Compared with graphic social, audio and video social platforms are more likely to nurture the meta-universe.
Facebook changed its name to Meta, and fully entered the meta universe, setting off a climax in the secondary market, adding another fire to the already hot meta universe.
As the core element of the meta-universe, “social” has the natural advantage of cutting into the meta-universe, and it is also regarded as the best entrance to construct the meta-universe in the short term. This is one of the important reasons why Facebook’s meta-universe blueprint is believed by the market, and it is also an important strategic basis for Match Group (Tinder’s parent company) to quickly follow up the layout.
Of course, the wind is not only blowing overseas. Domestic social companies are also eager to try: Tencent, Byte, Chizicheng, and Soul have shown their own meta-universe roadmaps, and are also actively registering meta-universe-related trademarks.
At present, people’s universal definition of meta-universe is:
A virtual space parallel to and independent of the real world is an online virtual world that mirrors the real world, and it is also an increasingly real digital virtual world.
The current concept of “meta universe” has obviously surpassed the original definition in “Avalanche”. In a sense, the meta universe provides a possible model and better vision for the global digital economy transformation.
So, why is social first? Why do social companies represented by Facebook bet on Meta Universe? Who has the most chance to come out among the many social players who have entered the game?
Social, the “prelude” of the meta universe
Since the meta-universe boom has surged, gaming and social networking have been the two most active areas.
“Put on headphones and eyepieces, find the connection terminal, and people can enter the virtual space simulated by the computer and parallel to the real world as a virtual clone.” It can be seen that in such imaginations, people are still the core role.
Even as a virtual world, the evolution of the meta-universe follows the basic laws of social development: first create people and things, establish relationships between people, graft production between people and things, and then produce relationship-based goods and services transactions , And ultimately on the basis of goods and services transactions, self-circulation, strengthening, evolution and improvement.
Then the users (people), social relationships and interaction behaviors of social platforms have become the perfect foundation for constructing the meta-universe.
As a result, many people believe that, compared to game companies, social platforms that naturally have meta-universe attributes are more likely to seize the best runway of meta-universe. In other words, social companies with large-scale users and precipitation of social relationships are far ahead of other players on the meta-universe track.
Looking at the development path of social networking itself, from PC social networking to mobile social networking, from text social networking, to graphic social networking, to audio and video social networking, it has been on the road of continuous pursuit of efficiency and immersion.
Looking forward along this road, the virtual world that allows users to “immerse themselves” on the scene, the meta universe, seems to be the answer at the end of the road.
Therefore, social interaction and meta-universe are “two-way rushes” and “different routes to the same goal”.
Of course, a large enough user scale is a more solid foundation, which is also the biggest confidence for Facebook to gamble on the meta universe.
At present, Zuckerberg focuses on the meta-universe mainly for the development of the next ten years. However, to move social interaction from the real world to the virtual space, Meta (formerly Facebook) also needs VR. (VR technology is the gateway to the “meta universe”. It is not only Meta who holds this view. Giants such as Apple, Microsoft, Amazon, and Nvidia are all involved in VR technology.)
In September 2019, Meta released the VR social platform Facebook Horizon, and launched a public beta in August 2020. Users can build environments and create games in it, and socialize with friends. At that time, Zuckerberg also said, “This application will play a big role in establishing a broader, cross-VR and AR meta-universe.”
In the recent earnings conference call, Zuckerberg also stated that his meta-universe vision is to cover 1 billion people and realize hundreds of millions of digital commerce. Meta will also work hard to create its own AR/VR platform. , To reduce dependence on Apple or Google.
However, the improvement of hardware technology and underlying support is still far away after all. Prior to this, the establishment and improvement of all aspects of social platforms, such as virtual identity, virtual scenes, content creation, and economic systems, are more hopeful for a short-term breakthrough. Therefore, not only Meta, but also social enterprises of all sizes have moved.
Who are the social players closer to the meta universe?
So, who is the social player closer to the meta universe?
There is a view that “acquaintances socializing” does not require too much virtual image, after all, everyone is already familiar with each other’s image in the real society. On the contrary, in the process of “socializing with strangers”, virtual images are particularly important.
As a result, the social platform for strangers has more soil to nurture the meta-universe. Looking at the world, open social companies such as Match Group, Chizi City, Soul, etc. have all sat on the table of Metaverse.
The American company is represented by Match Group, which has officially entered the meta universe by building Single Town and a virtual currency system in its social products.
Match Group introduced that its subsidiary Hyperconnect, which was acquired in June of this year, is testing the dating function Single Town through one of its voice social products. Users can use avatars to communicate in groups or individually in a variety of virtual environments. Match Group said that Single Town demonstrated the possible application of the meta-universe concept in social apps, and will also push the company’s product matrix into the next historical stage.
