2021 Metaverse Annual Report: “Metaverse Rate” has become the industry development level scoring standard

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Source | Tencent Technology

In 2021, if there is anything that can capture global attention, the Metaverse must be on the list. When you turn on your phone, the information of the Metaverse will pop up on the “screen”. Discussions on the Metaverse from all walks of life come and go, and some people even joke that “everything can be a Metaverse”. Although this view is difficult to confirm, it cannot hide a fact— – The Metaverse is hot.

The just past 2021 is called the first year of the Metaverse. We are not unfamiliar with the concept of the first year. The first year of Weibo, the first year of big data, and the first year of comprehensive live broadcasting. People’s expectations for new things and new technologies have been met, but the arrival of the first year of the Metaverse seems to have a different meaning. The development of the Metaverse points to the next-generation Internet. Its key words at the technical level are subversion and change, and at the social level, the key words are innovation and imagination. It provides an opportunity for us to reflect on the relationship between people and media, and between people and technology. .

All walks of life and academia have different imaginations, definitions, and expectations for the Metaverse. Paying attention to the Metaverse reflects our underlying thinking about “where are humans going”, but the Metaverse is not a source of water without roots Wood, its development process has always been based on the underlying technology and its cultural matrix in the past. We hope to scatter a beam of light to explore the road ahead for those who are hesitant, to answer questions for those who do not know the concept, and to measure the development process of the Metaverse. Because of its speed, Tencent News and the Department of Communication, School of Journalism, Fudan University jointly compiled this Metaverse report.

The report starts from the theoretical perspective of journalism and communication and discusses the existing Metaverse practices around the world, which not only echoes the existing Metaverse reports, but also highlights its own characteristics. It may be inappropriate to limit the infinite development of the Metaverse with the current limited cognition. We do not expect to define the Metaverse, but the Metaverse can always reproduce the traces of human development, pay attention to the evolution history of the Metaverse, and use the Metaverse rate This concept is used to measure the Metaverse technology in creating “remote presence | immersion”.

The development of anything is a process of spiraling up and moving forward in waves. The clamor of the Metaverse requires the common imagination of all human beings to create recognition. In the report, we sort out the application scenarios and typical companies of the Metaverse, and have a glimpse of 2022. Periodic trend, explore the controversies and challenges existing in the Metaverse, in order to jointly build our common future on the Metaverse.

We pay attention to the Metaverse, not the superficial phenomena, but actually pay attention to the human society in which we live, the human beings themselves, and especially the impact of technology on the form of human civilization.

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Metaverse is an ecosystem that is gradually built by the integration of various technologies

The Metaverse does not specifically refer to a single technology or application, but refers to a 3D space, ecology or environment based on augmented reality, virtual reality, and mixed reality technologies. It is not a heterotopia out of the real world, but a confusion with the interaction of the real world. The essence of Metaverse technology is “Digital Twins” technology, that is, how to generate a full-fledged digital version (avatar) of the real world through various recording media, and achieve interoperability between the two.

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Metaverse Rate: A Scoring System for the Metaverse Industry

“Metaverse” is reflected in multiple core dimensions (indicators), including computing power, responsiveness, fidelity, immersion, interactivity, user autonomy, digital property protection, digital currency payment, etc. Different companies have different strengths (0-100) or focus on these dimensions (1%-100%), but they can all be Metaverse companies. So there is a “Metaverse Ratio”. In a broad sense, cave paintings, Dunhuang murals, spoken stories, texts, dramas, 2D and 3D games, etc. are all Metaverse technologies, but their “Metaverse rates” are different. A full Metaverse is a receding horizon that we can approach in many dimensions but never fully reach it.

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From science fiction to online games, the future of the Metaverse is becoming clearer

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The Metaverse: The Second Revolution in Internet Transmission Technology

The concept of Metaverse is proposed today as a natural extension of Internet technology from Web1.0 to Web2.0 to Web3.0. These include two great leaps, namely, the leap from Web1.0 to Web2.0 (Leap One), which solved the Internet from a few people write most people read to many people read and write, and from Web2.0 through Web3.0 to jump to Metaverse (Leap Two), which will address the issue of content production ownership protection and the transition from symbolic to embodied communication.

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Diversified and Hierarchical Application Scenarios: Expanding Space for Technology and Social Imagination

The application scenarios of the Metaverse can be divided into core layer, technology layer and environment layer. The core layer is the most basic and popular application scenario of the Metaverse. It has the characteristics of wide coverage of users, high degree of technical realization and closest to life, and meets the basic needs of users in the life of the Metaverse; the technology layer is the leading scene of the Metaverse and has technological innovation. The characteristics of nature, concept leadership, and discourse struggle are the key areas for large enterprises and multinational companies to compete, and also an important support for the Metaverse; the environmental layer is a comprehensive application scenario for the development of the Metaverse, with complex and ecological characteristics.” The Metaverse+” ecology has emerged in large numbers, and the competition for users’ attention has become normalized.

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The future development trend of the Metaverse: technology and social transformation are the key coordinates

Various technologies and applications for the Metaverse are still developing rapidly. The prediction of the future development trend of the Metaverse can be discussed in combination with technical and social transformation, and the future trends can be sorted according to the degree of the Metaverse rate. We predict that in the next few years: the core dimensions of the Metaverse will become stronger and stronger, including computing power, responsiveness, fidelity, immersion, interactivity, user autonomy, digital property protection, digital currency payment, etc. There will also be more and more applications in manufacturing, urban planning, retail, education, healthcare, entertainment, and social networking.

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Metaverse concepts, technologies, hardware, software, content, and applications will all face reconstruction and reconstruction

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“Everything Jieke yuan universe” is the main direction of development of RMB yuan with partial universe fierce

We should be cautious about the over-hype of the “Metaverse”. The concept of the “Metaverse” originated from a dystopian science fiction novel, and it is easy to inspire an association of “it encourages people to escape the real world”, which seems to be acceptable in the era of the new crown epidemic, but this pair of Metaverse is in the Development in the post-pandemic era is not good. In addition, investment in the new media industry is often driven and distorted by the “hot word economy”, so be cautious about the overestimated valuation of some “Metaverse companies”.

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Digital Immortality in the Post-Human Era: The Future of Technological Development

The Metaverse is an extension of the real world, not a replacement for the real world. It will profoundly affect our perception of time, space, reality, bodies, relationships, ethics, work, learning, education, and more. We publish information about ourselves to cyberspace through various technologies, and ultimately achieve mutual replication between users in real space and virtual space, and our digital avatars develop into our “digital twins”.

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In the future, the Metaverse will become an environment that will no longer be talked about like air, water, and the Internet. At that point, it wasn’t that the Metaverse didn’t matter anymore, but that it had become an “elemental medium” that we had grown accustomed to.

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