A look at the logic behind Jay Chou’s Phanta Bear explosion

Jay Chou “Bringing Goods” Phanta Bear Event Review

Posted by Phanta Bear

At 11:00 am on January 1, 2022, the trend art digital entertainment platform Ezek and Jay Chou’s brand PHANTACi released the first NFT project Phanta Bear (Phantom Bear). In just 40 minutes, 10,000 Phanta Bears were sold out, with a total value of more than 62 million RMB.

Jay Chou received Phanta Bear #10000, wearing a basketball jersey with his birthday date No. 18, holding a basketball in one hand and holding the basket in the other, which is very in line with Jay Chou’s basketball hobby. The Phanta Bear #8938 received by Kunling is a bowling theme with a bowling ball in one hand and a bowling pin as the background.

The official introduction to the PhantaBear project is as follows: Co-initiated by Jay Chou’s PHANTACi and Ezek, PhantaBear is a collection of 10,000 algorithmically generated digital collectibles that double as Ezek Club membership cards, each PhantaBear has a unique set of features and is designed for Its owner unlocks different, unique access rights and privileges.

English original: The PhantaBear project was jointly launched by Jay Chou’s PHANTACi and Ezek. PhantaBear is a collection of 10,000 algorithmically generated digital collectibles that double as membership cards for the Ezek Club. Each PhantaBear has a unique set of traits and unlocks varying, unique levels of access and perks for its owner.

A look at the logic behind Jay Chou's Phanta Bear explosion

Data source: Jay Chou’s Instagram Stories – The NFT received by Jay Chou is Phanta Bear #10000

A look at the logic behind Jay Chou's Phanta Bear explosion

Data source: Kunling’s Instagram snapshot – the NFT received by Kunling is Phanta Bear #8938

Phanta Bear Disclaimer

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Weibo screenshot

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Ezek official website disclaimer

Jaywell Music, which belongs to Jay Chou, issued an urgent statement, indicating that the NFT was not launched by Jay Chou himself, and also emphasized that he did not earn a dime, “Jay Chou only received the ‘Phanta Bear’ NFT gift from PHANTACi, which was also used for the promotion of the product. I am happy with the success of the sale, but Jay Chou has not participated in any planning and operation of this business activity, nor has he made any profits, so I hereby explain.”

According to Ezek’s official website, the three founders of the platform are all displayed in cartoon images, and their names are also nicknames. The introduction of one of the founders is: “Will L, muscular man, once wrote lyrics for the Chinese pop king.” It is reasonable to infer that this person is Liu Genghong, whose English name is Will Liu. Liu Genghong once wrote the lyrics for Jay Chou’s song “Back to the Past”. Starvision Entertainment Ltd. (SEL), the parent company of Ezek, was created by Liu Genghong. Jay Chou’s NFT incident may be understood as once again using personal IP to help friends’ new business. There are even many fans on social media who think that Liu Genghong once again succeeded in making money by borrowing his friend’s fame, and Jay Chou was consumed again, making a grievance for him. In any case, Jay Chou’s popularity and popularity have indeed attracted a lot of attention for this NFT issuance.

In the official website disclaimer of Jay Chou’s blessing of the NFT project, Ezek also said, “This product is not a financial product or any investment and wealth management product, and the product is not designed for investment purposes. Whether buying or selling this product, it is for the purchaser’s own The company is unable to predict or control the future price changes of commodities, and any price fluctuations have nothing to do with the company.”

According to “ETtoday”, Ezek platform Taiwan spokesman Jiang Chenggong responded in a low-key manner, saying: “We respect Jewell’s statement and thank everyone for affirming the value of Phantabear’s digital art.”

Phanta Bear (Phantom Bear) is on sale

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: 2022.1.8 Jay Chou’s Instagram post – PhantaBear ranks second in terms of transaction volume in the Opensea art area

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: 2022.1.10 Opeansea Top NFT Art Zone Transaction Volume Ranking Interface

As of January 10, 2022, Phanta Bear has topped the Opeansea Art District transaction volume in the past 24 hours.

