According to statistics at the time, global sales of the iPhone 6 series exceeded 100 million units. It is the most popular model in Apple’s history. Many users still stick to it. No other generation of products can break the sales record of the iPhone 6 series.
However, with the release of the iPhone 12 series, the iPhone 6 series maintained a record of nearly 7 years but was tied. According to statistics from Counterpoint Research, a market research organization, the iPhone 12 series has sold more than 100 million units worldwide in 7 months, and the overall performance is the same as the iPhone 6 series.
The report pointed out that due to the dismal sales of the iPhone 12 mini, it has slowed the progress of the iPhone 12 series’ global sales exceeding 100 million. Otherwise, it may only take half a year or less to tie the record of the iPhone 6 series.
The brilliant record of the iPhone 12 series
At the beginning of the release of the iPhone 12 series, many netizens said “Thirteen Fragrance”, but it does not seem to be the case now. During the first sale of the iPhone 12 series, it has already scored good results. The report released by Canalys shows that global smartphone shipments reached 359.6 million in Q4 2020, a year-on-year decrease of 2%. Apple’s iPhone shipments in a single quarter hit a record high, ranking first with 81.8 million shipments, an increase of 4% compared to the same period last year.
Previously, Cook said that iPhone 12 sales in China set a record high. Apple’s report for the first fiscal year of 2021 pointed out that the total revenue in the quarter was US$111.439 billion, and the revenue of the Greater China region was US$21.313 billion, which is equivalent to accounting for nearly one-fifth of Apple’s revenue.
According to data released by the market research organization Strategic Analytics, in Q4 2020, Apple’s shipments in the Chinese mobile phone market reached 17 million units, a year-on-year increase of 51.8%.
The data released by IDC shows that in 2020, Apple’s shipments in the global mobile phone market reached 20.61 million units, occupying a market share of 15.9, an increase of 7.9% compared to the same period last year, ranking second. It can be seen that the release of the iPhone 12 series has indeed helped Apple gain more market share.
From the data above, we can see that the release of the iPhone 12 series in both China and the global market has resulted in a surge in Apple’s mobile phone shipments and sustained steady growth.
There are four reasons for the iPhone 12 series to promote the growth of Apple mobile phone sales:
1.5G network. Even the iPhone 11 Pro series only supports 4G networks. In the iPhone 12 series, all four models support 5G networks. It is also the first 5G smartphone launched by Apple.
2. The OLED screen is standard for all systems. The iPhone 11 uses a 720P resolution LCD screen, and the iPhone 11 Pro/Pro Max screen is a 1080P resolution OLED screen. The screen resolution of the iPhone 12 series is 1080P, and the material is also OLED, so the visual experience is significantly improved.
3. Redesigned appearance. From iPhone X to iPhone 11, Apple has not changed the overall design of the iPhone for three years. It has always been a sleek body design. In addition to the iPhone 11 series rear lens module and new color matching, which can improve product recognition, iPhone X And the appearance of the two generations of iPhone XS is basically the same. Until the iPhone 12 series, it returned to the right-angle cut edge design, which can be said to be the biggest change in the appearance of the iPhone in the past three years.
4. Subsidy activities of major e-commerce platforms. Take Jingdong Apple’s self-operated store as an example. During the 618 period, the discount for the iPhone 12 series can be said to be very large. The official price of the iPhone 12 beggar version is 6,299 yuan. After subtracting the platform subsidy, it only costs 5,099 yuan. It’s 1,200 yuan cheaper.
Apple’s new generation of nail household phones was born
From the perspective of product sales alone, the iPhone 12 series may replace the iPhone 6/6S series and become Apple’s new generation of nail household mobile phones. Why do you say that?
First of all, Apple has officially eliminated the iPhone 6 series. Starting with iOS 13, the iPhone 6 series has disappeared from the device compatibility list. In other words, the iPhone 6 series has been listed as obsolete by Apple in 2019.
As we all know, the average service life of mobile phones is about 2 to 3 years. The iPhone 6 series was released in September 2014. It is the fifth year in 2019. Apple should eliminate this product. To be honest, Android phones have been eliminated by manufacturers in three years at most, let alone five years.
For the iPhone 6S series, although iOS 14 still supports updates, the latest iOS 15 no longer supports this model upgrade. Under normal circumstances, Apple’s new system is released earlier than the mobile phone, but the official version push needs to wait until the new iPhone is released. This means that after the release of the iPhone 13 series, the iPhone 12 series will drop in price, and those who are still using the iPhone 6S series may start the iPhone 12 series at this time.
Secondly, the iPhone 6 series is Apple’s first large-screen smart phone. The previous generations of models were mainly small-size screens. The iPhone 12 series is also Apple’s first 5G smartphone, and its sales are the same as the iPhone 6 series. Considering that the iPhone has a five-year lifespan, the iPhone 12 series may become Apple’s new generation of nail users.
Finally, combined with the current breaking news, the iPhone 13 series only supports the 120Hz refresh rate on the Pro two models, and the rest are basically regular upgrades, which can be regarded as minor changes to the iPhone 12 series. There are rumors that the iPhone 14 series will be equipped with a 120Hz high refresh rate screen as standard. If the news is true, the iPhone 13 series is not enough to attract iPhone 12 series users to upgrade their products.
Of course, a small number of users with sufficient budget may buy iPhone 13 Pro or iPhone 13 Pro Max for a 120Hz screen increase. But the iPhone 12 is the main user of this series. Thanks to the optimization of iOS, even if the phone screen is only 60Hz, it will not affect daily use. Therefore, the release of the iPhone 13 series will not have much impact on iPhone 12 series users.
to sum up
In fact, the annual sales of Apple mobile phones are not too bad, because compared to the open Android system, the closed iOS has higher user stickiness. For example, the game party, in a certain or multiple mobile games, even if they want to switch The Android camp, but the game data is not interoperable. The transition from the iPhone to the Android phone is equivalent to restarting all games, and the previous recharged money will also be lost.
In addition, Apple’s ecology is really good. People who are used to it can’t go back, and those who are not used to it are members of the Android camp.
However, there is one point. Although the sales of the iPhone 12 series are performing well, it does not mean that these four models have no shortcomings. For example, the battery life has been criticized for a long time, and it takes about two recharges per day for heavy use; another example is the iPhone 12 series. The internal structure does not do any heat dissipation, so that it will heat and reduce the frequency after playing games for a long time; or the iPhone 12 series does not support higher-power fast charging.
If Apple wants to continue to increase product sales and market share, even if it does not need those fancy innovations, as long as the problems mentioned above are solved one by one, I believe that it will still attract many users to buy their own mobile phones, and at the same time, they will no longer I have been complained by old users, and I hope that Apple can add more snacks to the products.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/amidst-ridicule-and-disapproval-iphone-12-sales-are-catching-up-with-iphone-6/
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