Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

This year’s Cannes Film Festival will come as scheduled in late May. Are you looking forward to the VR movies?

The 2022 Cannes XR Immersive Imaging Unit shortlisted films have been announced on the official Cannes website. During May 17-28, audiences can use mainstream VR headsets such as MetaQuest or VR application platforms such as Steam to log in to the official Cannes XR screening platform VeeRVR and VeeRVR. Alexandria is free to watch.

Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

Since VR films first entered the Sundance Film Festival in 2012, no less than 33 film festivals around the world have opened VR units or VR screenings.

Che Lin, a postdoctoral fellow at the Cultural Research Center of the Chinese Academy of Social Sciences, once said: “This not only reflects the film festival’s acceptance of the VR art form from the perspective of film art, but also reflects the close relationship between the film form and the VR form.”

Judging from the role that film festivals have played in film history, VR is both a window and a forward-looking engine that pushes film to explore and develop in its possible direction.

Watch movies in movies from screen to space 

VR movie is virtual reality movie, which is a kind of human-computer interaction method produced by the innovation of three-dimensional environment constructed by virtual reality relying on computer system and sensor technology. There are considerable differences between VR movies and traditional movies, the most typical of which isthe difference in narrative style.

Different from the narration of traditional movies, VR movies are transformed from a two-dimensional plane space limited by the scene frame to a real-time dynamic three-dimensional space that is not limited by the scene frame. The 360-degree panoramic visual space built by VR movies breaks through the time narrative of a single clue, uses space narrative, and places the audience in the space.

For example, the VR movie “Love in Weightlessness”, which was shortlisted for the 2022 Cannes XR Immersive Imaging Unit, shows the strange scene in the kitchen when a couple quarrels. The girlfriend’s emotional state is highly correlated with the vision in the kitchen. With the collapse of the girlfriend’s psychological world, the knives, cups and plates on the dining table, kitchen cabinets and shelves have been floating and shattered on the ceiling. The audience’s field of vision is flush with the table, observing the couple on the spot and feeling the weightlessness in the house.

Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

Moreover, unlike traditional film editing, VR film narration generally uses dynamic objects in space to guide the audience to complete the switching between scenes and convey the content of the story.

In the VR movie “Dear Anjelica”, the audience entered the little girl’s room and found that she was still asleep. Just as the audience looked around at a loss, a trace of ink extended from the notebook beside the little girl, bypassing the audience and drifting behind her. , the fluttering ink blots arouse the audience’s curiosity about the scene behind them and turn around, and finally fix their eyes on the TV.

Using smooth motion design to transform in the three-dimensional space, so that the audience can naturally enter the next scene, this is a common narrative method for VR movies to switch scenes.

From the audience to the protagonist  , choose the plot in the plot

New narratives bring new audience experiences. In traditional movies, the audience can only follow the narrative rhythm of the film, and the screen pictures they see come from the camera angles chosen by the film creators. In VR movies, the audience has some choices and becomes a participant in the movie world.

In the VR movie “Heartbeat”, the audience will encounter a stationary rusty robot. The audience can choose to put their “heart” on the robot, and the robot with the heart can start to stand up and express their emotions.

Robots build friendships by exchanging hearts, and when the robots fail to make friends and look at the audience aggrieved, the audience feels like they are in the same space as them. Driven by the plot, the audience’s emotional investment continues to accumulate, creating a sense of intimacy with the characters.

Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

In addition, when watching a VR movie, the audience can choose to watch the main plot, or focus on other places in the movie, and can also find the viewing angle by themselves. This allows the audience to break away from the main narrative line of the film, and thus diversifies the narrative of the film.

Produced by iQIYI, the suspense film “Killing the Big Star”, which won the grand prize in the VR competition unit of the 77th Venice International Film Festival, tells the story before the death of the star, and the audience can solve the case according to their own ideas.

The six suspects who have had contact with the star are in the same room and move simultaneously in five spaces including the living room and bedroom. The audience can choose to watch different spaces in the thumbnail of the house, and observe the dynamics of the characters for reasoning.

VR movies imitate the feeling of people browsing around in life, providing a sensory experience for the audience . Not only is it immersive, the audience can also influence the plot development in the film to a certain extent, and even influence the ending of the story, and experience the Metaverse in the story created by themselves.

VR movie  success or VR failure also VR?

For such a novel experience, the audience’s evaluation is actually mixed.

Some viewers feel that when watching a VR movie, they can gain a deep sense of immersion and space in the movie story, get out of the passive viewing state, and interact with the virtual environment created by the VR movie, which is both dreamy and real.

Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

Different actions of the audience in the film will trigger different plots, which often prompts the audience to explore the whole content of the film through repeated viewing. This feature of VR movies will effectively improve the rewatch rate of movies.

Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

On the other hand, some audiences still have difficulty understanding the narrative features of VR movies, or think that some movies do not cooperate well with VR technology in terms of content, which makes VR slightly redundant in movie presentation.

Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

At the same time, some audiences feel dizzy when watching VR movies and feel uncomfortable when wearing VR equipment, which may cause audiences to resist VR movies.

Aiyouteng loses money, the way out for movies that go bankrupt is in the Metaverse?

It is precisely because VR movies are very different from traditional movies that the inertial thinking that traditional movies bring to the audience may conflict with the new form of VR movies. As a result, the various advantages brought by technology in the development process of VR movies may also become a bottleneck for its own development.

Cultivating audience habits, improving film quality, improving equipment conditions, etc., VR movies still need to break through and grow in many aspects.

art Metaverse  movie art more meta

Growing VR movies will not be the final form of movies, nor will they make traditional movies obsolete. Through the continuous improvement of VR movies, the expressions of film art will be greatly enriched, and traditional movies may have more possibilities for development in VR in the future.

As far as art films are concerned, traditional art films are often characterized by lengthy shots and dull rhythm, which require the audience to put in more feelings and thinking. VR, on the other hand, enables audiences to explore space and meaning in long shots and slow rhythms, which is more conducive to the expression of polysemy and imagination in art films.

Moreover, there will be new developments and changes in the performance skills and language of long-shot films under the influence of VR. The long shot was originally designed to express the continuum of space and time within a single shot, and VR will strengthen this continuum. The breaking and deconstruction of the “strengthened space-time continuum” will also have more expressive tension.

In addition, the interaction and multi-clue story triggering realized by VR technology will also provide film creators with more innovative ideas for storytelling. From the time narrative of traditional movies to the spatial narrative of VR movies, a narrative method that “makes the audience experience better” may evolve in the future.

With the continuous advancement of technology, the operation mode and viewing form of movies will continue to develop, and movies will continue to meet people’s new artistic appreciation needs and shine in the art Metaverse.


[1] Tian Yang, Qian Shufang. Spatial Narrative Features and Methods of VR Movies [J]. Media, 2022, (4): 45-47.

[2] Jin Zhang. On the Boundary of Movies and Games in Virtual Reality [J]. Zhongzhou Academic Journal, 2022, (2): 143-150.

[3] Li Ziyang. Research on the Reality Reconstruction and Narrative Logic of VR Movies in the 5G Background [J]. Sichuan Drama, 2021, (12): 14-18.

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