Catching up with innovation, China Metaverse is being driven forward by a group of companies.
Recently, the Metaverse, which is not frequently brushing its face, has once again returned to the eyes of the public in the form of “black and red”.
According to Bloomberg, one of the world’s largest digital real estate platforms has seen an average transaction drop of more than 90% in recent months, and the online number of some of these platforms has dropped from four figures last year to single figures today. Metaverse The real estate bubble has finally burst.
But this has not reduced people’s enthusiasm for the Metaverse. Some industry insiders believe that this will become an opportunity to further strengthen the combination of the virtual and the real in the Metaverse. Overseas, in addition to major technology companies, traditional financial and consumer companies have also entered the market; and domestic policy attitudes are gradually becoming clear. Local governments have successively included Metaverse in government work reports, established industrial parks, established development funds, and guided the industry to continue develop. We also saw that for the first time, at the Davos Forum in May 2022, a special session was held to discuss issues related to the Metaverse, and the Metaverse is thriving in China.
01 Neither content nor hardware is pulled down
The mismatch between the popularity and strength of the Metaverse has always been criticized by everyone. On the one hand, players from different industries such as technology hardware, content platforms, blockchain, and even consumer and finance have entered the Metaverse. Tech giants include Microsoft, Sony, Google, chip factories such as Qualcomm, NVIDIA, Intel, tool platform manufacturers such as Adobe and Blackshark AI, which provide Metaverse asset production tools fordigital twins and 3D modeling, and engine platform manufacturers such as Epic, Unity Provides an engine for ingesting and processing items. Lego, the toy leader, is vigorously developing the Metaverse classroom. The leading sports manufacturer, Nike, has opened a Metaverse store and uses NFT technology to sell virtual sneakers. On the other hand, the current global Metaverse track is very desolate. Not only is the content missing, the hardware is not up to standard, but even the standard has not yet been determined.
But we can see that the Metaverse is making changes in terms of standards, content and hardware, especially from the domestic market.
In terms of standards, in June 2022, Khronos Group, which built the OpenXR standard, announced the establishment of the Metaverse Standards Forum. The first 36 participants include traditional technology hardware manufacturers such as Meta and Microsoft, as well as platforms such as Adobe and EPIC. Manufacturers, in addition to blockchain companies represented by Avataar and major consumer manufacturers represented by IKEA. According to the official website of Khronos Group, as of July 18, 2022, the standards forum has more than 650 members, and conferences related to the unification of industry standards will be held in the future. Similar to the unified W3C industry standards in the early stage of Internet development, the unification of the Metaverse industry standards is a major catalyst for the development of the Metaverse industry.
At the content level, domestic Metaverse companies are catching up and innovating. On the one hand, large domestic manufacturers have increased their layout, and acquisitions and self-research have injected impetus into the development of VR games; on the other hand, the rise of VR hardware manufacturers such as Pico, DPVR, and iQiyi VR is expected to improve the domestic VR ecosystem. And because the domestic live broadcast ecology is more complete and more acceptable, manufacturers such as ByteDance can use live broadcast as the entry point and continue to enrich VR content.
In addition, digital virtual human technology has also landed in e-commerce, marketing, entertainment live broadcast and other fields, entering the fast lane of development. For example, Xiaopu, a virtual person launched by Shanghai Pudong Development Bank and Baidu, adopts the film industry-level portrait modeling technology, and can become each customer’s virtual private financial assistant, answering questions at any time.
At the hardware level, in the construction of the Metaverse infrastructure, a large number of components and infrastructure are similar to the era of mobile Internet. The incremental part is mainly high-performance computing chips required by the cloud, communication infrastructure, and a large number of optical devices (lenses, modules, image sources, cameras and other sensors) on the AR and VR side. In these industries, domestic manufacturers have a complete layout and have Cluster industry advantage.
Taking the camera sensor as an example, the current mainstream product Quest 2 is equipped with 4 black and white cameras for head and hand 6DoF tracking, which are exclusively provided by Chinese companies. At present, Chinese companies are deploying various camera technologies such as color perspective, gesture recognition, eye tracking, and face recognition, which will be implemented in VR and AR products in the future or one after another.
02 China’s Metaverse Raceway is coming together
Although China started a little late on the Metaverse track, it rushed out of a bunch of great gods.
In the field of foundry products of Metaverse, it is expected to cooperate with big technology companies to spawn more excellent independent brands. According to Digitimes, after ten years of layout, Goertek has reached the world’s largest market share in the global VR machine foundry field, and the Chinese fruit chain leader Luxshare is expected to become the foundry of Apple’s second-generation AR products. We believe that in the VR OEM industry, Chinese consumer electronics manufacturers are in a leading position in the understanding and design capabilities of system design, which may help to cooperate with major technology manufacturers to spawn more excellent independent brands.
In the field of sensors, domestic Metaverse manufacturers have also changed from chasers to leaders. For example, in terms of intelligent perception and immersive interaction technology, domestic Noitom is one of the few developers of full-spectrum motion capture technology in the world with the world’s leading 3D motion measurement and motion capture technology; for example, on eye tracking sensors, seven Xinyiwei has in-depth cooperation with more than 300 international technology giants and research centers such as Qualcomm, NVIDIA, CIVO . Eye movement data analysis.
In terms of complete machine brands, Nreal , Liangliang Vision , Liangfengtai, Dapeng VR, and iQiyi VR have all entered the consumer market. For example, Nreal, founded in 2017, launched the world’s first consumer-grade AR glasses Nreal Light as early as early 2019. Its first interactive method of “AR glasses + mobile phone” has also won unanimous praise internationally, and its products have been brought to Japan. , South Korea, the United States and other 6 countries. Another example is Bright Wind Terrace. Under the background of its outstanding AI capabilities (including computer vision, deep learning, intelligent interaction and other artificial intelligence core technologies) and the main research and development of AR terminals and AR clouds, its product solutions have covered more than ten. In the industry, it has reached good cooperative relations with large enterprises such as Haier, Tencent, and Ali, as well as national institutions such as public security bureaus, hospitals, and schools.
In the field of optical modules, domestic Metaverse components are also in the leading position in the world. For example , Zhige Technology is the world’s leading manufacturer and designer of diffractive optical waveguides, Kunyou Optoelectronics is one of the few suppliers of holographic grating waveguides, Longjing Optoelectronics is a global leader in optical waveguide modules, and Nidejiais an optical manufacturer of AR smart glasses . A first-class supplier of modules, and Lingxi Microlight has also achieved yield breakthroughs in array optical waveguides…
Finally, in terms of AR/VR content ecology, Byte, Tencent, Baotong, NetEase, Fengyuzhu , Guocheng Wantong, and Mihayou are making full efforts. Taking ByteDance as an example, whether it is in VR games (invested in Code Qiankun and Mengtu Technology successively, and developed the VR game “Rampage” to win the gold medal in the Pico game group of the Qualcomm XR Challenge in 2021) or in the Metaverse social media are chasing Meta It is reported that its subsidiary Pico has successively undertaken sports events such as the Winter Olympics and the Bundesliga, as well as concerts by singers such as Wang Xin and Wang Feng.
From hardware to software, from products to ecology, from technology to content, a large number of “great gods” have been killed on the China Metaverse track.
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