A pure StepN user’s experience and outlook

write in front

I am not a StepN “player”, but a sincere, pure StepN user. Sincerity and pure meaning here does not mean, I can say that even if the value of all assets in my app is zero, I will accept it without any waves. What I mean is that I will not be hurried, panic and sway easily affected by the temporary abnormal data of the market, nor will I introduce and recommend projects with a “pyramid sales” mentality to consolidate the “profit” field of my early users.

The main content of this article is to discuss and extend StepN’s current charm and great potential in the future based on the ecological value of Web3 and the quantification and pricing of data assets (even if its Business data&Funding round is enough to prove that it is “valuable” now) , in order to realize the final ecological closed loop of Web3 Dapp .

Revolutionary Significance and Value of Web3 Ecology

The paradigm of Web2 is user creation, platform ownership, platform control, and platform distribution (value);

The paradigm of Web3 is user-created, user-owned, user-controlled, and protocol-distributed (value).

From the above summary, it can be intuitively found that compared with Web2, the biggest change realized by web3 is the transfer of ownership : from the platform to the user . Every day users generate massive amounts of data on the Internet: such as articles written, registered accounts, uploaded self-portraits, etc. These are all values ​​created by users – “digital assets”. But unfortunately, under the traditional Web2 paradigm, the ownership of these “assets” does not belong to users, but is firmly controlled by platforms and giants, and so are the resulting benefits. Although the platform usually adopts some high-incentive methods (incentive measures BY WEIFANG) to attract new users before it matures (stimulates the incremental economy BY WEIFANG), but when it grows into a giant, it will not only reduce the initial new user rewards, even It will also increase the onboarding cost of the service provider to gain a higher ROI. Such business logic and style of play have long been commonplace in Web2, such as various food delivery platforms, online shopping platforms, taxi-hailing software and so on that we are familiar with. But at this time, users at both ends of B and C have become dependent on it. Even when the revenue is reduced and the cost is increased sharply, everyone can only choose to compromise and accept it except for a few complaints.

The emergence of Web3 broke this situation.

Under the Web3 ecosystem based on blockchain technology, the ownership of all data generated by user behavior belongs to the user , and can be sold at a price with the help of an agreement (the agreement is executed by code, not controlled by a third-party platform), and users can enjoy Most of the revenue from creating your own content. In theory, it is not difficult to understand and infer that when a platform (community) returns the user’s data “asset” to the user in the form of compensation through an agreement (code), the user will have a stronger incentive to build a more prosperous and active platform, it will be a positive feedback process.

Under such a Web3 paradigm and vision, although the creation method and subject of data value will not change much, the ownership and distribution of its ownership will undergo earth-shaking innovations . However, there is still a long way to go for the realization of the ultimate Web3 ecosystem in terms of the underlying software and hardware technical support, user education, and even the policy support of the centralized government, but the value of this revolution is enough to be astonishing.

Even if the original “digital asset” value distribution method can be reshuffled under the Web3 paradigm, I can’t help but think about a pre-existing question, what kind of digital assets are valuable, or in other words, what kind of digital assets are valuable? User behavior, the data generated is valuable and worthy of being distributed?

Is user behavior data valuable?

Even though I have just entered the field of Web3 and blockchain for a month, I already know that there are too many scammer projects in this circle that are eyeing users. Among them, there are some scammer projects that attract users with the slogan that the platform and the community are owned by users, and call on users to actively contribute (time, money) to the community to rebate them. In fact, all the interactions of users in the platform ecosystem, although “data” is created through Internet behavior, are almost worthless. To say the least, after breaking away from absolute digitization, the value consensus at the physical level is almost 0. Therefore, when I browse the upper-layer application Dapp of the blockchain, I often think about what kind of data behavior will happen to users participating in this Dapp, whether such behavior has real value , and whether the formation of such a value consensus is sustainable. Whether the distribution of rewards after value generation is reasonable, etc., is one of the dimensions to judge whether this is a pure Dapp and whether it contributes to the realization of the ultimate vision of Web3.

The magic of StepN

After that, I came into contact with StepN, a Move to Earn app that was fast out of the loop. To be honest, when I first chose to use StepN, I was largely influenced by my friends and attracted by its high rate of return. But the reason why I finally became a pure and sincere user is because I was gradually attracted by its “magic” in the process of using StepN, and believed that it has a stable and long-term life cycle.

