With the official change of Facebook’s name to Meta, Facebook’s layout in the past 7 years has not disappeared, and the flywheel effect of the Metaverse is becoming prominent. In the foreseeable future, Metaverse will rapidly expand into an industry with a market value of hundreds of billions of dollars. We can compare it horizontally with online games. The current online game industry has grown into a giant market with a market value of hundreds of billions of dollars.Obviously, Metaverse is more imaginative than online games, and even breaks through the concept of games, making game life possible. They are likely to subvert our imagination of traditional games in the future.
Analysis of Encrypted Metaverse
The term Metaverse originated from the novel “Avalanche”, but it doesn’t stop there. Works such as “The Matrix”, “Ghost in the Shell”, “Ready Player One”, and “Black Mirror” also contain metaverse. The concept of the universe. As the greatest “metauniverse” conceptual IP in 27 years, “The Matrix 4” was released some time ago, and the film and television circles once again set off a discussion about metauniverse/brain in a tank and metauniverse infinite dolls. (The background of The Matrix is based on the 22nd century, when the earth was ruled by robots, and humans used their own bodies to provide energy for robots; humans live in a virtual world Matrix built by robots. But human memory is erased, I don’t know the truth about my life in the virtual world at all.)
Basically, the Metaverse can be considered as the fusion of the virtual world and the real world, just like the virtual world in The Matrix, and it will be a persistent, decentralized three-dimensional virtual world. After Epic’s “Fortress Night” and Roblox exploded, the concept of Metaverse returned to people’s field of vision. Since then, the Metaverse has become a big fire, and 2021 has also become the “first year of the Metaverse.”
The New Media Research Center of Tsinghua University believes in a research report that the predecessor of Metaverse can be understood as an open multiplayer game. “Second Life” is a phenomenon-level virtual world released in 2003. It has a strong world editing function and a developed virtual economy system, attracting a large number of enterprises and educational institutions to settle in it. The development team stated that this is not a game because “there are no conflicts that can be created, and there are no artificial goals” in which people can socialize, shop, build, and do business. Before the birth of Twitter, newspapers such as BBC, Reuters, and CNN used “Second Life” as a publishing platform. IBM also bought real estate in the game, built its own sales center, and even Sweden and other countries also established virtual games in the game. Embassy.
To sum it up, the Metaverse is a fusion of the universe, fusing reality and virtuality; the Metaverse is a super-universe, transcending the real world. Metaverse ≠ virtual world, but Metaverse = virtual world + real world.
The Metaverse has four main characteristics, which are also the reason why the Metaverse can be recognized by the general public.
(1) Persistence : The Metaverse will never die, just like the DeFi protocol, it can survive indefinitely without being monopolized by a single centralized institution or organization. In this virtual world, everyone’s assets and achievements can be accumulated, and will not disappear because a game manufacturer closes down.
(2) Interoperability : Since the codes are all open source, the Metaverse World can impart interoperability to the data, digital assets, and content produced by people using the product in each experience. From the user’s point of view, the props and equipment we obtain in each different game can be transmitted to friends in a more convenient way, or traded with other players in different shopping malls.
(3) Governance and return to the community : Like DAO (Decentralized Autonomous Organization), Metaverse can also go beyond geographic restrictions and share the virtual world with players from all over the world who want to participate in the ecology. The concept of governance allows players to gather a stronger centripetal force, carry forward the Metaverse, and create an experience environment for positive feedback.
(4) Economic benefits : Just as Axie Infinity has developed ecosystems such as game guilds, scholarship programs, and rental services, the virtual world in the metaverse will inevitably derive more different economic behaviors such as leasing, selling, and buying.
In last month’s “Metaverse Report”, Gray divided the existing Metaverses into two categories, one is the Web2.0 closed enterprise metauniverse, and the other is the Web3.0 open encrypted metauniverse. . Simply understand, the first type is centralized ownership and control by large technology companies, and the second type is jointly owned and controlled by global users.
As we continue to leap into the new era and our interaction with the Internet continues to expand, Metaverse is expected to become the pioneer of Web3.0.
In this article, we will explore together, in the “first year of the Metaverse”, how is the development of the encrypted Metaverse ecosystem?
Virtual world (basic)
Sandbox runs on the Ethereum blockchain. Players can use creativity and imagination to freely transform the virtual world, and customize it according to their own wishes while cooperating with others. Sandbox has launched P2E activities, in the virtual world, players can spend time completing a series of tasks to earn assets. It is worth noting that SandBox received US$93 million in financing a month ago, led by the Vision Fund of Japan’s SoftBank.
