Netflix Creates Metaverse Experience of Action Movie ‘Shadowman’ in Decentraland

The Latin American arm of streaming giant Netflix has partnered with Decentraland to recreate scenes from the action film The Gray Man and explore new interactive ways brands can connect with fans virtually. Decentraland recreates a maze from the movie, where users must navigate by proving their knowledge of the plot. As previously reported, Decentraland has partnered with major brands such as Samsung, Nike, and Coca-Cola, and the platform also recently hosted Metaverse Fashion Week, where luxury fashion houses including Dolce & Gabbana hosted shows to showcase their latest wearables .