If Web3 is to be fully popularized in the future, in addition to software and hardware technical support and market policy support, there is another very important step: user education . That is to say, let more Web3 and blockchain novice know, understand and be familiar with Web3. At present, StepN, which is out of the circle at a surprising speed, is broadcasting in the market to provide user education for the market. Although it is said that the interaction of StepN is not too different from that of Web2 products, the interaction behaviors of users such as moving, upgrading, and mint are all off-chain behaviors; however, through the transfer, recharge, withdrawal, etc. of the wallet on the chain, the blockchain Defi has been Services are provided to users . Even though StepN does not directly teach users about blockchain science through courses and lectures, the interaction it provides can indirectly guide users to learn and understand. Learning by learning is not as good as learning by doing, but learning by doing is even worse than learning by earning. In short, StepN is a door that welcomes and embraces web novices and people outside the circle.

However, if it is just the amazing speed of getting out of the circle and the growth rate of users, it is not enough to make me a “sincere and pure” user, because any Pond’s game or project with funds is accompanied by high growth and expansion in the early stage. Although StepN’s current user profit model has many doubts claiming that this is a Ponzi project, Ponzi is not completely derogatory in nature. We can think about whether the payment and income systems of pension insurance in various countries are also Ponzi models. ? In fact, what makes StepN truly amazing is its current contribution to raising public health awareness, as well as future breakthroughs in environmental governance, sustainable development, and carbon neutrality.

I will not go into details on the promotion of moving, running and other sports to the promotion of human health itself, as well as the importance of improving the sub-health state of the human body. A topic I want to discuss more is the formation of people’s habits and the promotion of the sublimation of ideas . Through StepN’s reward mechanism, it is obvious that a large number of users start exercising day after day because of the attraction of rewards and rewards; and because of StepN’s daily energy limit and recovery mechanism settings, each user’s daily exercise is restricted. Time and at the same time “guarantee” that users will persistently cultivate and adhere to exercise habits. This is easy to understand. When people’s behavior is linked to money and interests in the form of positive feedback, people usually have a strong incentive to stick to it. Day after day, when StepN’s profitability may not be as good as it is today, it is reasonable to believe that the proportion of lost users will be much less than that of traditional p2e games. Because good habits will sublimate personal concepts, when everyone adheres to a fixed daily exercise time, the daily schedule will be more regular, and the body will gradually reveal more healthy signals. Therefore, the subsequent positive feedback is promoted and promoted by the health itself, the thought itself, rather than an absolute benefit.

Temporary earnings may promote the secretion of dopamine in the human body, allowing people to experience the thrill and stimulation of soaring adrenaline; however, the accumulated health, continuous improvement of the body, and a comfortable and pleasant mood are the most valuable gains for users, and The source of motivation for continuous movement. Dopamine represents pre-acquisition hunger, but endorphins represent post-acquisition satisfaction and fulfillment. Earnings always make people hungry, but the healthy body, healthy mentality, and healthy lifestyle that you harvest are the fulfilling achievements and surprises. So, one of the highlights of StepN is the long-term contribution to people’s health, habits and mental achievement.

StepN’s Future Web3 Ecological Outlook

Also, I was particularly excited to read the part of the StepN white paper on “Carbon offsetting”. On the one hand, I am influenced by the pattern of the project party. On the other hand, more importantly, I look forward to StepN taking more actions in the carbon neutral market in the future. This is not only the donation of proceeds mentioned in the white paper , but more importantly, the collection of The ecological value generated by individual user behavior and data, and rationally realize this ecological value through the international carbon emission indicator market, and finally return it to the user through an agreement in a reasonable and fair manner . Such a complete closed loop will undoubtedly become a model of Web3 Dapp .

A pure StepN user's experience and outlook

Image source: StepN White Paper

The ecological value and significance of carbon neutrality will not be repeated here. A simple search for “greenhouse gases and the harm of the greenhouse effect” is clear at a glance; at the same time, the commercial value of carbon emission indicators and low-carbon behaviors can be seen from a set of data: In 2020, the global carbon market transaction scale will reach 229 billion euros . In addition, since China officially launched carbon emissions trading on July 16, 2021, to the end of 2021, China’s domestic carbon market transaction volume will be nearly 8 billion. At the same time, the carbon neutrality tasks committed by developed countries and major powers in the world will continue at least until the middle of the 21st century. Therefore, there is still a lot of room for the development of the global carbon market in the future.

There are already many branches of the carbon market. Taking China as an example, in addition to the quota carbon market that allows participants to trade carbon emission credits, there is also an inclusive carbon market to quantify the value of the public’s low-carbon behavior and conduct business (financial) on it. The incentives are summarized as follows:

  • Carbon Allowance Market:
    • Participants: large industrial enterprises
    • Transaction object (value quantification object): the carbon emission quota allocated by the government to enterprises with carbon emission needs , and the quota is the certificate and carrier of the enterprise’s carbon emission.
    • How it works: Enterprises with a surplus of carbon emission allowances can transfer their allowances to other enterprises through trading, and enterprises with insufficient allowances can purchase allowances to fulfill their payment obligations.