Decentraland was originally created in 2015, launched its beta version for the first time in 2017, and gradually became one of the most powerful Metaverse projects in the NFT wave in 2021. Users can buy land, visit buildings, walk around or meet people in it. Decentraland has become a popular gathering place for the Metaverse of the crypto world. It is worth noting that the Caribbean island nation of Barbados (Barbados) Ministry of Foreign Affairs and Foreign Trade has signed an agreement with Decentraland to establish a digital embassy.
Cryptovoxels is a hard-core virtual world built on Ethereum. Players can buy, sell and build virtual art galleries, shops, and anything you can imagine in this world. It also has built-in editing tools for the virtual world and real-life avatars. And text chat function. Although it is still a relatively basic 3D stereo pixel game, most of the basic functions are still available, such as basic construction, character changing and color changing, etc. The gameplay is relatively free. Every element in this world is an NFT, including name decoration and behavior trajectories, so the process of the player’s game is actually the process of generating an NFT in the world of CV.
Bloktopia is a virtual skyscraper built on Polygon. In this virtual world, players will be teleported to an immersive virtual world where they can buy, sell and lease virtual assets, and get more sources of income. For example, playing games, token collateral and advertising revenue. In addition, they can also access virtual events, galleries, shops, and have direct access to the education and learning tools of the top figures in the encrypted world. The skyscraper has 21 levels, paying tribute to the total amount of 21 million bitcoins, and each level has special facilities and functions designed to enhance the experience of each player.
Somnium Space is an open and permanent VR world based on Ethereum. Its ultimate vision is to become a virtual reality world similar to the one created in the movie “Number One Player.” Kinds of facilities, imported goods, sales, etc., and can make a profit. Everything in Somnium Space will be completely shaped by the player.
HighStreet is building a VR world that will serve as a bridge between the virtual world, real life and the Internet, including consumer goods, games, etc. HighStreet hopes to redefine product consumption and how the market should sell these virtual products in this mixed life of the real world and the virtual world. Highstreet also hopes to ensure the liquidity of all buyers by pricing products based on DeFi, introduce DeFi into the world of luxury goods and collectibles, and ensure fair and transparent transactions.
It is worth noting that HighStreet completed the second round of financing led by Animoca Brands in October. In addition, Animoca Brands, as the top game studio in the blockchain world, will allow assets in its projects to span the world of HighStreet.
MeSkullz wants to build a VR virtual world where users can interact socially, play games, and build communities. MeSkullz regards the NFT as the connection point between the virtual world and the real world. It can be used as an avatar or digital data in the virtual world. Each NFT (character) is composed of famous works of art today. It is unique and corresponds to the virtual world. 3D avatars. The project is currently not online and is still in the pre-sale stage. However, from the modeling shown on Twitter, MeSkullz is closer to a pixel-style open game like Minecraft. The modeling of the characters is very detailed and worthwhile. pay attention to.
OVR is a decentralized platform for the Web, and its purpose is to combine the real world with the virtual world with the help of augmented reality technology (AR). The platform is composed of 1.6 trillion unique hexagons, called OVRLand, which can be purchased through auctions, or decentralized transactions or leased. Each OVRLands is a 3D environment that can host games, events, and tournaments, allowing users to independently create digital experience content from static 3D works to virtual stores, AR advertisements, artificial intelligence virtual assistants, etc. through the SDK, allowing users to use smartphone applications. Explore and experience these AR content in the real world to create your own Metaverse.
CEEK is an award-winning, premium social virtual and augmented reality experience (AR) developer that aims to provide creators with the tools they need to generate new revenue streams from the digitalization of their art. For example, helping music artists, athletes, event creators and producers create fan-oriented experiences. CEEK currently provides many immersive VR experiences in the virtual world in “CEEK CITY”, including theaters, concert stages, sports centers, party lounges, etc. Users can use CEEK Token to vote for content, control programming, and more.
Nouns3D is a developer focusing on augmented reality technology (AR), aiming to create a virtual pet world called Tamagotchi, where users can feed, play, and grow with their pets. Nouns3D uses the GLB model to realize the transferable format of storing the 3D model in GL, and has issued 10,000 3D NFTs. With the help of AR technology, 3D NFT will appear in people’s daily life through applications. In addition, Nouns3D also tends to be social, each 3D NFT can be changed to the user’s name, which can play an important role in the virtual pet world.
