Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

Creator of Apple Watch

Foreign media said that Apple continues its work on self-driving car technology, and it is transferring one of the company’s most well-known executives, Kevin Lynch, to the Project Titan team. In 2013, Lynch joined Apple and created a new generation of Apple Watch.

Apple is in another executive shuffle…

According to people familiar with the matter, Apple’s vice president of technology Kevin Lynch (Kevin Lynch) has accepted the new appointment to take on the new role of Apple’s car project Project Titan.

For a long time, Kevin Lynch has been responsible for the development of Apple Health and Apple Watch.

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

Creator of Apple Watch

Lynch is the key designer of Apple Watch and has been one of the most eye-catching Apple leaders at WWDC and Apple’s various product launches.

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

In early 2013, Kevin Lynch received an olive branch thrown by Apple.

The interesting thing at the time was that Apple didn’t say what it wanted him to do. The company’s confidentiality policy is so strict that Lynch only knows that his title is vice president of technology, and he will be engaged in a brand new job.

Before accepting Apple’s offer, Lynch worked at Adobe for 8 years as the chief technology officer, where he helped launch Creative Cloud, a series of applications for photography and other applications.

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

During this period, the most famous thing he did was publicly criticizing Jobs for refusing to support Flash video on the iPhone.

Since then, he was responsible for software development at a similar company Macromedia, which was acquired by Adobe for $3.4 billion in 2005.

Why would Apple invite him?

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

At the time, Apple’s senior vice president of design, Jony Ive, asked them to develop a revolutionary device that could be worn on the wrist.

Many people think that this is either an arrogant assumption or a reasonable expectation.

But it is impossible. In the past few years, Apple has transformed three important consumer electronics products.

In those days, MP3 players already existed, and the advent of the iPod still made you want to stop.

The iPhone transformed the smartphone from a business device into a pop culture symbol.

The iPad brought tablets from the edge to the mainstream, surpassing the efforts of companies such as Nokia and Microsoft in the past years.

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

In the fourth wave of offense, Apple chose the watch.

Lynch helped Apple transform the product from an idea into a reality and defined a new product category, namely “wearable devices.” This is largely considered to be indispensable.

In addition to being in charge of WatchOS, Lynch is one of the few vice presidents who helps Apple formulate its medical strategy.

Now, this product category brings in billions of dollars in revenue for Apple every quarter.

The report did not disclose what related work Lynch will be responsible for in the automotive project.

Recently, Apple’s automotive product development was led by John Giannandrea, the company’s head of AI.

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

People familiar with the matter said that Lynch’s work in the automotive department began a few months ago.

But his title of vice president of technology has not changed, and will continue to participate in Apple Watch and health work.

Evan Doll, the company’s director of health software engineering, appears to be assuming part of Lynch’s responsibilities on the team.

Apple’s top executives are changing blood, and the car can’t be stopped

Recently, Apple has undergone many senior management changes. 

About a year ago, Philip Schiller, long-time vice president of global marketing, resigned most of his duties and was replaced by Greg Joswiak. 

Jony Ive has been the chief designer of many Apple products over the years and a close friend of the late former CEO Steve Jobs. He left the company last year to establish himself.

According to reports, the head of hardware Dan Riccio has left his senior position at the company to directly supervise Apple’s mixed reality (AR/VR) work.

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

Now, Apple’s strategy is mainly aimed at Apple Car.

As early as 2014, Apple established a project team called Titan, and gathered more than 1,000 employees to prepare for the production of a pure electric vehicle that competes with Tesla in a mysterious place near Apple’s headquarters .

But the progress of the project apparently did not expect so smoothly, after a series of management turmoil and other problems, the project was shelved, while severance several hundred employees.

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

Just last month, three executives of Apple’s autonomous driving department left one after another.

They are Dave Scott (Dave Scott), Jaime Waydo (Jaime Waydo) and Benjamin Lyon (Benjamin Lyon).

Apple car is difficult to give birth? Apple CTO will join the car team, once created the Apple Watch

Jaime Waydo

Currently, Apple is in the stage of sourcing parts for Apple Car, contacting suppliers and looking for manufacturing partners.

This means that Apple Car needs practical help from more experienced executives within the company.

This time, does the addition of Lynch, the founder of Apple Watch, bring different excitement to the development of Apple cars?

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