  • Emission Reduction Carbon Market:
    • Participants: green, low-carbon project parties and industrial enterprises
    • Trading objects (value quantification objects): “carbon offsets” that can be used to offset carbon emissions.
    • Operation mode: In addition to purchasing carbon emission credits for emission addition, the carbon emissions of emission-controlled enterprises can also purchase “carbon offsets” formed by non-emission-controlled enterprises to use clean energy to reduce greenhouse gas emissions for emission subtraction, so as to meet the requirements of emission reduction. Enterprise production needs.


  • Inclusive carbon market (core: future stepN-related):
    • Participants: the general public, small and micro enterprises and families
    • Transaction object (value quantification object): low-carbon behavior
    • Mode of operation: The carbon reduction amount of residents, the public or small organizations is used to reflect the residents’ low-carbon rights and interests, and certain value incentives are given to residents who occupy less resources or contribute to the construction of low-carbon cities.


On the basis of the above, let’s review the user behavior that is taking place in the StepN community, and examine Stepn’s contribution to the entire “carbon neutral” cause.

In the past, the solution for the “last 1km” was ofo and mobike, and the solution for the “last 2km” might be a taxi. The former is very environmentally friendly, but it is not harmless. Energy saving and environmental protection are accompanied by huge labor maintenance costs, and illegal parking of bicycles and other illegal occupation of public resources are a new social problem; the latter does not need to be It is said that it is not economical and environmentally friendly, and it is not advocated. But after StepN appeared, colleagues and friends around me chose Moving by body to solve the problem of “last X KM”. Therefore, the emergence and rapid expansion of StepN is of great value and significance to the ecological governance and sustainable development of the entire society . At this point, let us contact the second part of this article to discuss whether all user behaviors that generate data can generate value. The value of each user’s data in StepN is self-evident. After it is separated from digitalization, the physical world will affect the entire user. Ecology has value.

Since it is valuable, the next step is to quantify and ultimately realize.

The value generated by a single user through low-carbon behavior can indeed be ignored, but when hundreds of thousands, millions, or even more users in the future are striving to choose a low-carbon travel method to contribute to the ecology, when such a trend becomes a collective behavior, It is necessary to quantify its value. Therefore, if StepN can cooperate with a centralized organization to audit, evaluate and quantify the ecological value created by each user through Moving, and price it, and finally realize it through a subdivided carbon market, the business model of the entire platform, Product positioning will change. At the same time, the most important thing is that in the future, if StepN adopts Token governance and implements a recognized agreement, most of the profits realized through “collective low-carbon behavior” will be distributed and returned to users according to the agreement, or a coverter mechanism will be set up to use the profits for return. Purchase GMT and GST to consolidate the StepN ecosystem, which will form a complete ecological closed loop. At the same time, such a set of models will also become a model for the Web3 ecosystem, achieving real user behavior to create data and at the same time to distribute value through agreement . The physical world is closely linked.

Assuming the above closed loop can work, another question pops up in my mind. When the user’s moving behavior has a new dimension of value pricing, what if it is ensured that the user’s moving behavior really contributes to “low carbon”? For example, runner A used to take a taxi for the last 2Km after the subway. Now he is willing to get up 15 minutes early to cover the last 2km by walking through stepn. Such low-carbon behavior is worth pricing; runner B used to have the habit of running for 30 minutes a day. Now while running, the mobile phone will open the stepn application. For runner B, it is obviously not a pure “low carbon behavior”, and it is not worth being priced. So how should we identify whether user moving is a “low-carbon behavior”? One of the solutions is that users can freely choose their own behavior patterns (such as low-carbon behavior or daily exercise) before starting moving, but obviously this cannot meet expectations, because everyone is motivated to choose “low-carbon behavior” to get extra rewards . Therefore, this is a prerequisite problem of closed-loop implementation, but perhaps the project party can require users to submit and review their travel routes and time as one of the solutions, because in general, users’ travel needs are fixed time and fixed route. . Of course, this audit work may be centralized, but as discussed above, as long as the ownership and distribution of value is based on decentralization, it is a model for Web3.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/a-pure-stepn-users-experience-and-outlook/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

Like (0)
Donate Buy me a coffee Buy me a coffee
Previous 2022-05-10 09:35
Next 2022-05-10 09:37

Related articles