Phanta Bear Roadmap (RoadMap)

A look at the logic behind Jay Chou's Phanta Bear explosion

Data source: NFTGo.io

The floor price of the NFT series Phanta Bear NFT supported by Jay Chou has risen to 6.5 ETH, which is nearly 2500% higher than the ETH price of 0.26 at mint. In the ROADMAP section of the EzekClub official website, you can see the roadmap released by PhantaBear today:

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: EzekClub official website ROADMAP

2022.1.1

Ezek.io platform launch, Phanta Bear NFT launch, Ezek Club community launch, and special offers for members.

English original: Ezek.io platform and Phanta Bear NFT release and Ezek Club Community launch with special benefits.

2022 Q1

A community vote will be launched to select 4 Phanta Bears from the Phanta Bear NFT Collection to appear in the Phantaci Spring 2022 Physical Collection.

It is planned that another top star’s NFT collectibles will be launched, and Ezek Club online/offline benefits will be distributed.

Ezek virtual concert started construction.

English original: Community vote for 4 Phanta Bears from the digital NFT collection to be included in the physical upcoming Phantaci Spring 2022 collection. Another top celebrity NFT launch, Ezek Club online/offline benefits start to launch. Ezek virtual concert start to build.

2022 Q2

The Ezek virtual concert has officially launched, buying a virtual piece of land in the Metaverse and building a members-only clubhouse, with future collaborations with record labels and film studios.

English original: Ezek Virtual Concert Launch. Buy a plot of virtual land and build a members-only clubhouse in the Metaverse. Collaborate with concerts and film studios.

2022 Q3

Members with Ezek NFT can get a pass to the virtual concert.

English original: You will be able to use Ezek NFT to access to virtual concert.

PhantaBear Transaction Overview

As of January 10, 2022, the market value of PhantaBear tracked by NFTGo.io is equivalent to US$39.79 million, with a total of 5,094 holders, with an average of 2 PhantaBear NFTs per person, and the 24-hour trading volume is as high as US$13.72 million. Soaring to 6.5 ETH.

A look at the logic behind Jay Chou's Phanta Bear explosion

A look at the logic behind Jay Chou's Phanta Bear explosion

Data source: NFTGo.io

A look at the logic behind Jay Chou's Phanta Bear explosion

Data source: NFTGo.io

A look at the logic behind Jay Chou's Phanta Bear explosion

A look at the logic behind Jay Chou's Phanta Bear explosion

Data source: NFTGo.io

As of January 10, 2022, the highest selling PhantaBear is PHANTA BEAR #554, which has changed hands three times, from less than $3,000 on January 3, 2022 to $5,276 on January 6, an increase of 85% , bought at 35ETH (equivalent to US$108,774) on January 9, 2022, an increase of 2060%, and now has a pending order of 88.8888ETH (equivalent to US$280,666) in opensea, which is equivalent to a 160% markup.

What can we learn from Jaylen Bear’s successful marketing?

NFT has become a topic that everyone talks about, and the popularity is rising. Every day, a steady stream of new people join the craze. Artists and content creators from all over the world earn substantial income by selling their works on the NFT marketplace. How to conduct NFT marketing and how to create NFT projects has become a must-have knowledge in the field of NFT collections.

NFT marketing is much the same as marketing for other products. In the NFT field, companies create and publish items to sell on digital NFT platforms. One of the reasons why these platforms are admired is the low barrier to entry. NFTs are getting more and more popular, and they have become the focus of public attention. Selling NFTs to audiences has also become an important way to make money. Through NFT marketing, merchants can build a closer relationship with users, not only to understand user preferences, but also to build a good reputation. NFT marketing can also increase user engagement, increase taxes, and earn profits. Additionally, businesses can leverage NFT marketing to introduce people to products or launch new products.

Marketing is of great significance in today’s world, advertising and marketing are effective ways to build trust in the digital space, and good NFT marketing strategies are often honest and transparent, which can greatly improve credibility. Social media can attract a large number of readers in a short period of time, and it has become the main marketing position of NFT.

