Web3 is also known as the Internet of Value. The value can be tokenized, and the value is directly transmitted through the network. The blockchain is a natural consensus of value transmission, and there is no need for a centralized institution to obtain a license or regulatory consent to establish a financial network. The blockchain is easier to help Products and individuals gain value and exchange value. This new value exchange method determines the possibility of forming new social relationships. For example, we see the new organizational form of DAO, which means that a new social platform appears in the blockchain. superior.

The above two points constitute a transformative opportunity for the Web3 social industry in terms of technology and requirements, and our new project is also related to this.

What abilities does Web3 need to enter the game?

Currently, Web3 is in its early stages, and the basic protocols and facilities are still under construction. To enter Web3 from the traditional Internet, the first thing to understand is the technical framework of the entire Web3, which I think is very necessary. The learning process can be viewed according to the level of “public chain-protocol-application”. A horizontal comparison of different public chains will find that the entire structure is very similar, and the applications of each public chain are implemented based on the protocol of the chain. If you are engaged in product research and development, you need to know at least Bitcoin and Ethereum.

Ethereum has a vertical understanding of smart contracts, the most commonly used ERC protocols, DeFi and various DApps. After having an in-depth understanding of Ethereum, looking at other public chains according to the level of “public chain-protocol-application”, you will find similarities in the patterns, which are essentially the same. At present, most projects of Web3 belong to the stage of “protocol as product”, which requires technical background and English ability to deeply understand the principle behind it and read English documents. There are many well-organized notions in the community that can be used as data indexes, or go to bilibili to search for some blockchain-related videos to learn. The difficulty of Web3 learning lies in the explosion of information, which requires an outline and a clear path to classify knowledge.

What kind of product manager does Web3 need?

There is currently no template to refer to. I have experienced the early stage of the mobile Internet, when the PM of an App was the person in charge of the product/company. I think Web3 is currently in need of such a person, who has the ability to judge the product direction, understand the technical feasibility, can draw interactions, and can give PM for early promotion of products. When the mobile Internet develops to a mature stage, the PM’s job is no longer the same as the previous product CEO. It is subdivided into positions such as interaction/operation/data/commercialization/middle-office. Different PMs see the product side. Now Web3 products The corresponding positions that can be provided are relatively junior, or not yet available.

Web3 is in such a startup phase, and it’s a golden age for PMs looking to do early work on products.

Do you really want All In Web3?

Since this year, many Internet people want to All In Web3, but there are very few opportunities for most people to All In. Instead, I feel that I can join one or two projects/DAOs in the role of a participant, feel the atmosphere and way of doing things in Web3, and then determine my career development based on my own advantages. Finally, list a few roles that I see suitable for non-technical people:

  • Product experience optimization: Most of the current Web3 projects are led by technical personnel, both user experience and interaction design are very Geek, and product managers can propose optimization solutions from the perspective of a novice user.
  • Community operation: You must be familiar with private domain traffic, and when it comes to Web3, it becomes community operation. Knowing users and getting in touch with everyone can bring considerable new additions to the project.
  • User growth and fission: New technologies require means of dissemination, and methods such as user pull and fission are also suitable for Web3 projects to obtain traffic from the traditional Internet.
  • DAO construction management: Product managers and project managers have strong communication skills, and can help DAO to build an efficient and open management method, using various tools (such as Notion) to make DAO transparent.
  •  Business cooperation: The Web3 project is currently a hot topic, and the combination with traditional brands can drive the brand image upgrade.

at last  

Looking at the leopard in the tube, you can’t actually see the whole picture.

This article looks at Web3 from the perspective of four completely different positions, hoping to bring more new clues to help you understand the Web3 industry and career needs more comprehensively.

As mentioned at the beginning of the article: This article is only a discussion of opinions based on personal experience and does not represent a “standard answer”.

Because in my opinion, there is no such thing as a “standard answer”. But what we can do is to unite, find our peers on the Web3 path, and explore this new world together, can’t we?

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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