A small naming change shows how popular smart watches are today

The changes in the naming of Samsung’s new smartwatches also show the current market conditions for such products.

The MWC (World Mobile Congress) in 2021 may be second only to 2020 (directly cancelled) in history.

On the one hand, according to related reports, due to strict epidemic prevention measures and a number of heavyweight companies that have announced that they will no longer participate in the exhibition this year, the flow of people at the MWC exhibition site in 2021 has plummeted by more than 60% compared with the previous one, and the exhibition hall is deserted. A lot.

A small naming change shows how popular smart watches are today

On the other hand, even for those exhibiting companies, many of them did not actually show up. Instead, they took the form of “spiritual participation” in the form of pre-recorded images and direct online “broadcasting” during MWC. As a result, the audience found that they could not really touch the product at all, and naturally they were even more interested.

Of course, more importantly, manufacturers actually understand in their hearts that with the number of visitors being greatly reduced, this year’s MWC is not a good time to launch new products at all. This also means that even though this year’s exhibition has been opened for a few days, we have not actually ushered in the embarrassing situation of the debut of any blockbuster products.

But if we really have no gains during this MWC, that’s not enough. After all, although the eye-catching new product has not been officially released on MWC, relying on more or less official and unofficial news, some very interesting information can be glimpsed. For example, regarding the current market conditions of smart watches and the changes in the positioning of their products by related manufacturers.

A small naming change shows how popular smart watches are today

What everyone sees now is that Samsung released a preview during this MWC, a leaked image of the highly credible appearance of the new smartwatch Galaxy Watch 4. It can be seen that it uses a minimalist design with a flat glass with a suspected high screen-to-body ratio. There is no bezel element on a conventional watch, and the crown (that is, the button on the side) is also very low-key. .

A small naming change shows how popular smart watches are today

And this is another Samsung’s new smartwatch, Galaxy Watch 4 Classic, which has been leaked since then, with the same credibility. Compared with the former, the biggest change is the addition of the bezel (the outer circle of the dial) design. At the same time, according to the whistleblower, the body material of the Galaxy Watch 4 Classic may be higher-end, or it will be made of titanium.

At first glance, these are two smartwatch products that are sporty and luxurious. But if you are familiar with Samsung’s smart watch product line in recent years, you will find that the Galaxy Watch 4 series has undergone a significant change in product naming or product positioning.

A small naming change shows how popular smart watches are today

Samsung’s previous generation of Galaxy Watch Active 2 and Galaxy Watch 3

Because in the past Samsung smart watch products, the model that is minimalist and looks less like a traditional watch is usually named the “Galaxy Watch Active” series; and the model is dignified and closer to the appearance of a traditional watch. This is usually the Galaxy Watch series that is “as for the work”.

However, in the latest generation, the style of science fiction, which looks less like a traditional watch (or a smart watch can be seen at a glance) has been successfully “righted”; while the traditional shape and appearance are relatively retro, it is not easy to be seen as The style of the smart watch is instead suffixed to become an “additional model.” So what does this mean?

A small naming change shows how popular smart watches are today

At that time, traditional watches were king

Let us go back to the few years when smart watches and smart glasses were first born. We will find that in many related reports at that time, it is often mentioned that the outside world has mistrust of users wearing smart wearable devices, and even attacked them. Because in the eyes of some people at that time, the smart device worn on the body may infringe on the privacy of others, and it does not look like the “smart watch” of a traditional watch at all, and it has no sense of grade at all, but like It is a “digital toy”.

A small naming change shows how popular smart watches are today

Tesla in 2012

Did everyone think of anything? Yes, it was also a few years ago, when new energy vehicles represented by Tesla first began to sell on a large scale, they were generally equipped with an “air inlet” on the front that looked like a traditional fuel vehicle. . Even if it is actually enclosed, this design makes early new energy vehicles at least less conspicuous in appearance and easier to be accepted by the market.

A small naming change shows how popular smart watches are today

Tesla in 2021

And now, after a few years, everyone will find that there are more models that cancel the “fake air intake” and emphasize the status of “new energy” on the car logo and body decorations. Obviously, this actually directly reflects the fact that now the public has widely accepted new energy vehicles, and even regards them as a trend to a certain extent.

A small naming change shows how popular smart watches are today

Obviously, the same reasoning also applies to the field of smart watches. In fact, looking at the current smart watch market, you will find that there are not only many types of products without crowns, bezels, and lugs, but also popular models. For example, Apple’s Apple Watch family, Huawei Watch GT series, and even Nubia Watch and OPPO Watch with curved screens … Obviously, even friends who don’t know “smart watches” can tell at a glance that they are definitely not. Traditional watches are the products of modern technology.

A small naming change shows how popular smart watches are today

In other words, today’s smart watches are no longer regarded by the outside world as “wrong ways”, but have become popular technological trends. Because of this, manufacturers no longer need to hide their “identity” when designing smart watch products, deliberately making them different from traditional watches, and even products that can be seen as “smart watches” have become the mainstream at a glance. .

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/a-small-naming-change-shows-how-popular-smart-watches-are-today/
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