At the same time, Match Group has launched the Explore function on its core product Tinder to increase user interaction experience, and plans to build a trading ecosystem by releasing virtual goods and virtual currency-Tinder Coins. Tinder is undoubtedly moving in the direction of the meta universe, and plans to develop a virtual commodity and transaction ecosystem in the future. The company said that the convenience and efficiency of the in-app virtual currency will greatly increase revenue opportunities, which will also be the main way for Tinder to improve its liquidity in the future. Currently, Tinder Coins has been tested in a number of European countries and plans to open it to global users next year.
In South Korea, which has responded most enthusiastically to Meta-Universe, Dvision, a company targeting the Meta-Universe industry, has also developed an open, public, and virtual world, Meta-City. Users can get their own virtual space Meta-Space in this product, which can not only customize items in it, including interior design, background music, furniture, etc., but also add various functions.
In Meta-City, users with Meta-Space can meet, chat, etc. to meet users’ social needs in the virtual world. At present, the elements of the virtual world are still being enriched.
In China, Soul was the first to call out “social meta-universe”. In recent months, Soul’s movements have been extremely frequent. It emphasizes building a social meta-universe ecology with users, and recently officially announced the launch of a user co-creation system. Soul’s product manager Che Bin said that the “personal mall” section launched at the end of June is part of the co-creation system.
Soul invites face-squeezing masters to enter the mall and put their works on the shelves. It also launched group chat parties, pet planet, Soul werewolf and other scenes and functions, providing users with more user recommendation opportunities, virtual gifts, Giftmojis, etc., to enhance the sense of immersion.
Another stranger social company worth paying attention to is Chizicheng Technology. It is not well-known in China, but it has entered many markets overseas, and its products have entered the top 10 best-selling social applications in more than 100 countries and regions. It can be said that it has been “making a fortune”.
Recently, Chizi City has added Meta Town to the social application Yumy. Users can customize 3D avatars, use avatars for heartbeat matching and video interaction, etc. It is currently in the stage of internal testing. It is understood that this product focuses on “social interaction”, with video as the main interactive form, emphasizing efficiency, real-time, and immersion. It has previously entered the top 20 social application download lists in the United States, the United Kingdom, France and other places.
Chizi City has been in the audio and video social field for seven years, and has a large-scale social relationship precipitation in major markets around the world. Social platform users have formed good content creation habits and have a large amount of UGC content. It is understood that this company has considerable accumulation in real-time interaction, artificial intelligence and other technical fields. At the same time, Meta Universe is also one of the key topics of the Chizicheng Research Institute in the past two years.
It is conceivable that on the basis of mature audio and video social and content platforms, companies like Chizicheng may be able to make the most of AR and VR technologies in the future and run into the meta-universe.
Blow the bubble, how far is social from the meta universe?
Surrounded by capital, the meta-universe industry in its infancy is inevitably full of bubbles.
Take the AR and VR industries, the key industrial links of Metaverse, as an example. According to a report from China Investment Network, this field has experienced a wave of capital boom from 2015 to 2016. At that time, the number of industry-related companies has doubled by 8 times, but most of them have transformed or died after the A round. It is also the reason why some people now “sneer” at the meta universe.
However, the early “tragedy” of an industry does not represent a mistake in its direction. Although the VR and AR tracks have fallen into depressions, there are still outstanding companies such as Oculus that continue to develop. It was the acquisition of Oculus that allowed Zuckerberg to increase his technical confidence in the development of the meta-universe.
Hong Jiajun, chief analyst of the overseas TMT industry of Industrial Securities, also believes that although the development of Metaverse is at an early stage, this track is still the most promising and imaginative scene that can be seen at present.
Looking at the social companies that have entered the meta-universe, although these players with the concept of “meta-universe” do not have sufficient technical advantages, these companies have many aspects such as social relations, real-time interaction, user creation, and operational capabilities. Leading advantage, with the maturity of front-end hardware equipment, back-end technical facilities, and underlying support architecture, it is still expected to take the lead in realizing the vision of Metaverse.
In the eyes of Chizicheng CEO Li Ping, Metaverse is an extremely immersive social scene and a super future of social interaction. At present, it will take a long time for the realization of Metaverse, but the market’s extensive attention to Metaverse and the layout of major companies in the field of Metaverse will help promote the accelerated development of Metaverse technology and industry.
As Zuckerberg said, the meta universe will never come from any giant. Like the Internet, Metaverse will not be an exclusive business. The energy of the integrated industry comes from every user involved, not just the company.
At this level, social networking has indeed taken the lead. In addition to exploring, there is also waiting.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/after-facebook-who-is-the-number-one-player-in-the-next-social-metaverse/ Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.