At present, the NFT with 7000 ID before minting can generate 10 $NOUN Tokens every day for the next 5 years, that is to say, users can use $NOUN to redeem a new NFT for free in the subsequent development. The NFT will be issued at 8 a.m. Beijing time on January 8, 2022.
Axie Infinity is a Pokemon-like NFT game. Users can collect, cultivate and fight iconic Axie monsters through tradable and sold NFT game assets to gain glory and profit. Axie Infinity is not only the largest Ethereum game, but also one of the most commonly used applications of Ethereum. As a pioneer in the field of blockchain “golding”, this summer fired the first shot of the NFT and GameFi frenzy, which also enabled blockchain games to enter the stage of frenetic development in the past few months.
Star Atlas is an MMORPG game based on the Solana public chain, which will be built on the Unreal 5 engine. In the distant future of the game world, there have been three major factions: (1) the MUD country ruled by humans (2) the ONI area controlled by an alien race consortium (3) the Ustur area controlled by sentient robots. These factions are preparing to compete for resources, territory and politics. As a citizen of Star Atlas, players will have the ability to influence the outcome of this interstellar conflict, and at the same time will be able to receive rewards for different contributions of players.
It is worth noting that the game has more than 30 professional development members, who have decades of experience in game development, and have participated in “Star Citizen”, “Horizon: Looking Forward to Dawn”, “The Sims Series”, and other games Development and production of films such as “Captain Marvel”, “X-Men: Black Phoenix”, “Spider-Man: Day Away from Home”.
My Nighbor Alice
My Neighbor Alice is a multiplayer interactive game, similar to “Animal Crossing Friends”. The background of the game is set on an island located in the Lummelunda archipelago, where animals and humans are good friends and live together peacefully. Players enter the game to obtain a piece of land and become Alice’s neighbors, they can freely use their creativity to design and decorate this land (decorative elements include buildings, vegetation, furniture, livestock, etc.). In the course of the game, players can get rewards after completing daily leisure activities (such as fishing, insect catching and beekeeping, etc.), which can be used to purchase game props and build their own land.
Fan economy (fan interaction)
NBA Top Shot
NBA Top Shot is a game that focuses on NBA NFT card collection jointly launched by Dapper Labs and the NBA League. Based on the Flow public chain, the card content is mainly the iconic actions of some star players. NBA fans buy, sell, trade, and collect digitized iconic moves of the season.
It’s worth noting that NBA Top Shot has also received investment from multiple NBA stars. In addition, NBA Business Director Josh Goodstadt once stated: “The Association believes that blockchain technology creates truly unique products, and fans can be in an interesting environment. Collect, manage and interact.”
Chiliz is a blockchain ecosystem built for sports and entertainment. Chilliz can enable sports teams and other organizations to create their own fan tokens and use fan tokens as a medium of exchange within the community. Some of the well-known partners include several large football clubs, such as Barcelona Football Club, Paris Saint-Germain Football Club and Juventus Football Club, which have all issued their own fan tokens. These tokens can be traded on Chilliz Exchange. In addition, the in-app experience allows organizations to use the Chilliz blockchain and activate their offline fan base through merchandise, gifts and exclusive experiences.
Heir is a decentralized fan interaction platform jointly launched by basketball legend Michael Jordan and his son. It is planned to be launched in 2022 and aims to build a bridge between athletes, “cultural creators” and fans around the world. The platform will be based on membership. NFT, as the backbone of the new digital experience Heir seeks to achieve, will help athletes use the advantages of Web3 and Solana public chains to connect with fans, including through the use of NFT and “assembly” to provide exclusive experience and Direct way of product launch.
Heir will be led by co-founders Jeffrey Jordan, Daniel George (Nike, FIFA, Rakuten) and Jeron Smith (Nike, Sony, White House Office of Digital Strategy). Briana Richardson, vice president of operations at Robinhood and Bain, is also in the lead.
Trading platform (virtual asset trading)
OpenSea is currently the world’s largest comprehensive NFT trading platform. Users can cast, display, trade, and auction NFTs on the platform. OpenSea is the most important part of the NFT ecosystem, and its Ethereum NFT transaction volume accounts for approximately 98% of the market transaction volume. According to the survey, the current minimum price of Decetraland and Sandbox virtual land on Opensea has exceeded US$10,000.
Magic Eden is an NFT trading platform. Because it is built on the Solana blockchain, its silky, fast transaction experience and low transaction fees make it quickly popular. Once online, the transaction volume exceeded 50,000 SOL within 24 hours. According to the investigation, the transaction volume of the virtual real estate 3D Soltower on Magic Eden has reached 190 SOL.
