Apple CEO Cook: The company sees “great potential” from the Metaverse and is making “corresponding investments”

On January 28, Apple CEO Tim Cook said that the company sees great potential in the Metaverse, which he also linked to their current virtual reality (VR) and augmented reality (AR) projects, and Indicates that the corresponding investment is being made. Current leaks and rumors suggest that Apple will play a major role in the Metaverse. Cook confirmed on the earnings call that the company intends to develop the technology and has made some investments in augmented reality. In response to questions from the Metaverse, Cook said, “We’re a company in the business of innovation,” and “there are over 14,000 AR apps in the App Store.” Cook added that Apple sees “a lot of fun in this area.” Great potential” and is making “corresponding investments”. (Golden Ten)

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