Explore how to do NFT marketing from Phanta Bear

  1. Phanta Bear (Created by EzekClub) Five main positions:
  2. Ezek Official OpenSea
  3. Ezek Official Discord
  4. Ezek official Twitter
  5. EzekClub official website
  6. Ezek Official Instagram

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Introduction to Ezek’s main social platforms

NFT listing – Phanta Bear NFT official sale at 11:00 on January 1, 2022

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Ezek official website

For artists, designers or other professionals in the art field, NFT issuance is a golden ticket. It is completely possible to mint works into NFT and sell them on the NFT market. If the work is cast as an NFT, it can be prevented from tampering, and at the same time, the author will have the exclusive right to use this asset.

Casting the work into NFT and publishing it on the market is only one stage of NFT monetization. The release of NFT also includes various steps, and a certain handling fee needs to be paid.

NFT release

  • royalty
  • Competitiveness
  • Tamper-proof

Social Media Marketing – Ezek Official Discord, Instagram, Twitter Account Marketing

There are more than one million NFTs on the market, and this number is growing every day. People can often browse the issuance of NFTs on platforms such as Facebook, Discord, Reddit, Instagram, LinkedIn, Twitter, etc. Artists can create customized pages to promote their NFT creations.

  • Advantages of Social Media Marketing
  • Increase brand awareness and boost sales.
  • Measure your own performance in a quantifiable way
  • Learn how to connect with audiences using community listening
  • low cost
  • Help with market research
  • Increase conversion rate

Discord Marketing – Ezek Official Discord Marketing

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Ezek official Discord interface

Building an active online community is the primary goal of NFT issuers. To prolong the life of NFT projects, it is necessary to engage with audiences and stakeholders, and master their values. Businesses should build a healthy and prosperous culture in order to gain the trust of their employees.

Leveraging social media is another organic way to build community. Social media plays a key role in connecting businesses and audiences. Businesses need to educate their audiences about what benefits NFTs can bring. In addition, making audiences aware of different trends in the market and listening to their feedback can also help companies optimize service quality.

Discord is a real-time online interactive platform for players, influencers and communities. Users can connect with other community members in different channels, and can also join various servers in the form of invitations.

Discord’s Business Advantages

  • Manage members closer
  • more efficient than email
  • Equivalent to free algorithmic models

Instagram Marketing – Celebrities/Internet Celebrities Posting and Bringing Goods

Jay Chou, Kun Ling, Edison Chen, Lin Junjie, Mayday Ashin, Xiu Kaijie and many other stars have replaced their Instagram avatars with Phanta Bear NFTs, and posted photos and posts @Jay Chou and PhantaBear, forming a celebrity effect and evoking FOMO emotions.

A look at the logic behind Jay Chou's Phanta Bear explosion

A look at the logic behind Jay Chou's Phanta Bear explosion

A look at the logic behind Jay Chou's Phanta Bear explosion

A look at the logic behind Jay Chou's Phanta Bear explosion

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Instagram

In the digital age, influencer marketing is getting better at selling products. Some internet celebrities can gain people’s trust, and their remarks have great influence. Many people’s consumption decisions are made based on online influencers’ evaluations of products. NFT artists or businesses may wish to hire qualified influencers to market their NFTs. For example, senior collectors in the NFT field can effectively promote sales and popularity.

Advantages of Influencer Marketing

  • Increase brand awareness and influence
  • Promote content optimization
  • Build long-term win-win cooperation with Internet celebrities
  • Increase SEO, ROI, and improve the bottom line of profit and loss
  • Rich purchasing options
  • increase sales
  • cost-effective

Twitter Marketing – Ezek Official Twitter Marketing

Ezek’s official Twitter account has 17,000 followers as of January 10, 2022.

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Ezek official Twitter page

Twitter Marketing Tags encourage engagement, and TweetDeck lets you monitor Twitter for free, a free tool dedicated to monitoring. Just identify the accounts, keywords or hashtags you want to follow and watch TweetDeck create individual feeds for the parameters you choose. It’s an effective way to stay in the conversation, as you don’t have to use the major Twitter platforms to search for keywords one by one and risk missing important tweets.

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: TweetDeck

Twitter users get local analytics within the platform, and the Audiences tab helps marketers map their average followers.There are four categories of audiences: Demographics, Lifestyle, Consumer Behavior, and Mobile Footprint. This data gives marketers insight into followers, their interests, and how they interact with brands, which can help to understand this before launching a campaign.