Identity system (required)
The Ethereum Name Service (ENS) allows Ethereum users to create and manage decentralized domain names on Ethereum. These decentralized domains are minted as NFTs, which makes them easier to trade and promote. These NFTs, such as ethereum.eth, make transactions through these NFTs quite simple compared to long alphanumeric addresses.According to Coinbase’s internal discussion notes published in December, it will cooperate with ENS to create an identity system for the Metaverse, making it possible to create an NFT with a name as a unique identity.
BrightID is an Ethereum-based identity system that allows applications to verify that users are not using multiple accounts. It solves the problem of unique identity by creating and analyzing social graphs. Unlike real-world identity systems, it provides online security, privacy, and personal data protection. No one can create multiple accounts. All users have their own unique BrightID. As a result, BrightID may be able to provide an identity portal for the Metaverse world, like a social security number or other government identifiers.
In addition, such projects can also focus on Unstoppable Domains, Litentry, Goldfinch UIDS, etc.
MoonPay is an encrypted payment service provider located in the United States. It builds a payment infrastructure for cryptocurrencies, allowing users to purchase cryptocurrencies using traditional payment methods such as debit cards, credit cards, and bank transfers, including NFT.
In addition, encrypted payment processors such as Worldpay, Simplex, and White are also worthy of attention.
From the current point of view, it seems that most of the Metaverse projects have chosen to deploy on the public chain of the Ethereum blockchain. As we all know, Ethereum has problems such as high gas fees, slow confirmation speed, and block size limitations, which have even damaged the development of some projects on Ethereum. Not only that, it is extremely difficult to deploy complex smart contracts such as purchasing NFTs and minting coins. Sometimes it is even necessary to pay gas fees that are ten times more than in the past. This makes ordinary users unable to bear the transaction costs when conducting small transactions in the Metaverse.
So from the current point of view, due to lack of infrastructure, Metaverse can only stay in the conceptual stage, and many applications cannot be widely used. Therefore, it seems impractical to “rely on” Ethereum, a single public chain, to carry such a large transaction and ecological application of Metaverse. The industry urgently needs to support the development of Metaverse through the coexistence of multiple chains. At the same time, through cross-chain, NFT and other assets can achieve efficient docking, and some Metaverse head projects can also be transported to other blockchains to reach a wider audience of users, and ultimately realize the mutual benefit of the entire Metaverse ecology.
Bearer public chain : Ethereum, Solana, BSC, Flow, WAX, Polygon, ImmutableX, Ronin, etc.
Storage : Recently, a programmer on Twitter wrote an in-depth post about NFT, exploring where NFT actually exists. He found that usually NFT points to storage locations outside the chain. In the metadata, either HTTP URL links or IPFS Hash values are used. If HTTP URLs are used, once the server storing these media is shut down or shut down, these NFTs are nothing but blank. Therefore, IPFS (decentralized storage solution) led by Filecoin provides a decentralized data storage infrastructure for Metaverse. In addition, applications such as Livepeer also provide decentralized video transcoding services for Metaverse.
Rendering : Rendering is the process of generating images, 3D virtual scenes, and videos from the model through software. The calculation is very intense and usually requires GPU to complete. The Render Network is a GPU-based decentralized rendering solution. Users can connect their idle GPU to the network to receive and complete rendering jobs, and users can also get rewards.
Note: This article shows only some of the hottest projects. There are still a large number of high-quality projects waiting for readers to explore on their own in the encrypted Metaverse ecosystem.
Since this year, driven by Facebook, more and more technology companies have announced the exploration of the Metaverse, among which Microsoft, Tencent, Bytedance, Nvidia, etc. have attracted much attention. However, the importance of the blockchain to the development of Metaverse is still seriously underestimated. Due to the differences in the supervision of the blockchain among countries around the world, the blockchain industry is still living in the cracks of supervision, and a large number of technical talents and capital cannot enter smoothly.
The current Metaverse is still a digital world beyond our cognition, and it will also be a glimpse of the corner of the Internet in the future. With the support of the concept of Web3.0, the closed metaverse of Web2.0 is destined to develop into an open encrypted metaverse.
As Phil Spencer, the head of Microsoft Xbox, said: “In the Metaverse, I hope to get the experience I want to have anywhere in the world. I want to experience it with my friends from other places, and let this Realization requires not only a large amount of cloud infrastructure, but also a real openness. This will also help break down barriers that were once considered sacred by giants in the gaming industry.”
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