A look at the logic behind Jay Chou's Phanta Bear explosion

Source: Lucidpress Audiences Tab

Twitter Marketing Benefits

  • Reduce reliance on advertising
  • Ability to engage with users on a regular basis to improve retention
  • Give consumers a voice in the company’s development
  • Marketing directly to the community
  • Improve brand credibility
  • Attract potential customer base
  • Build brand image

Giveaway Event – Members with Ezek NFTs can get a pass to a virtual concert

It is a common practice in the NFT community to hold giveaways when new NFT projects are launched. You can use NFT or physical works as gifts. Artists typically run campaigns this way: Participants need to follow the artist’s Instagram or Twitter account, @ a friend in a comment, share the event in an Instagram Story, or retweet a post about the event. These events can create excitement and make NFTs more visible.

Advantages of Giveaway Activities

  • bring in new users
  • attractive
  • Improve reading and other data

Is Phanta Bear a Speculator’s Paradise or an NFT Opportunity?

Jay Chou’s strength brought the goods, and it took only 40 minutes from sale to sold out. 10,000 Phanta Bears correspond to the initial transaction volume of 62 million yuan, which is evident from the explosion of Phanta Bear NFTs.

In September 2021, Stephen Curry spent 55 ETH (about $180,000) to buy a Bored Ape Yacht Club NFT wearing a suit and used it as a social platform avatar. At the end of December 2021, Curry teamed up with sportswear brand Under Armour to launch a line of NFTs that bear his name, priced at $333 each, and are now sold out.

Actor Shawn Yue has collected dozens of NFT works. In September 2021, some NFTs from Shawn Yue’s private collection were auctioned online at Christie’s, including CryptoPunk #9997, Bored Ape Yacht Club (BAYC) #8746, Meebit #6337.According to Shell Finance, as of now, Shawn Yue has spent a total of $1.23 million on the purchase of cypherpunks, and $1.58 million in sales of cypherpunks.

As an NFT player, Xu Jinglei’s Instagram avatar is the NFT bear avatar. Xu Jinglei has nearly 800 NFT works on the OpenSea trading platform.

Lin Junjie said in his tweet that he now owns various trendy art avatars from Bored Ape to Cryptopunks. In addition to buying NFT avatars, singer Lin Junjie also bought three pieces of NFT virtual land on Decentraland, totaling about 780,000 yuan.

More and more stars are joining NFTs to bring goods. It is reported that Edison x The Heart NFT of Edison Chen will be airdropped. The Heart Project will cooperate with Edison Chen’s brands to release the first NFT collection series in February this year. In September last year, Edison Chen shared pictures of his The Heart Project NFT collectibles on Instagram, and attached the text to try to enter the encryption field for the first time.

The Heart Project’s trading volume has skyrocketed since January 8, 2022, and the floor price has also soared.

A look at the logic behind Jay Chou's Phanta Bear explosion

Data source: NFTGo.io

From a long-term perspective, the value of collectibles needs to have freshness to last. For example, the value recognition of artworks comes from the aesthetic tastes of different periods, and the enduring of some classic artworks lies in the historical accumulation and cultural heritage of the artworks themselves. Heritage, social influence and aesthetic consensus. In contrast, nowadays NFT’s popular star cards, star posters, co-branded trendy games, etc., due to the limited popularity cycle of stars, these NFT products do not have such deep academic value and aesthetic value, it is easy to explode and continue to be hot, and FOMO is driven by emotions. The huge fluctuations in the NFT market have seen that some projects that were very popular in the past are now in the cold. Will this wave of star NFT goods ebb will happen? This answer is left to the market and to the carnival traders.

Every time the outlet event has created countless wealth creation myths, and countless people have lost everything. The NFT sale of Jay Chou, the king of the Chinese music scene, has been a great success, attracting more and more people to pay attention to the NFT market, and will also usher in Web 3.0. A new round of highlights, we will wait and see for the follow-up development. We will also continue to track real-time changes in the NFT market.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/a-look-at-the-logic-behind-jay-chous-phanta-bear-explosion/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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